We’re Jason and Caroline Zook, a husband and wife team running two businesses together and trying to live out our version of a good life in the process. In this business podcast, we share with you our lessons learned about how to run a calm, sustainable business—one that is predictable, profitable AND peaceful. Join us every Thursday if you’re an online creator who wants to reach your goals without sacrificing your well-being in the process.
This week we are breaking down our affiliate program for our main offer (WAIM Unlimited). Just a few years ago we weren’t interested in “affiliate marketing” at all. We share those initial misconcept…
How do you know when your work is “good enough?” How do you know when to stop working on a project and decide you’ve done a “good enough” job to accomplish your goals? Let’s dive into this topic, fol…
As you’ll hear in the minisode, we’re doing a 1-day challenge to redesign our Wandering Aimfully homepage and lead magnet. We will be sharing this entire day of work LIVE for you to watch. We hope th…
We know relationships can often be positioned as “perfect” on social media, but we all know that’s not the truth. In fact, constantly seeing a “perfect” relationship can be harmful in that it doesn’t…
We’ve built up a bit of a “creative dam” and are trying to figure out how to not overwork ourselves and get into burnout territory (no thank you!) In this episode, we share a couple of important ways…
In our first episode of 2023, we’re zooming the lens way out and sharing the results of a few lonnnnng planning days we had to kick off the year. We set a new “enough” revenue goal for all of 2023 an…
If you listened to last week’s ep (#151) then you know all the advice, lessons learned, etc from our year of full-time travel in Europe in 2022. This episode though, we wanted to share our FAVORITE s…
This episode will serve as a Part 1 of 2 recap of our year of travel! We visited 10 different countries in Europe (30 total cities) and we wanted to go over the UPs, the DOWNs, what we would do diffe…
Want to know some of our favorite things from our first two weeks living in our new home in Portugal? In this episode, we share 10 things we have gratitude for in a format that we hope is fun to list…
If you love podcast episodes breaking down a big moment in life, well friends, this one is for you! We share all our thoughts, feelings, and logistics of getting from the U.S. back to Portugal and ac…
In this week’s ep, we break down the entire visa process we’re going through to eventually end up with a residency permit (which lasts two years, renewable for another 3 years) and then hopefully bec…
This week, we wanted to share some thoughts and feelings about our upcoming move into our new home. If you somehow missed the announcement, we are moving to Portugal and living in the Silver Coast st…
We want to be 100% transparent with you: The 20-hour rule is NOT something we came up with. We watched Josh Kaufman’s TEDx talk and realized this concept was very applicable to how we’ve learned or a…
We came up with this marketing bridge concept back in 2018 and it’s really just another way of explaining the customer’s journey. Lately, we’ve been trying to simplify that marketing bridge concept e…
If your business is anything like ours and it’s starting to feel a bit overstuffed and overwhelming for your customers (with TOO much good content), it’s time to think about simplification! We did th…
This week, we’re channeling our inner Ross Geller (PIVOT!) and talking about how to actually go about making a big shift in your business. Whether you’re trying to go from clients to digital products…
In online business, there’s this idea that if you don’t have an original idea you can’t succeed. We’d argue that ALL ideas are unoriginal at this point and that choosing to follow a well-worn idea is…
This week, we hope to normalize the feelings and the roller coaster of emotions that can happen when you embark on new experiments. We share some specifics as it relates to all the experiments we’ve …
We all know being on social media has its ups and downs. While it’s a great place to have a brand new business or idea get found, it’s also hard on our mental health and can constantly feel like you’…
We hope our podcast episode title wasn’t too attention-grabby, but the topic really is “ending things” — haha!
Thank you to Nicole Antoinette for sending in a very thought-provoking topic idea and hav…