Idea to Startup
A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks.
"This is, without a doubt, the best podcast for people trying to build startups out there."
"If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?"
"Must listen for first-time entrepreneurs - excellent storyteller."
- Update frequency
- every 7 days
- Average duration
- 23 minutes
- Episodes
- 253
- Years Active
- 2019 - 2025
How to Leverage Storytelling Archetypes for Your Startup
People probably won’t remember your startup, but they’ll remember a story. Today we lean on Pixar’s 22 Rules of Storytelling to help you tell a story that breaks through to your customer and changes…
INTERVIEW: Kim Kaupe on Building Superfan with No Funding
Today, we’re speaking with Kim Kaupe, the founder of Superfan. Superfan was built to give fans unparalleled opportunity for engagement. Superfan works with clients like the Red Sox, Shawn Mendes, Car…
INTERVIEW: Leo and Oliver Kremer on Building a Burrito Empire at Dos Toros
Today, we’re talking burritos. Leo and Oliver Kremer founded Dos Toros in 2009 because they couldn’t find the Mission-style burritos they grew up with on the west coast anywhere in NYC. However, they…
How Do You Find Founder/Startup Fit?
You need two things to build a great startup: specific knowledge and a lever to amplify that knowledge. On today’s pod, we’ll start a CBD startup with specific knowledge and leverage mind, and hear h…
INTERVIEW: Elizabeth Yin, founder & GP @ Hustle Fund, where they invest in “hilariously early founders”
Elizabeth Yin is a founder and general partner at Hustle Fund, where she invests in “hilariously early founders.” Prior to Hustle Fund, she ran the accelerator program at 500 Startups, started Laun…
How to Prioritize as an Early-Stage Startup
Entrepreneurs can do anything, but they can’t do everything. How do you prioritize early on? How do you differentiate? This episode presents a framework that’ll ensure you work on the things that giv…
INTERVIEW: Ben Conniff on Building Luke’s Lobster
Ben and Luke, the founders of Luke's Lobster, knew how to make a killer lobster roll when they decided to start Luke’s Lobster, a lobster shack in the East Village in 2009. They didn’t know much else…
How to Choose the Right Customer
There’s one decision that early stage founders make that can drastically tip the tables in their favor. This is a tactical episode, helping you push through the critical question of what customer s…
INTERVIEW: Katherine Krug on Building BetterCo
We chatted with Katherine Krug, founder of BetterCo. This conversation is packed with insight - you'll need a notebook handy as you listen. Katherine takes us through the tactics and tools she used t…
Is Your Startup Idea Good?
A walk down memory lane checking in on Brian's past startups and how you can make sure you're starting a company that has a shot at working out.
INTERVIEW: Joey Cofone on Building Baron Fig
We chatted with Joey Cofone, founder of Baron Fig, about the early days of building the company. He touches on a bunch of helpful topics, from breaking through to your customer with his archetype of…
Start Here
Most startups fail. Entrepreneurs assume there are a bunch of reasons for this, but there's really only one. Your startup will fail because of customer indifference.
This episode explores in detail a…
Idea to Startup Teaser
Less than 1% of all businesses raise Venture Capital money, and only a small percentage of those (again, less than 1%) end up becoming "unicorns." Yet that's all we hear about. How can you raise mone…