Idea to Startup

Today, we'll outline two frameworks that'll help you find a meaningful differentiator. We use a bunch of examples to go through Inversion and the Before and After pic method, including a baseball aca…

Most entrepreneurs spend the majority of their time doing things that, even if they work, won't make a meaningful difference. Our default state is reactive, iterative work. To be a successful founder…

If you can't get traction, you likely need a wedge. Today, we talk through how to find one. We leverage a few frameworks we use at Tacklebox - the Bleeding Neck Problem, Productizing the First Step, …

Today is the last in our three-part series on how to start a startup in an hour a day. Brian talks through an idea he's working on on the side - VR for chronic pain - and sets up and executes a two-w…

In the second episode of the series, we'll talk through the type of founder you are - Storyteller, Builder, or Manager. We'll then help you build out a two-week sprint cadence to test and grow your i…

Today is the first of a three part series on setting up an operating rhythm for building a startup while you've got a full-time job. We lay out a system to help you make serious progress in an hour a…

Today we'll talk about the biggest gap in most entrepreneurs skillsets - writing compelling copy. We'll go through the Four Keys to Writing which idiot-proof writing compelling copy that'll convert c…

Today we'll talk about community. What a good community looks like, the mistakes people make around communities, and how to test an idea for a community fast. We'll test out a community for lonely da…

Today's episode discusses the Concierge MVP, an indispensable tactic early stage entrepreneurs can use to get the feedback of a full product without the money and time required to build one. We go th…

Today we'll help you find and choose the right startup idea. We'll use a couple of frameworks to help you evaluate startup ideas you've got and find startup ideas other people miss. We talk through t…

Awesome chat with Angela Lee (37 Angels, Columbia Business School) about angel investing. We talk through what angels are looking for, who should try to raise from them, what'll happen if they do, an…

If you understand how the world works, you can let it do some serious heavy lifting for your business. If you ignore how it works, your business is as good as dead. Today we talk through three univer…

We spend a bunch of time on business fundamentals. These are important, obviously, but they're only relevant if you can build enough trust with customers to convince them to give you a chance in the …

Today, we'll start a business in 20(ish) minutes. We'll talk through the idea, figure out assumptions, run a test, and make a decision. We leverage a three step process to figure out if the idea is w…

I meet far too many unhappy entrepreneurs. The whole point of this thing is to build a business that makes you happy. It needs to work, but it also can't make you miserable. Lots of entrepreneurs set…

Today we'll help you sink your teeth into value. We'll help you understand what people will actually pay for, talk through a framework to ensure you're creating enough value to anchor a business, and…

This episode digs into how to reduce complexity and choose the right path through a mental model we call the river. You identify the dams that stop your customer and break them down, focusing on just…

We've spent a ton of time recently on tactics and strategies. Today, we talk about how to build a group to make sure you're implementing them. Here's how to build a 4 person startup accountability gr…

Today we reflect on the three core characteristics our fastest growing startups shared. We break each down and talk through how to check for them and optimize for them. We also realize that startup i…

Today we think through an idea for an app that treats chronic pain. We'll use the Three Level system to figure out what we know, what we need to learn, and whether the business has enough potential f…