We’re Jason and Caroline Zook, a husband and wife team running two businesses together and trying to live out our version of a good life in the process. In this business podcast, we share with you our lessons learned about how to run a calm, sustainable business—one that is predictable, profitable AND peaceful. Join us every Thursday if you’re an online creator who wants to reach your goals without sacrificing your well-being in the process.
Marketing your online business can be confusing and overwhelming but our goal in this episode is to change your perspective on marketing AND give you concrete marketing ideas to try moving forward.
Ma…
As with every episode of this podcast, we aim to dig deeper and ask the important questions when it comes to making decisions for your business (like using new social media apps or pivoting to other …
We have a second biz-baby and its name is Teachery. Teachery has been around since 2013 when it started on a whim when Jason couldn’t find an online course platform he could customize to his liking.
T…
With Valentine’s Day ❤️ right around the corner (or around the corner depending on when you listen to this), we wanted to answer, “36 questions that lead to love.”
While these questions are more for…
When it comes to business, we are all VERY accustomed to tracking metrics (views, likes, sales, etc). But when it comes to life, there’s no system for tracking the really important things: happiness,…
One of our “cinnamon rollers” brought up a really great topic for discussion that we chat about in this episode. If things are going to plan, how do you avoid the urge to switch everything up??
This e…
This week’s episode is going to be different. Just a heads-up: If hearing us talk about a family member having COVID or thinking about a family member passing away (we did NOT have a family member pa…
In this week’s episode, we take on one of the biggest buzzwords around, “intention.” First up, we do our best to define intention without using the word intention. 😂
Then, we share some of the biggest…
Listen, James Clear (author of best-selling book Atomic Habits) is a great guy and all, but sometimes we don't want all the science-y bits and critical analysis of habit-building. We just want to mak…
Hold on to your butts, it’s our first-ever Top 5 Draft on the podcast. We decided to rank our Top 5 Christmas Movies using a fantasy sports draft format (snake draft for this one). Then, we obviously…
Welp, 2020 is finally nearing its end and it's time for us to look back. We really like doing year-end reviews as it helps us see where we've been, what we've learned, and what we can improve/change …
No matter what you're creating, the last 5% of a project is ALWAYS the hardest part (and sometimes it can take as long as the first 95% - eeeek!)
In this week's episode, we share our journey of comple…
There's a fallacy in modern society that you have to turn your passions into money-making opportunities. In this episode, we share our ideas about using "work" as a means to fuel/fund your passions. …
HOLY MOLY, PEEPS! Get ready to hop in the Zook 👩🏻🦰👨🏻🦲 time machine and listen to an in-depth discussion of our past 10 years together (with a ton of lessons shared that we learned along the way!)
Di…
We've been doing this online business thing for many years and the one thing we keep coming back to with every business we start is a specific framework for creating content.
Spoiler alert: Social med…
When it comes to making our work more enjoyable, we are always on the lookout for helpful or weird things.
In this episode, we share 10 things (5 for each of us) that help us run our businesses and e…
One of the toughest decisions, when you work for yourself, is deciding when you should PUSH THROUGH and when you should PULL BACK.
In this episode, we share our experiences of times when we had to pu…
We are conditioned to get as much done as quickly as possible in life and business, but is that the best way to do things? And how can we enjoy more of the mundane tasks in life?
In this episode, we s…
If you’re anything like us, 2020 has really thrown your future plans for a loop. We had some pretty big goals to move to Europe in 2021 and live abroad for a year. That isn’t going to happen.
So, what…
We've worked together in some capacity for nearly 10 years 😱. It hasn't been all sunshine, rainbows, and gumdrops, but for the most part, we have a really great working partnership!
So, how do we do i…