We’re Jason and Caroline Zook, a husband and wife team running two businesses together and trying to live out our version of a good life in the process. In this business podcast, we share with you our lessons learned about how to run a calm, sustainable business—one that is predictable, profitable AND peaceful. Join us every Thursday if you’re an online creator who wants to reach your goals without sacrificing your well-being in the process.
In this week’s episode, we share a lot of the tiny “isms” and phrases we’ve come up with that help us work through different parts of our relationship.
Whether it’s a simple question to make sure the …
Holy moly this is an exciting episode to share! So much so, we just pushed the rest of our podcast (and pramvel) schedule so we could record in real-time and talk through everything that’s been happe…
The famous Steve Jobs quote goes something like this: “We’re here to put a dent in the universe. Why else even be here.” And while that’s inspiring for some, it’s not the only perspective in life. Al…
When was the last time you caught yourself scrolling through IG, Pinterest, etc, and wishing you had the exact kitchen, outfit, aesthetically “perfect” office, completely passive income business, etc…
When you’re a person who lives with an “invisible illness” (anxiety, depression, chronic fatigue, Binocular Vision Dysfunction, etc) it can be very difficult for the rest of the world to see how much…
In this week’s episode, we’re talking about surviving the summer business slump. We’ve learned to embrace this season as sales, attention, and growth all comes to a screeching halt. We want to normal…
For all our multi-passionate business owners out there, this episode is FOR YOU. We hope our discussion this week helps you in one of two ways:
1. Either you’ve been wanting to stay more generalized a…
This episode was inspired by a message we received from someone who said a version of the following, “What do you do when someone does something very similar to you and reaches a level of success or …
The term Highly Sensitive Person (HSP) is becoming a lot more well-known and we think that’s GREAT! This trait is something that can be seen as a detriment, but we also know it provides a lot of bene…
Every “milestone” birthday has you reflecting on life and your previous years. Jason left his 30s behind and moved into the 40s, sharing five life/biz lessons with you.
For WAIM, our little entreprene…
In this episode, we catch you up on our time moving from Croatia to France and then spending Jason’s 40th birthday in Greece.
Hope you enjoy reliving some of the highs and lows of our full-time travel…
We don't want this update to come off as us complaining, more just sharing the REALNESS of what it takes to travel full-time while continuing to run two businesses (and trying to stay alive and healt…
In this episode, we’re going to chat about what a full day of travel adventures looks like. One of us (Caroline) deals with flight anxiety, and the other of us (Jason) deals with an incredible urge t…
Let’s have a chat about five key mindsets we believe every business owner needs, especially when getting started (but also as your business evolves and changes!)
This week, we want to talk to you abou…
Just because you’ve done something in the past with your business doesn’t mean it has to be a hard and fast “rule” forever. We should embrace working less hours, doing fewer things, and striving for …
It feels like the first two months of our year of full-time travel have gone by fast AND slow. We’ve experienced so much already on this journey and we wanted to share a bunch of that with you!
In the…
It’s so easy to get swept up in all the sales tactics. The manipulative wording, the guilt-tripping, the urgency, the scarcity, and so many of those things happen without even realizing it because we…
This week, we’re talking all about decision-making. And when it comes time to make a decision, people often look to others for advice, and people LOVE to give their advice. But unfortunately, advice …
Productivity is such a loaded word. For a long time it was just used synonymously with working. But we have a different definition. To be “productive” doesn’t just necessarily mean working. It means …
In this week’s episode, we tackle the monkey that can sit on all our backs from time to time: social media.
We all know that social media can be valuable for our businesses but is it causing more harm…