1. EachPod
EachPod
Floor 9 - Podcast

Floor 9

Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab.

Hosted on Acast. See acast.com/privacy for more information.

Innovation Marketing Technology Society & Culture
Update frequency
every 16 days
Average duration
36 minutes
Episodes
176
Years Active
2017 - 2025
Share to:
Episode 133: Outlook 2022 Trends, Part 2

Episode 133: Outlook 2022 Trends, Part 2

Episode 133 — Outlook 2022 Trends: Embracing Entropy, Part 2


Welcome back to Floor 9! In this episode, the Lab’s strategy team will continue to walk you through the remaining two trends in our Outlook…

00:27:53  |   Wed 09 Feb 2022
Episode 132: Outlook 2022 Trends, Part 1

Episode 132: Outlook 2022 Trends, Part 1

Welcome back to Floor 9! To kick off the year, the Lab’s strategy team will be walking you through each one of the key trends in our Outlook 2022 report with a two-part special. In this first half, y…

00:30:32  |   Tue 01 Feb 2022
Episode 131: CES 2022 Trend Recap (with the entire Lab team!)

Episode 131: CES 2022 Trend Recap (with the entire Lab team!)

The Lab team assembles once again at the beginning of the year to take on CES, the biggest consumer tech event of the year. With Ryan Miller, manager of partnerships, as our MC, the Lab team recapped…

01:20:11  |   Wed 12 Jan 2022
Episode 130: Ghosts of Outlook’s Past (2021 Holiday Special)

Episode 130: Ghosts of Outlook’s Past (2021 Holiday Special)

Join us as the Floor 9 team makes merry with our annual holiday special episode! Joined by UM’s Global Chief Innovation Officer, Chad Stoller, we bring you a special edition of a drafting game, in wh…

00:57:03  |   Fri 17 Dec 2021
Episode 129: NFTs, DeFi, and Barbados (featuring Kenton Langstroth)

Episode 129: NFTs, DeFi, and Barbados (featuring Kenton Langstroth)

In this episode, we are delighted to chat with Kenton Langstroth, CMO at Decubate, a blockchain-powered social investing platform, all about how the DeFi movement impacted the personal investing spac…

00:23:33  |   Fri 03 Dec 2021
Episode 128: The Metaverse Competitive Landscape

Episode 128: The Metaverse Competitive Landscape

In this episode, we are back to the basics with co-hosts Adam and Scott doing a deep dive into the current competitive landscape that is shaping up for the metaverse. Following Facebook’s splashy reb…

00:32:07  |   Fri 12 Nov 2021
Episode 127: What Marketers Need to Know about TikTok (featuring Gabriel Nicolau)

Episode 127: What Marketers Need to Know about TikTok (featuring Gabriel Nicolau)

In this episode, we had the pleasure of chatting with Gabriel Nicolau, Global Head of Vertical Ads Solutions at TikTok, to discuss the inaugural TikTok World event. Together with guest co-host Ryan M…

00:31:24  |   Fri 29 Oct 2021
Episode 126: What iOS 15 Means for Consumer Privacy (Featuring Arielle Garcia)

Episode 126: What iOS 15 Means for Consumer Privacy (Featuring Arielle Garcia)

In this episode, we celebrate the launch of our 2021 UM Innovation Annual (the U.S. edition) by talking with Arielle Garcia, Chief Privacy Officer at UM Worldwide, about the latest news on the consum…

00:27:00  |   Fri 15 Oct 2021
Episode 125: Apple Event Recap: iPhone 13, Fitness+, and more

Episode 125: Apple Event Recap: iPhone 13, Fitness+, and more

On Tuesday, Apple held its first fall event of the year to unveil some updates to its hardware lineup as well as a few notable features coming to its fitness service. In this Floor 9 episode, Adam an…

00:34:28  |   Fri 17 Sep 2021
Episode 124: The Uncertain Future of Movies (Ft. Kyle Turner)

Episode 124: The Uncertain Future of Movies (Ft. Kyle Turner)

