Welcome to the Imperium Podcast!
The majority of you who have stumbled across this podcast probably view client acquisition as a major bottleneck.
It's safe to say that after scaling 2 businesses to multiple 7 & 8 figures, client acquisition, business, mindset, client delivery, etc is something that hasn't been a problem for me for a very long time.
This podcast is all about how to eliminate client acquisition as a bottleneck, sign more clients, make more money & have a ton of fun doing so.
In the past 7 years, I've signed well over 3000+ B2B clients across my marketing & consulting agency & in this podcast, I am going to teach you how I did it & how you can do the exact same.
Enjoy!
To Your Success,
Charlie Morgan
P.S. Be sure to subscribe to the YouTube Channel - https://www.youtube.com/@charliemofficial
What does your onboarding process look like?
If you took a deep breath whilst looking at the sky thinking about what it entails, then it’s safe to say it definitely needs some work.
The reason I know …
$10,000 per month.
That is the magic number that EVERYONE has their sights set on when they start their SMMA journey.
As a beginner, it can be scary to even look at that number (let alone pursue it) &…
Client retention is everything.
There is no point in signing clients if you struggle to keep them.
One of the most important aspects of client retention is having a world class support system.
Many a…
The fastest & easiest way to $10k per month is to habitualize the act of outreach as if it is an essential part of your life.
Treat it as important as drinking water on a day to day basis.
Go as far a…
How would it feel if you managed to scale your agency to $60k per month?
That is exactly what one of my students Luke has managed to do with his agency, in one of the most competitive niches out there…
Client results are everything.
Keeping a client is far more valuable than replacing them.
That’s why it’s just as important, if not even more important, to retain existing ones as much as it is to ac…
As a young man, it is easy to fall victim to leading a life that is full of mess.
You are young after all, however, this shouldn’t be an excuse not to clean things up.
The earlier you get a grip of y…
$0 to $1,000,000 per month.
That is where I was & where I am today.
Between those 2 numbers is a journey that consists of so many challenges, wins, losses & above all, invaluable lessons which have …
If you are familiar with who I am, you know just how much I love client acquisition.
It’s literally my bread & butter & what my entire business is centred around teaching.
That being said, I also hat…
Someone is selling my brain online.
Never thought I’d be typing something like that in my lifetime but here we are.
When I was sent this, I was first terrified but then incredibly impressed.
It’s an …
I love winning.
There are very few rare things in this world that I love better.
One of those things is when my students win.
That brings me a sense of joy that no amount of personal wins can ever do…
Everyone needs a mentor in their life.
Doesn’t matter how far ahead you think someone is, I can bet my house on it that they’ve got someone guiding them.
I’ve had plenty of guidance in the past in th…
Sleep is everything.
As much as the hustle gurus try to tell you to ‘sleep when you’re dead’, I’m afraid that is a strategy for failure.
To succeed at anything in life, not just business, you NEED go…
I’m a firm believer in the fact that you don’t need fancy things to succeed in business.
You don’t need an oura ring.
You don’t need a standing desk.
You don’t need a fancy meditation headband.
You s…
It goes without saying, SMMA is an extremely competitive space.
Doesn’t mean you can’t win in it; it’s just a lot harder to do so, which makes the taste of victory that much more sweeter.
Now the easi…
Is SMMA saturated?
You’ve probably seen this topic raised a million times by now or at least similar renditions to it;
‘SMMA is dead’
‘SMMA is saturated’
‘SMMA no longer works’
You get the drift.
The trut…
As a complete beginner, signing clients can seem like mission impossible.
Trust me, I’ve been there myself.
What do you sell, how to find your clients, how to structure your sales calls, etc.
It’s pu…
Focus on what works.
One of the main reasons why agency owners struggle to sign clients is due to their impulsiveness.
They feel the need to constantly change things, when there is no need to change …
Feedback loops are probably one of the most powerful things to look out for in your time as a business owner.
They will not only allow you to improve but also constantly grow, over & over & over agai…
Want to know the most easiest way to build a 6, 7, 8 figure agency?
Deliver results.
Sounds like something everyone should know, right?
Unfortunately, this isn’t the case.
A lot of you watching this ar…