We’re Jason and Caroline Zook, a husband and wife team running two businesses together and trying to live out our version of a good life in the process. In this business podcast, we share with you our lessons learned about how to run a calm, sustainable business—one that is predictable, profitable AND peaceful. Join us every Thursday if you’re an online creator who wants to reach your goals without sacrificing your well-being in the process.
For years we've been trying to get off the treadmill of "running our businesses" and trying to focus on slowing down, having less stress, and running... calm businesses.
The idea of a calm business is…
You have a business and it's not making money... let us tell you why (from our own experience, obviously).
The three reasons your biz might not be making money aren't the ONLY reasons but they are th…
For years we didn't have a process to help us understand the most important things to focus on in our businesses. We would jump from working on the product, to marketing, then to our ideal customer a…
Mark Manson wrote a quote that we learned about from Liz Gilbert in her book, Big Magic. The quote is, “everything sucks, some of the time. You just have to decide what sort of suckage you’re willing…
If you're like us, you can find yourself feeling stuck in the daily slog of work. But what if you reframed the work you were doing? What if you asked yourself during every task... what is it all for?…
From working with clients, to selling our first digital products, to running software companies, and then building a membership community, we've experienced all sorts of fears along the way. This wee…
As online business owners, we tend to think the grass is always greener. Specifically for this episode, we want to talk about the green-ness of the grass when it comes to product launches (online cou…
We've been heavy social media users since Jason ran his IWearYourShirt project all the way back in 2008 (which is basically an entirely different millennium in the Internet age). Since that time we'v…
After two years of recording our podcast as "Wandering Aimfully: The Show" we've decided to switch gears a bit on the name and the focus.
In this episode, we share our journey with this podcast and d…
We've thoroughly enjoyed wandering aimfully through the past 50 episodes of this podcast. There was no real plan with our show other than to share how we bumped into the walls of business and life.
A…
Whenever you're doing a launch for a product you typically have multiple ideas and plans. For us, we had ONE specific plan that involved something way more hands-on and a ton of extra effort (YouTube…
If you're feeling in a bit of a rut or you haven't seen much movement with your biz lately, maybe it's time to SWITCH 👀 IT 👀 UP 👀. Doing something new can reinvigorate you and whatever part of your…
We're getting really close to the final launch of our (un-boring) coaching program for 2020. In this week's episode of The Uncertain Times, we share what last-minute tasks and to-dos we're working on…
Let's get into the nitty-gritty of how we manage a big project (like our upcoming 2-week launch for our coaching program). We share the details of how we break down a big project into bite-sized piec…
One of the biggest things that are helping us navigate getting ready to do a launch of our Un-Boring Group Coaching program (this will be our FINAL enrollment for the year) is the subtle mindset shif…
This past week we embarked on a new idea 💡 to give back to our online biz owner community while also trying to do something interesting leading up to the launch of our coaching program. In usual Zook…
This week we (obviously) shared our “Quarantine Five” but before that, we went over a few housekeeping items.
We reflected on our overall mindset and how we’re managing each day as it comes. Some days…
We share with you how we're settling into new routines and taking each day one step at a time. We also talk about how running any type of business is hard (be it a client-service business, a digital …
We're navigating COVID-19 the best way we can but that way may not be the right way for you (and that's OKAY).
👋 Our hope in sharing this series is that it a) makes YOU feel a little less alone in th…
What questions are we asking ourselves? How are our priorities shifting? How are we staying sane and hopeful through a trying time?
Our only hope in sharing this series is that it a) makes YOU feel a…