We’re Jason and Caroline Zook, a husband and wife team running two businesses together and trying to live out our version of a good life in the process. In this business podcast, we share with you our lessons learned about how to run a calm, sustainable business—one that is predictable, profitable AND peaceful. Join us every Thursday if you’re an online creator who wants to reach your goals without sacrificing your well-being in the process.
This episode goes out to anyone who has felt stressed during a launch! We want to help change that for you and we have 4 steps that ensure your launches are calm, profitable, and feel effortless.
THE …
Whether you’re JUST starting a business or you’re making a pivot, there are 6 roadblocks that likely get in your way. Are you stuck at just one of them or do all 6 have you in their grips right now?
I…
When we started Wandering AImfully in 2018 the online business landscape was in a lot of ways the same, but in some ways VERY DIFFERENT.
In this episode, we share 7 huge changes/shifts we’ve seen in …
If you can’t tell, we are pretty bullish on no-code tools right now and we’re excited to share this episode talking about how we built an accountability app/game for our membership community!
We walk …
With all the hullabaloo around the TikTok ban, it’s got us thinking about the topic of diversifying your marketing versus focusing. Is it smart to put all your eggs in ONE marketing basket? How can y…
Ahhhh, self-sabotage, otherwise known as overthinking or just unintentionally getting in our own way. We’re all guilty of it, but how can do it a bit less?
Whether it’s hiding in your “creation cave” …
If we could create an entirely new social media app, what would we do? Do creators have a responsibility to share their failures? What are our biggest business risks we’ve taken?
These questions and …
Today we’re excited to share what we feel is the biggest game-changing AI tool since OpenAI released GPT a few years ago. We’ll talk about why this tool has consumed all our free time and how we thin…
We don’t normally do prediction episodes, but this year we thought it would be fun! At the end of 2025 we can look back and see how right/wrong we were (spoiler alert: we will probably be wrong in al…
2024 is in the rear view mirror and we have an episode reviewing what went well, what didn’t go well, and our look ahead at 2025!
We love doing these reviews and hope you enjoy hearing about the good,…
It’s hard to believe we haven’t sold anything on Black Friday/Cyber Monday in 7 years! But, this year it made sense for us and we break down why and how things went.
We cover: What we sold, what it to…
We went back and forth on sharing this episode, as it’s one of our more “real” and honest conversations. While we love sharing polished thoughts with you all, our relationship with using social media…
When this episode goes live it’s Thanksgiving in the U.S. and we’re drafting our Top 5 dishes we’d want on our plates. We keep the draft fun going by also drafting our Top 5 marketing tactics we’d us…
The Zooks are back behind the mics! After a 5-week trip back to the U.S. that included two hurricanes, two doctor’s visits, three bouts of sickness, and some sticker shock at prices and quality of th…
TW: miscarriage, pregnancy loss, chemical pregnancy, infertility
In this episode, we share our personal story of trying to conceive (TTC) earlier this year, which resulted in two very early miscarria…
It’s time for a recap of our latest launch of WAIM Unlimited! We share the sales numbers, the lessons learned, and what changes we are/aren’t making for the next launch.
Spoiler alert: For the second …
Who wants to pull back the curtain and hear about a BIG experiment we ran with Teachery this summer? You do?? Then let’s dive into it!
In this episode, we talk about a huge shift in direction for Teac…
If there’s ONE thing we believe makes every launch successful, it’s having a pre-launch strategy. Specifically, we like using a 4-week email lead-up series based around a few key themes.
Over the past…
What if you didn’t have to use all the standard tactics and strategies to make millions of dollars selling digital products?
We interviewed Michelle Rohr, founder of Secret OWL Society, to find out h…
Is the future of digital products and selling information online moving towards Done-For-You? We believe so and we’ll share why and what we’re doing about it (and what you should do too!)
In this epis…