Idea to Startup

What do you do when you stumble upon, or get smacked in the face by, a competitor? How do you react?  What do you focus on? What do you stop doing?

Can you still... exist?

We talk through exactly what …

What if you've got a product and no customer? We go through an email from a listener who makes the world's best protein bars but has absolutely no idea who to sell them to. We use storytelling archet…

The third in our mini-series where we're starting a startup live on the pod. Today, we take what we learned from customer interviews and synthesize it into tests in real life. Step by step on custome…

Episode Two of our miniseries "We're Starting a Startup" details our first seven days after we decided to pursue an idea live. We talk customer interview strategy and stack, get a bunch of lukewarm f…

It was bound to happen. We're starting a startup idea on... Idea to Startup. Someone reached out basically daring us to, and we couldn't say no.

Today, we'll run three startup ideas through our Idea R…

Getting your first 1,000 customers is hard, particularly when you're thinking about it wrong.

We talk through how Push for Pizza and Slice took different approaches to growth in the pizza space. 

* Tac…

We're told we need to be head over heels passionate about our startup for it to succeed. Is that... true?
What if we haven't found something we're that passionate about - does that mean we shouldn't s…

That title is even spammier than last week. But it isn’t. Today, we’ll talk about how thinking through how to build a billion dollar business is actually a really useful exercise, too.

Today, we’re go…

That title sure does sound spammy. But it isn’t. Today, we’ll talk about how thinking through how you’d make $1,000 today is the best way to actually start a startup.

This episode is for people who ar…

Today we take a bunch of questions from ITS listeners. We talk through startup ideas for 2021, founder superpowers, and hutzpah.

Show Notes:

• Tacklebox Self Serve (and regular tacklebox accelerator)  
• Ps…

This episode focuses on the 4 best emails written on Black Friday, and the framework each used to break through the clutter.

Show Notes:

• Tacklebox Self Serve
• Lolli
• Essentialism (read this)
• Contagious (rea…

Entrepreneurs favorite questions all begin with “how will I know..”

The real answer is, you never know anything for sure. This podcast is about the process of entrepreneurship - how to set up and run …

It’s easy to do everything but the thing that matters. Today we talk about how to identify the thing that matters and how to combat all of our instincts that tell us to push back against real reflect…

Imposter syndrome kills more startups than not finding a cofounder, competition, or  funding ever could.

Today, we’re talking about whether you’re good enough to compete in the startup world. Can you …

Founders need to be resilient. It’s beaten into our heads over and over. But what resilience is - and how to be resilient - is misunderstood.

Today we’ll talk about all the IOUs you consciously and un…

Meaningful differentiation is hard to come by. Most startups pay lip service to differentiation and pay the price through higher customer acquisition costs and lower retention rates. A truly differen…

Not all ideas start with the level of insight needed to build a differentiated company.

Today, we’ll take a run of the mill idea and show you how to build a differentiated product. Specifically, we’ll…

You’ve got startup ideas. You want to pursue them. You want to take them seriously. But what, exactly, does that mean?

This episode dives into what it looks like to take your startup idea seriously. H…