Idea to Startup

Today, we'll talk through the hardest decision an early-stage entrepreneur has to make - quit on your idea or stick it through? This decision rarely has enough information and the entrepreneur never …

Hard problems are the only problems worth your time. Today, we'll talk about how to identify them and build a business around them. We'll dig in on decisions customers avoid and using those decisions…

Today, we'll finish up on Thrust and Drag. This time, we'll talk about building trust with your customer in six seconds - creating thrust that'll buy you another six seconds, and another after that. …

Today we'll talk about thrust and drag, the components of momentum. Momentum is the lifeblood for startups, but most people leave it to chance. By focusing on the inputs of momentum - thrust and drag…

Today, we'll hit on the most asked question in our now functional podcast question submission list. What if the thing you're building isn't solving a bleeding neck problem? What if it's just somethin…

Today, we'll talk about content. Two of the most asked questions we get are "should I create content?" and "if I should... what the heck should I say?"

Creating content feels daunting until you realiz…

Today we speak with Jareau Wadé - currently the founder of Batch Processing, previously the co-founder of Balanced (acquired by Stripe), head of growth at Tilt Pro (acquired by Airbnb), and Chief Gro…

Today, we'll talk about one very specific method you can use to tackle your hardest, most uncomfortable work. 

• Tacklebox
• Alternate Nostril Breathing
• Jr Jr - The Speed of Things

Today, we'll dig in on three approaches that separate how pros and amateurs build businesses. We'll talk through how pros leverage existing infrastructure, how they use anti-marketing to build trust …

Today, we'll help you get your first customers. We'll do it by learning how to use the trust to risk ratio - a way to identify the big risks that are holding your customer back and shoulder those ris…

Today, we'll talk about pros and amateurs. Pros build businesses that have a shot - amateurs never leave the starting gate. Unfortunately, most amateurs don't know they're approaching their idea the …

Today, we'll tell the story of an idea a friend of Brian's pursued over the past month. It came about through flashy new tech, but the process shows what's actually valuable.

This is a reps episode. A…

Today, we'll talk through a way to ensure people will share what you're building (ideally before you decide to build it). We'll break down a few baby products that've been shared with Brian dozens of…

Today, we'll talk through a regret minimization framework that'll help you reset for the new year. Then, we'll use the show Alone to show how entrepreneurs need to stack risks early to give themselve…

Today, we'll revisit another one of the top-listened to episodes of the year. We'll reflect on the three core characteristics our fastest growing startups all share. We'll talk about how to identify …

Today's episode is one of the most shared of the year. We start a business using four questions, hit on problems and opportunities, and meet the cult favorite Penne Vodka Pete. 

• Tacklebox - start your…

Most people's startup approach is haphazard. It's a combination of instincts and reactions and luck or happenstance. People who succeed are far more purposeful. Today, we'll help you take your idea a…

Today, we'll help you build a system to be different. The well-traveled paths don't get you anywhere interesting and common inputs won't give you uncommon output. But, acting different is difficult. …

Today, we'll run a 7-minute test on a startup idea I had over Thanksgiving. It's tackling a massive topic - email - but breaking it down into a manageable first customer and use case. You probably ha…

Today we'll dig in on productizing your customer's first step. This is the best path to building a product that generates revenue immediately so that you've got some runway and flexibility to build. …