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Growing Steady | Intentional Creative Business Podcast - Podcast

Growing Steady | Intentional Creative Business Podcast

We’re Jason and Caroline Zook, a husband and wife team running two businesses together and trying to live out our version of a good life in the process. In this business podcast, we share with you our lessons learned about how to run a calm, sustainable business—one that is predictable, profitable AND peaceful. Join us every Thursday if you’re an online creator who wants to reach your goals without sacrificing your well-being in the process.

Entrepreneurship Careers Inspiration Self Help Business Creativity
Update frequency
every 7 days
Average duration
52 minutes
Episodes
264
Years Active
2018 - 2025
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217 - From 7 sales to $30,000 launch (Wayne Fick interview)

217 - From 7 sales to $30,000 launch (Wayne Fick interview)

We are doing something we’ve NEVER done before in 200+ episodes of our podcast… having a guest! We are excited to share this chat with our friend Wayne Fick, who, over the past two years, he transiti…

01:03:32  |   Thu 15 Aug 2024
216 - Evergreen vs Launching 👀

216 - Evergreen vs Launching 👀

Evergreen sales are often painted as the ultimate dream: you fall asleep, wake up to sales, and money magically deposits into your account without lifting a finger. Sounds perfect, right? However, th…

00:35:09  |   Thu 08 Aug 2024
215 - This is the #1 key to getting MOMENTUM

215 - This is the #1 key to getting MOMENTUM

Since the beginning of the year, we’ve been on a mission to help more entrepreneurs build businesses that allow them to live a balanced life. We initially thought the key was giving our members one t…

00:35:41  |   Thu 01 Aug 2024
214 - 4 tips to never have a FAILED launch again

214 - 4 tips to never have a FAILED launch again

Have you ever had a product launch flop? If you haven’t but want to avoid ever having a “floppy” launch 😅, this episode has four actionable tips for you.


We know firsthand the excitement and hard work…

00:54:08  |   Thu 25 Jul 2024
213 - Behind the scenes making our next product

213 - Behind the scenes making our next product

We’re creating our first new product in years and taking you along on the journey behind the scenes! The product is called Calm Launch Formula and it’s a done-for-you online course that helps you pla…

00:43:30  |   Thu 18 Jul 2024
212 - It’s so hard to get going again

212 - It’s so hard to get going again

We officially created and posted our very first piece of social content for Teachery 😂. But… there were some mental hurdles when it came time to hit publish and we’re going to share how we worked thr…

00:41:43  |   Thu 11 Jul 2024
211 - 8 weeks out from launching (our plan!)

211 - 8 weeks out from launching (our plan!)

We are two months out from our next enrollment period for WAIM Unlimited and wanted to give you a behind the scenes look at everything on our to-do list pre-launch.


This is our first enrollment period…

00:43:27  |   Thu 04 Jul 2024
210 - Should you hire a team??

210 - Should you hire a team??

There is a ton of glamorization when it comes to having a “team” in the online business world. Having employees can be a badge of honor, but is hiring the right fit for you??


In this episode, we share…

00:43:52  |   Thu 27 Jun 2024
209 - Will this content batching plan work??

209 - Will this content batching plan work??

Is a CALM content creation plan possible? And can we do it for TWO businesses?? In this episode, we explore our content batching schedule and some of the processes we’re experimenting with this month…

00:44:53  |   Thu 20 Jun 2024
208 - A BIG shift in our content focus

208 - A BIG shift in our content focus

After spending many years with an unfocused audience and nebulous problem we solve, we *THINK* we’ve finally landed on the right answer for our core business…. maybe? 


One thing we know for sure, we’v…

00:45:08  |   Thu 13 Jun 2024
207 - We found a solid article writing process

207 - We found a solid article writing process

Last week, we shared a plan of action from an SEO Expert we paid. It included writing articles, competitor pages, and a user-generated content strategy. How did we do with that plan? Tune in to find …

00:44:12  |   Thu 06 Jun 2024
206 - We hired an SEO strategist for Teachery, here's their plan...

206 - We hired an SEO strategist for Teachery, here's their plan...

Are SEO articles even relevant in 2024?? Well, we paid an SEO strategist to give us the answer and we’re going to share their plan of action in this episode.


The report we got back from an SEO Strateg…

00:39:38  |   Thu 30 May 2024
205 - How video went, what content goes where, scrapping our goals

205 - How video went, what content goes where, scrapping our goals

The second week of our 5-week content extravaganza has concluded! We worked on long-form videos for Teachery and learned a ton of lessons (and had to UN-LEARN some well-worn ideas and habits too).


The…

00:43:05  |   Thu 23 May 2024
204 - How we’re thinking about Teachery VIDEO content

204 - How we’re thinking about Teachery VIDEO content

Our 5-week content EXTRAVAGANZA is underway! We recap how our first week of creating short-form 60-second vertical videos went and give you a preview of what’s to come this week as we pivot to long-f…

00:52:55  |   Thu 16 May 2024
203 - Our short-form content plan for Teachery (TikTok, Reels, YouTube Shorts)

203 - Our short-form content plan for Teachery (TikTok, Reels, YouTube Shorts)

Here we go, folks! We’re back on the short-form video creation train and this week we’re sharing our plan of action for Teachery. We’ve been off social media for 2.5 years, so this is quite the journ…

00:43:57  |   Thu 09 May 2024
202 - Getting back on social media (steal our content plan)

202 - Getting back on social media (steal our content plan)

Bring on the 5-week content EXTRAVAGANZAAAA! We are getting back in the content creation saddle for the first time in almost 3 years. We’ve only been creating “nurture” content for the entirety of ou…

00:50:43  |   Thu 02 May 2024
201 - We fell short of our launch goals. What did we learn?

201 - We fell short of our launch goals. What did we learn?

We LOVE a launch recap episode! And as two people who value transparency and honesty in the online business world, we hope you appreciate this one because our latest launch (Spring 2024) didn’t quite…

00:38:40  |   Thu 25 Apr 2024
200 - Untold stories!

200 - Untold stories!

Join us this week as we celebrate episode #200 of this podcast by sharing a few untold (maybe just lesser known?) stories from our entrepreneurial pasts. We each picked a few stories for the other to…

00:57:51  |   Thu 18 Apr 2024
199 - The truth about working with your spouse

199 - The truth about working with your spouse

We’ve been working together in some capacity for almost 15 years! In that time, we’ve learned how to communicate, navigate each other’s emotions, but we still run into difficult moments like we did t…

01:15:08  |   Thu 11 Apr 2024
198 - How to choose when you have lots of ideas

198 - How to choose when you have lots of ideas

What do you do when you have a TON of ideas and all of them feel like they need your attention? How do you sort them, prioritize them,  and schedule them?


Thanks to listener Leah W. for submitting thi…

00:31:12  |   Thu 04 Apr 2024
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