We’re Jason and Caroline Zook, a husband and wife team running two businesses together and trying to live out our version of a good life in the process. In this business podcast, we share with you our lessons learned about how to run a calm, sustainable business—one that is predictable, profitable AND peaceful. Join us every Thursday if you’re an online creator who wants to reach your goals without sacrificing your well-being in the process.
Let us start off by saying EVERYONE deals with self-doubt. Especially when it comes to running your own business or making a big change in your life, it's normal to go through imposter syndrome.
One …
What's the thing you've always dreamed of doing? That place in the world you've had on your bucket list to visit? An experience you've read about over and over?
We share our big dreams, or lack there…
Hi friend! A quick little bonusode/promosode to announce our newest program: Build Without Burnout Academy.
We've created a guided 6-month program that helps client-based business owners transition i…
Is your current business not quite serving you? Making a business pivot can look like many things:
A few years ago we found ourselves at an impasse: Caroline had one idea of what she wanted for our wedding and Jason had a completely different idea. While we were both 100% committed to each other a…
Whether you're starting a business or you've been on your own entrepreneurial journal for over a decade like we have, we've got some lessons learned and tips for you in this episode!
When was the las…
Taking that dream travel trip doesn't happen out of the blue. With enough planning and forward-thinking, your dream trip can be a reality with just a few simple steps we share in this week's WAIM Sho…
This is our second "After Dark" episode of Wandering Aimfully: The Show. What happens after a healthy pour of rose and tequila? What kind of random questions did we find from the game Open Up? Which …
For the past few years we've written individual "Year End Reviews" but since we combined forces with Wandering Aimfully in 2018, you now get ONE review to rule them all!
In this review we go over: Wh…
We've come to realize that constraints and limitations don't have to be bad things. In fact, we use them to our advantage often!
One of the most important parts of owning your own business is knowing…
Being authentic isn't just a tactic or strategy, it's the core of who you are as a person (and how you should run your business).
The word "authenticity" can be a bit buzzword-y these days but if lot…
Becoming minimalists has had such a profound impact on our lives. It's not just about owning fewer things, it's about being more aware of how you live and what you let into your life.
In this week's …
We've officially ratcheted things up a notch with our brand new recording studio called: The WojPod!
Our good friends Caleb and Jen Wojcik were kind enough to offer space in their home to have as a r…
Customers are the life-blood of our online businesses but that doesn't mean we have to bend to their every whim. So, what do you do if you have a bad customer?
Is it possible to ensure you only end u…
What type of conversation happens after we enjoy some tequila and wine? This is Wandering Aimfully, After Dark!
We decided to keep things a little less formal as far as the conversation goes. We pour…
Friendships evolve throughout our lives and in this episode, we discuss how we've seen our friendships change as we've become adults.
We also share specific examples of dealing with toxic friendships…
We aren't going to lie to you and say that becoming a more confident person happens just because you want it to. However, we do believe that there are practical ways you can increase confidence and w…
Money is a tricky subject, especially in a relationship! How do you split bills? Who pays for what at certain times? When do you decide to combine bank accounts (or do you??)
These are the hard-hitti…
Marketing can be something you enjoy or the part of your business you absolutely loathe (and most likely avoid). In this episode, we break down the marketing strategies we've used for the past few ye…
We fully admit that our journey with physical exercise hasn't been perfect over the years. It's been hard for us to find a sustainable exercise program that we didn't hate. One of the most difficult …