Marketers Take Flight

Raising a 13-year-old daughter can teach you a lot about influence and leadership. On this episode of the Marketer's Take Flight podcast, I have on guest, Skot Waldron.  He’s an internal communicatio…

We all know that many of today’s marketers are overworked and just don’t have time for additional writing projects.  If you are finding your firm overtaxed in this department, it might be time to loo…

Are you tired of feeling overwhelmed with your marketing efforts? Look no further! In this episode, I’ve got you covered with the essential marketing tech stack elements for your AEC marketing depart…

In this episode of the Marketers Take Flight podcast, I explore the use of ChatGPT, a cutting-edge language model that can help AEC marketers speed up their content creation efforts. I discuss 10 dif…

Many AEC marketers are also responsible for some or most of the firms’ proposals AND for producing great marketing content. The biggest struggle I hear from marketers is that they don’t have enough t…

I’m celebrating 100 episodes on my podcast! 🥳️

And to mark this milestone, I’ve invited my listeners to share some of their favorite episodes with me. 

This show is my love letter to you, and I’m so gr…

If you’re subscribed to the Marketers Take Flight podcast show, then you know I’ve been talking about content marketing a lot lately. That’s because I believe content marketing is the best way for AE…

In today's noisy marketplace, it is more important than ever to stand out from the competition. How can one stand out in a highly competitive, constantly changing market? Many AEC firms have clients …

New marketing trends may be fun and exciting, but do they align with your firm’s growth goals? Is there a way to avoid the "shiny-object syndrome" when it comes to your marketing?  Well, friend, ther…

Have you ever considered paid ads to amplify or accelerate your content marketing?  Today, I have on Lindsay Young, Chief Difference Maker at nu Marketing and we are talking about LinkedIn ads as wel…

It’s the end of another year, and you know what that means! It’s time to reveal the most popular podcast episode of 2022. 🎉

The most popular episode was not a surprise to me. With many conversations a…

Raise your hand if you have a job opening right now that's either in your marketing department, your business development department, or sales related.  Many AEC firms are in need of new hires but ar…

Today we are talking about something we don’t talk about enough - your path to Principal. Only a small handful of marketing and business development professionals hold positions as principal and owne…

If the results from your marketing campaign efforts are not tracked, how will you know if it’s working or not? It seems simplistic when I say this out loud, but for many AEC firms, collecting and ana…

It's not uncommon for marketers to be asked to complete impossible projects on even more impossible deadlines. There isn't much an AEC marketer can't do, but there is one word that marketers can't sa…

It’s Thanksgiving week in the US which makes many of us think about what we are thankful for. And, often that includes our jobs – even after very tiring and stressful weeks.

You may have heard that if…

In the last episode, episode 88, I shared what SEO was, how it works, and some ways you can optimize your own web pages for better SEO. 

In this episode, I share what domain or website credibility is,…

Throughout the ModMarketing podcast series, I’ve covered how to set online marketing goals, identify personas, outlining content and promotion strategies. In each of these previous episodes, I’ve tou…

When was the last time a lead popped into your inbox and you picked up the phone to call them?  This is just one way to start creating that nurturing sequence for prospects, clients, and even potenti…

This week’s episode covers one of the most cited struggles I hear when it comes to your content marketing – finding new content ideas and getting the technical content from your subject matter expert…