Idea to Startup
A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks.
"This is, without a doubt, the best podcast for people trying to build startups out there."
"If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?"
"Must listen for first-time entrepreneurs - excellent storyteller."
- Update frequency
- every 7 days
- Average duration
- 23 minutes
- Episodes
- 253
- Years Active
- 2019 - 2025
How to get a customer to choose you (and bagels)”
INTERVIEW: Daina Trout on building Health-Ade from a kombucha-making operation in her kitchen to one of the fastest growing beverage brands in the U.S.
How to lose $1.8 billion dollars in 10 days
- Quibi
- Tacklebox Virtual Cohort 23 starts June 15th, apply at www.gettacklebox.com
INTERVIEW: Jennifer Goggin on building Startle, a tech studio that bridges the gap between research and impactful companies.
INTERVIEW: Marc and Ashley Merrill on building Riot Games and Lunya, the role of a leader during times of uncertainty, and their perspectives on how to build a business.
INTERVIEW: Christoph Bertsch on building Vejo (and multiple other startups) and how to manage the long-game of entrepreneurship.
Christoph Bertsch, founder of Vejo among multiple other startups, stops by in what is one of my favorite conversations yet. He talks through what it really takes to start a company, the differences b…
Ladders and Lobsters
"Chaos isn't a pit, chaos is a ladder." Coronavirus is an inflection point that will change all sorts of behavior and create all sorts of opportunity for startups. This podcast looks at the opportuni…
INTERVIEW: Agatha Kulaga on building Ovenly, turning your creative outlet into a scalable business, and baking the best cookies I've ever tasted.
Agatha Kulaga - co-founder of Ovenly, an award-winning retail and wholesale bakery with a global footprint - stops by to talk through the early days. How do you turn your creative outlet into a busin…
How to Evaluate a Startup Idea
What should it look like when you have a startup idea? What do you do first? How do you know if it's a good idea for you? We go through seven archetypes of innovation, then go through a framework to …
INTERVIEW: Brian Linton on building United By Blue, removing millions of pounds of trash from the ocean, and scaling a purpose-driven brand.
Brian Linton, founder of outdoor apparel and accessory brand United By Blue, stops by to tell the story of how he built a purpose-driven brand that's removed over 2 million pounds of trash from the o…
The Selfish Score: How to build a great customer acquisition funnel
To build a great company, you need to build a healthy customer acquisition funnel. You need a consistent flow of customers coming in the top, tactics to keep them engaged as you build your brand and …
INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and marketing, raising money, and differentiation.
Rob Petrozzo, co-founder of Rally Rd, stops by for an awesome interview that at it's core is about storytelling. Rally Rd is growing incredibly fast, but the early days were tougher to navigate. Rob…
Two mental models that'll make or break your startup + a mystery company that can't stop growing because of them
There's a mystery company that is one of the 10 best performing stocks since 2010. You've heard of them. You've eaten (hint) their product. You'd never in a million years guess who they are. They'v…
INTERVIEW: Ashley Merrill on building Lunya, the beauty of capital-constrained businesses, true differentiation, and self-doubt
Ashley Merrill, the founder of premium sleepwear brand Lunya, stops by and delivers a masterclass on how to build a brand in the DTC era. She talks about the earliest days, about what differentiation…
The Secret Formula to Hot Ones' Success
Hot Ones is a show on Youtube that you've probably heard of. A host interviews guests while they each eat 10 progressively hotter hot wings. The growth is preposterous - episodes routinely get over 1…
INTERVIEW: Marc Merrill on building Riot Games (League of Legends), prioritization frameworks, and focused growth
Marc Merrill, founder of Riot Games, joins the podcast to talk about building League of Legends into a cultural phenomenon (with over $20bn in revenue).
We discuss the early days - how he built a com…
You Should Start a Startup in 2020
Fewer new businesses were started in 2019 than in 1970. That's terrible. We look at the two cognitive biases holding you back, and lay out a framework to help you overcome them and start your startup…
Idea to Startup Season 2: Build Your Startup in 2020
Fewer companies were started in 2019 than in 1970. That’s preposterous. This is the single best time in human history to start a company - so why aren’t more people doing it? Season Two of Idea to St…
INTERVIEW: Dave Idell on building Croissant, a flexible coworking company competing with giants.
Dave Idell is the founder of Croissant, a flexible coworking company beloved by freelancers and entrepreneurs around the world. We talk about the early days - how he tested the idea, how they grew w…
INTERVIEW: Rich Fulop on Building Brooklinen, the Internet’s Favorite Sheets
Rich and Vicki Fulop built Brooklinen after realizing there wasn’t an easy way to find and buy high quality sheets. There were no strong brands, no transparency into manufacturing - nothing they val…