Idea to Startup

Today, we'll talk through a landing page system that'll help you find a great initial customer - one that can anchor your business. We'll talk through the circle framework, as well as the One Person …

Today, we talk about how to price your startup. We touch on the four places to find margin, the Taco Bell pricing strategy, and using price to attract customers. We talk through pricing an AI assista…

Today, we'll help you figure out how to find and position your startup idea's value. We'll talk through the Need/Gap/Swap framework, go through a few startups doing the value thing well and poorly, a…

A throwback to the 6th ever episode of Idea to Startup - an episode that’s been listened to thousands of times and has a consumption rate at nearly 100%. Entrepreneurs can do anything, but they can’t…

Today, we dig into the Always Work and Never Work Lists - a method that'll help entrepreneurs make good decisions through the constant second guessing and self-doubt that a startup brings. We talk th…

Today, we'll talk about content. Two of the most asked questions we get are "should I create content?" and "if I should... what the heck should I say?" Creating content feels daunting until you reali…

One of my favorite episodes in a while. Today, we talk about how you can stand out in a crowded market by looking at an exceptionally successful exterminator. We'll pull out four lessons that make a …

One of the most listened to episodes in ITS history with an average consumption rate well over 100%. Today, we go through a Weekly Prioritization and Audit Framework for entrepreneurs. We'll hit on t…

Today, we'll run through a Concierge MVP example live on the pod. Brian chooses an idea specifically because someone wrote in and said it was "un-Concierageable," which isn't a word but is the reason…

Today we talk through a system to help you start the business you don't feel ready to start. We do this because that's the only type of business there is. You're never going to feel prepared so you c…

Most people's startup approach is haphazard. It's a combination of instincts and reactions and luck or happenstance. People who succeed are far more purposeful. Today, we'll help you take your idea a…

Today, we'll help all the non-storytellers tell a compelling story about their business. We've got a framework that'll walk you through the ingredients of a compelling story, and a mise en place-insp…

Today, we'll talk about one of the most common hurdles entrepreneurs run into - getting tempted by a new idea a few months into working on their main idea. We lay out a framework to identify the firs…

Today, we'll help you pick your startup's first customer segment. This decision dooms a huge percentage of first time entrepreneurs - if you don't understand what the job of your first customer segme…

Today, we help you become the type of founder who relishes uncomfortable things that lead to successful startups. There are no real secrets in the startup world - the hard, proactive, uncomfortable w…

Today's classic episode will help you get the first version of your product up and out this weekend.

We use a three-part framework to help you focus in on the one core feature you've got to nail that …

Today, we talk through a 4-part system to generate ideas - one that'll tap into your brain's natural ability to develop novel solutions rather than just waiting (hoping) inspiration will strike. We'l…

Today's classic ITS episode discusses the Concierge MVP, an indispensable tactic early stage entrepreneurs can use to get the feedback of a full product without the money and time required to build o…

Today, we'll talk about strategy - what good (and bad) strategy looks like for startups, and how most early-stage companies lack any strategy at all. Using a framework from Good Strategy/Bad Strategy…

Today, we'll help you tackle the big question for entrepreneurs with startup ideas and jobs - when's it time to quit the job and focus on the startup full-time? You should think about this question t…