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Floor 9 - Podcast

Floor 9

Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab.

Hosted on Acast. See acast.com/privacy for more information.

Innovation Marketing Technology Society & Culture
Update frequency
every 16 days
Average duration
36 minutes
Episodes
176
Years Active
2017 - 2025
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Episode 93: How to Build a D2C Brand

Episode 93: How to Build a D2C Brand

This week, we are delighted to welcome Jing Gao, the mastermind behind viral hot sauce sensation Fly By Jing, to Floor 9 to share her incredible journey as a D2C brand founder. In this wide-ranging c…

00:38:19  |   Fri 04 Dec 2020
Bonus: The Future of Startups (Unabridged) Feat. David Rosenthal, venture investor and co-host of Acquired

Bonus: The Future of Startups (Unabridged) Feat. David Rosenthal, venture investor and co-host of Acquired

For a second helping of Floor 9, we hope you enjoy this unabridged conversation of our last episode on the future of startups with special guest David Rosenthal, venture investor and co-host of Acqui…

00:49:30  |   Wed 25 Nov 2020
Episode 92: 2020 Thanksgiving Special

Episode 92: 2020 Thanksgiving Special

For this year’s Thanksgiving special, co-hosts Scott and Adam catch up on two important leftover news items from last week: Wonder Woman 1984 to be released on HBO Max and Apple to reduce their App S…

00:24:10  |   Tue 24 Nov 2020
Episode 91: The Future of Startups

Episode 91: The Future of Startups

This week, we are glad to have seasoned VC investor David Rosenthal join us to discuss the current state and the future of startups, investing, and innovation. Together, Scott and David talked about …

00:41:04  |   Fri 20 Nov 2020
Episode 90: Media Responsibility Ten Commandments

Episode 90: Media Responsibility Ten Commandments

This week, we welcome back Joshua Lowcock, Global Brand Safety Officer at UM, to talk about the ten Media Responsibility Principles (MRPs) that our parent agency IPG Mediabrands to improve brand safe…

00:35:35  |   Fri 13 Nov 2020
Episode 89: Technology’s Impact on Mental Health

Episode 89: Technology’s Impact on Mental Health

Welcome back to another episode of the award-winning Floor 9! This week we welcome Sean Ahearn, Senior Manager of Client Services at the Lab, to chat all about technology’s impact on mental health. F…

00:36:36  |   Fri 30 Oct 2020
Episode 88: 2020 Holiday Shopping Trends feat. Victoria Sakal from Morning Consult

Episode 88: 2020 Holiday Shopping Trends feat. Victoria Sakal from Morning Consult

This week on Floor 9, we are joined by Victoria Sakal, Managing Director of Brand Intelligence at Morning Consult, to talk all about the upcoming holiday shopping season. From how people are planning…

00:38:24  |   Fri 23 Oct 2020
Episode 87: Preparing for a Cookie-less Future

Episode 87: Preparing for a Cookie-less Future

This week on Floor 9, we welcome back Arielle Garcia, Chief Privacy Officer of UM, along with first-time guest David Mihalek, SVP, Digital Strategy of UM, for a follow-up discussion to the “Data Priv…

00:42:40  |   Fri 16 Oct 2020
Episode 86: The Rise of Contactless Payments

Episode 86: The Rise of Contactless Payments

This week on Floor 9, co-hosts Scott and Adam chat about the top tech and media news of the week before diving into a timely discussion on the pandemic’s impact on the adoption of digital and contact…

00:35:48  |   Fri 09 Oct 2020
Episode 85 - The Future of Work (feat. Phil Libin from All Turtles and mmhmm)

Episode 85 - The Future of Work (feat. Phil Libin from All Turtles and mmhmm)

This week on Floor 9, we are very happy to chat with Phil Libin, CEO and co-founder of All Turtles and creator of virtual presentation software mmhmm. He is also co-founder and former CEO of Evernote…

00:37:34  |   Fri 02 Oct 2020
Episode 84: The Digital Future of Street Fashion

Episode 84: The Digital Future of Street Fashion

In this episode of Floor 9, Scott was joined by two repeat guests: Christina Adranly from Lab’s strategy team and Chelsea Freitas from UM’s strategy team, to talk about fashion! Specifically, our kno…

00:29:20  |   Fri 25 Sep 2020
Episode 83: How Apple & Facebook Prepare for Post-Mobile

Episode 83: How Apple & Facebook Prepare for Post-Mobile

In this episode of Floor 9, co-hosts Adam and Scott recap the two major tech events of the week: Apple’s “Time Flies” event on Tuesday and Facebook Connect 7 event on Wednesday. Together, they cover …

00:30:06  |   Fri 18 Sep 2020
Episode 82: The New Normal

Episode 82: The New Normal

This week on Floor 9, we are taking a step back and evaluating this new normal we’ve all found ourselves in, six months into this pandemic, from a personal perspective. Joined by Christina Adranly, D…

00:32:03  |   Fri 11 Sep 2020
Episode 81: Data Privacy as a Business Imperative

Episode 81: Data Privacy as a Business Imperative

On this special episode of Floor 9, we welcome Arielle Garcia, the newly appointed Chief Privacy Officer of UM, to a timely discussion on data privacy. From the regulatory landscape, to consumer sent…

00:37:25  |   Fri 04 Sep 2020
Episode 80: A Conversation with Nikole Hannah Jones

Episode 80: A Conversation with Nikole Hannah Jones

On this special episode of Floor 9, we bring you a thought-provoking and important conversation with the legendary Nikole Hannah Jones, a Pulitzer Prize winning journalist for covering civil rights a…

00:54:33  |   Fri 28 Aug 2020
Episode 79: Streaming Wars 2020

Episode 79: Streaming Wars 2020

This week on Floor 9, we welcome back an old friend, Brian Hughes, who leads the Audience Analysis Practice for MAGNA, to talk about the latest developments in the ongoing streaming wars. But before …

00:32:37  |   Fri 21 Aug 2020
Episode 78: Unpacking the TikTok Drama

Episode 78: Unpacking the TikTok Drama

This week on Floor 9, co-hosts Adam and Scott tackle one of the top questions in every media and tech professional’s mind these days: what is going to happen to TikTok? Together, Scott and Adam dived…

00:34:04  |   Fri 14 Aug 2020
Episode 77: The State of Mobile Gaming

Episode 77: The State of Mobile Gaming

On this week’s episode of Floor 9 Ader CEO, Justin Warden and streamer DuckyTheGamer (Sam Hatch) join Scott and Ryan for a conversation about the current state of gaming, the explosive growth in mobi…

00:37:50  |   Fri 07 Aug 2020
Episode 76: Into the Metaverse!

Episode 76: Into the Metaverse!

On this week’s Floor 9, we’re going back to the Lab’s futurist roots as Adam and Scott dive deep into the metaverse — a persistent, collectively shared virtual space. Together, they discuss its defin…

00:31:49  |   Fri 31 Jul 2020
Episode 75: Podcasts Persist during Pandemic

Episode 75: Podcasts Persist during Pandemic

This week on Floor 9, Scott and Adam chat with Griffin Caprio. CEO & co-founder of Dante32, a boutique podcast production agency for brands, to discuss all the latest developments in podcasting. Over…

00:42:01  |   Fri 24 Jul 2020
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