This week’s Floor 9 episode started out as a Twitter conversation between Adam and Kyle Turner over the value of the theatrical window. Kyle is a film critic whose work has been featured in NPR, Slat…

00:51:50  |   Fri 10 Sep 2021
Episode 123: Hyperloop Hype, Onlyfans Drama, & TikTok Shopping

Episode 123: Hyperloop Hype, Onlyfans Drama, & TikTok Shopping

This week on Floor 9, Scott and Adam discuss three wide-ranging topics: the hype around Virgin Hyperloop triggered by the latest demo video released by the company; the drama surrounding Onlyfans ban…

00:25:21  |   Fri 27 Aug 2021
Episode 122: News on the Metaverse, NFTs, and FinTech

Episode 122: News on the Metaverse, NFTs, and FinTech

This week on Floor 9, Scott and Adam round up the latest tech and media news of recent weeks. In particular, they discuss news from the cutting-edge domains of the metaverse, NFTs, and FinTech. News …

00:30:53  |   Fri 13 Aug 2021
Episode 121: AR Ads for the 5G Age (crossover special with Five by Ericsson Emodo)

Episode 121: AR Ads for the 5G Age (crossover special with Five by Ericsson Emodo)

This week on Floor 9, we are delighted to present a special crossover episode with FIVE: AI for Marketers, a podcast by Ericsson Emodo. Floor 9 host Scott Elchison recently chatted with Jake Moskowit…

00:23:52  |   Fri 30 Jul 2021
Episode 120: The

Episode 120: The "Turducken" Future of Social Media

This week on Floor 9, Scott and Adam are joined by Richard Yao from our strategy team to discuss the diverging future of social media platforms — why Instagram is becoming a turducken of a platform, …

00:41:43  |   Fri 16 Jul 2021
Episode 119: Google Delays Killing Cookies, TikTok Launches Mini-apps, Facebook Shop Updates, and More

Episode 119: Google Delays Killing Cookies, TikTok Launches Mini-apps, Facebook Shop Updates, and More

This week on Floor 9, Scott and Adam round up the latest tech and media news of the past two weeks, including the implications of Google delaying the planned phase-out of third-party cookies until 20…

00:22:08  |   Fri 02 Jul 2021
Episode 118: How Brands Can Prepare for the AR Future (ft. Carolina Arguelles from Snap)

Episode 118: How Brands Can Prepare for the AR Future (ft. Carolina Arguelles from Snap)

This week on Floor 9, we welcome back Carolina Arguelles, head of Augmented Reality at Snap Inc., to chat all about the latest trends in AR. Together, Scott and Adam chat with Carolina about the bran…

00:38:06  |   Fri 18 Jun 2021
Episode 117: Highlights from Apple WWDC 2021

Episode 117: Highlights from Apple WWDC 2021

This week on Floor 9, Adam and Scott went live on Twitter Spaces to discuss the latest Apple developer event. From new social features to privacy tools, from new additions to Apple’s Health and Walle…

00:45:24  |   Tue 08 Jun 2021
Episode 116: Facebook F8 Event Recap

Episode 116: Facebook F8 Event Recap

This week on Floor 9, Adam and Scott recap the key takeaways from the 2021 Facebook F8 Refresh developer event. Listen to hear Facebook’s updates to business messaging tools, Spark AR platform, and m…

00:28:54  |   Fri 04 Jun 2021
Episode 115: Decoding Snapchat’s AR Platform Ambition

Episode 115: Decoding Snapchat’s AR Platform Ambition

Welcome to another Floor 9 episode. In this second episode of the week, Adam and Scott discuss the announcement from the annual Snap Partner Summit that took place on Thursday. Together, they break d…

00:32:13  |   Fri 21 May 2021
Episode 114: Google I/O Event Recap

Episode 114: Google I/O Event Recap

Google kicked off the 2021 tech conference season on Tuesday with its opening keynote for its annual Google I/O developer event. Over the course of two hours, Google focused entirely on its software …

00:53:30  |   Fri 21 May 2021
Disclaimer: The podcast and artwork embedded on this page are the property of Floor 9. This content is not affiliated with or endorsed by eachpod.com.