Marketers Take Flight

Struggling with your salary negotiations?  Want to ask for more but just not sure how?  In this episode of Marketers Take Flight, I’m talking to Jason Ybarra about all things salary.  Negotiations, p…

Have you downloaded the new 2021 release of InDesign? Julie Shaffer, CPSM is here with us again to discuss more features of InDesign as well as Scripts, Extensions, and Plugins. Let us help you work …

It’s that time of year again – Performance Review time! And this time affects everyone- from the marketing manager’s who have to measure the performance of their teams to individuals that to do self-…

Writing blog posts is just not enough. Every firm has a blog. You write a blog article every month, or maybe every week, but no one is reading it. There is just so much content out there, how do you …

In this episode, I walk you through how to build a marketing budget for your A/E/C firm. 

Budgeting, specifically how much to allocate for marketing, is a common question. Unfortunately, there is no o…

Wouldn’t it be cool if marketing could help generate revenue for your A/E/C firm? What if you could generate new client or project leads that you could pass to your business development teams? You wo…

We are continuing our 2021 Planning series by talking about marketing plans, specifically the elements that make up a great marketing plan for your A/E/C firm. 

As a reminder, the 2021 Planning series…

We are almost six months into our “new normal” of working in a mostly still virtual world. Business developers in the A/E/C industry have really had to pivot and adapt to a virtual meeting world. The…

You have been asked to develop a business development or marketing plan. The first place you go is to Google. You download several templates, but when you start reading them you realize that they are…

Rebranding any firm is a big undertaking. It is especially true for A/E/C firms when many of the decisions are made by committee, some of the decision-makers might not fully understand branding, and …

Who isn’t extra stressed out today? Between our work, trying to homeschool or kids, the upcoming election, and trying to stay healthy we have a lot on our backs. Most of us are on edge nearly all of …

How can marketing not only support sales but help sales generate new leads? This may seem like an easier task in more other industries like software or B2C companies, but is this possible in the A/E/…

Planning for our firm’s futures starts by understanding our clients and seeing trends that correlate across markets and services. Our A/E/C firms can respond with new services or reimagine how we del…

What an incredible experience these past few weeks have been!

I just finished delivering my 3 Behind-the-Scenes Secrets of Proposal Pros Master Class series and closed registration for the 2020 class …

Is your next career move up? Will it still involve proposals? What if you want to take a break or lean out of your career? What options do you have then?

Today’s episode is the second part of the care…

I’m so excited to share this student success story with you today. 

Corey Lynch, marketing manager for PhiloWilke Partnership, not only learned proposal management concepts inside The Proposal Pro Cou…

Let’s be honest, you gain more confidence as you gain more experience. And, if we’re being really honest, you might believe that you need years of experience to get there. To be that go-to proposal m…

If you don’t know Julie Shaffer, CPSM, that ends today. She is THE guru when it comes to all things InDesign and using it to speed up your proposal production process. She absolutely brings it in thi…

Is there a career path in A/E/C marketing beyond the marketing coordinator role?

If you have been in your role as a marketing coordinator for any length of time, usually around the 2-3 year mark, you …

We know that proposal quality assurance and quality control (QA/QC) is essential to producing the best proposals possible and give our teams the best chance to win. However, QA/QC is too often sacrif…