Idea to Startup

Today we'll talk about how early-stage entrepreneurs can get themselves unstuck. It's easy to get paralyzed when the things you do don't lead to the outcomes you want. The key is understanding that i…

A 20(ish) minute skills episode on sales 101 for entrepreneurs who hate sales. We go through three tactics and a bunch of examples to help you build a system for sales that'll help you grow without m…

Most entrepreneurs struggle with prioritization. When you need to do *everything*, where do you start? Today we lay out a three-part framework to make sure you're spending your time on the most impor…

Today we talk through testing and getting to an idea that can grow before you invest time and money to build it. We do this through the lens of a meeting agenda startup, plus revisit Brian's basketba…

Today we break down a tough question: What makes a great product? We look at Brian's two favorite products to tease out themes and characteristics we can leverage to build a great first product at a …

Operating in a crowded market with a ton of potential is tempting - and tough. Today, we evaluate companies taking very different approaches to the coffee market. We go deep on Blank Street, Cometeer…

Today's episode introduces the Product Pyramid Framework, a tool entrepreneurs who have never built products before can use to make sure they build the right thing. The three part system ensures you'…

Lots of people carve out time to work on their startup ideas. Most people spend that time doing things that don't matter. Today, we talk about something you can do this weekend that'll actually matte…

Getting to a startup idea worth starting is active, not passive. The idea won't just show up - you'll need to find it. And it likely won't be the first idea you've got. The way to get a great startup…

Here at Idea to Startup we're obsessed with the process of filtering through and choosing ideas. Today we're joined by Alex White, previously the founder of The Next Big Sound (acquired by Pandora) a…

Writing copy for a startup is hard, especially when you're thinking it up from scratch. This episode goes through five frameworks that'll help you write copy that converts customers. We've got a bunc…

Today we talk with Jonathan Hunt-Glassman, the founder of Oar Health. Oar Health makes safe, effective medication and convenient care for people who want to drink less or quit drinking altogether. Jo…

Today we're going to start yet another startup in 7(ish) minutes. We'll flesh out an idea and figure out how to test it using four key questions. The problem we'll solve is parking in NYC. As always,…

The 100th episode of Idea to Startup dives into the most important thing our entrepreneurs with jobs have done to make progress - purposefully designing their lives so that inertia pulls them towards…

The best entrepreneurs choose what they compete against. They stack the deck so their product is overwhelmingly better than the alternative. The key to this is choosing the category your customer see…

Your startup will only grow if you design for and facilitate word of mouth. The big mistake people make is thinking their business will generate that WoM growth - the key is making sure the conversat…

Today we'll talk about finding ideas that are primed to grow fast and grow big. As we dug in, we realized this was a great approach for any sized business. There are three pillars for this type of id…

Today we'll talk through how to test out and build a startup idea in ~10 days by answering four questions. We'll use an idea that's oddly popped up a bunch lately: Kitchen Organizer. We do this with …

Simple products win. You probably already knew this, but creating a simple product is harder than it should be. The reason is that a simple product has nothing to do with the product itself. Today we…

Today we'll talk about the irrational fears that keep entrepreneurs from doing the things they need to do to be successful. We've got stories about Barney Greengrass, a six year old pedaling on a Pel…