We’re Jason and Caroline Zook, a husband and wife team running two businesses together and trying to live out our version of a good life in the process. In this business podcast, we share with you our lessons learned about how to run a calm, sustainable business—one that is predictable, profitable AND peaceful. Join us every Thursday if you’re an online creator who wants to reach your goals without sacrificing your well-being in the process.
In this week’s episode, we talk all about your offer (the thing you sell that makes your business a… business).
We talk about the three different offer “models” and how you can use each one to your ad…
Now… should we share the mistake in these show notes? Ehhh, why not!?
The #1 mistake we see: Focusing too much time on creating and building a business and NOT enough time marketing and promoting it.
I…
We. Are. BACK! Did you miss us?? We missed you! After a month off, we are back in the podcast-saddles and excited to share all our ramblings with you.
In this week’s episode, we go over a mindset shif…
This will wrap up our 4-part “Zooks Travel Full-Time in 2022” impromptu series! We hope you enjoyed it and in this episode, we answer some questions from IG, our Slack Community, and a few from some …
Well, we made a decision! 😂 We are NOT going to create an entirely separate brand to share our 2022 travels. Just because you CAN do something, doesn’t mean you SHOULD. That’s the advice we’d give so…
In this week’s episode, we chat about what we think our slow travel lives will look like on a week-by-week basis.
Then, we dive in on a discussion about creating a brand new business (alias: Zook Trav…
Hello friends! This week, continuing our “fun in the summer” podcast series, we decided to have our first official meeting for our upcoming 2022 year of traveling - WOW.
We share the plans as they sit…
The next few weeks of our podcast will shift from business and focus more on life, silliness, and just all-around fun (we hope!) as we partake in our summer sabbatical.
In this episode, we answered 10…
From our extensive experience with burnout, taking time off BEFORE you burn out is a crucial move. But, we only got to that place through trial and error as we’re pretty sure you can relate.
This summ…
We try to keep our podcast light-hearted but we’re also two human beings that deal with the ups and downs of life. One of those downs is Caroline’s anxiety which has flared up recently. We wanted to …
Fear of missing out (FOMO) is real. In this episode, we want to share our mindset shift of FOMO NOMO. Share that phrase with your friends, they’ll think you’re suuuuuuuuuuper cool.
When it comes to ru…
We hope this episode gives you a real look into a couple and how to navigate tough situations and conversations.
We want to be 100% clear: We are NOT licensed therapists or mental health experts. We d…
Ahhh, “The Art of Making It Hard…” that age-old saying that no one has ever said before as it relates to business 😂.
Innuendos aside, the point of this week’s podcast episode is to share some advice t…
We want to first acknowledge we know COVID-19 isn’t over. In some countries, cities, and states, cases are on the upswing and it’s scary.
As vaccines get a more widespread rollout there’s an underlyin…
Whether it’s your job, buying a house, or starting a family, there are pressures from all angles on what you *should* be doing.
As we’ve learned over the years, pushing back against some (read: most) …
If you’ve been thinking about starting a paid membership community, boy-oh-boy do we have the podcast episode for YOU!
We break down everything we’ve learned these past three years growing our paid me…
In this week’s episode, we share how we’ve cultivated strong boundaries when it comes to our work. We also talk about a recent product that we got a lot of requests to sell but decided not to (a hard…
What season of business are we in right now? How do you gain confidence in your pricing? How do you balance client + digital product work? What advice have we've given that we'd change? Wait... Super…
If we've learned anything in all our time as online biz owners (and humans existing with other humans) it's that perfectionism DOES NOT SERVE US. Instead of perfection, we like to focus on completion…
To succeed in business, does your idea have to be truly original? Do you have to come up with the most unique business concept ever? Or... has everything already been done? Let's discuss!
When it come…