Floor 9

Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab.

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Innovation Marketing Technology Society & Culture

Update frequency: every 16 days
Average duration: 36 minutes
Episodes: 176
Years Active: 2017 - 2025

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Episode 16 - Recap of Facebook F8 / Microsoft Build / Google IO

Welcome to Floor 9! Developer conference season is in full swing and this week we dive into the three big tech conferences that took place in the past two weeks — Facebook F8, Microsoft Build, and Go…

00:52:37 | Thu 17 May 2018

Episode 15 - All Culture is Digital Culture ft. Wattpad

Welcome to Floor 9! This week’s episode takes an in-depth look at one of our 2018 Outlook themes: All Culture is Digital Culture. As our media and content become increasingly digitized, the separatio…

00:31:02 | Thu 03 May 2018

Episode 14 - The Battle For The Home

Welcome to Floor 9! This week we break down the status quo and shifting dynamics of the smart home market. 2018 is the year where we are finally seeing the smart home emerge from its infancy. Largely…

00:39:52 | Thu 12 Apr 2018

Episode 13 - The Sight and Sound of Search

Welcome to Floor 9! This week we have an in-depth conversation about how visual search and voice search are changing the way consumers are discovering products and information. Our friends and search…

00:38:44 | Thu 29 Mar 2018

Episode 12 - Meet Over Meat Live @ SXSW

Welcome to Floor 9! This week we are live from Austin, Texas at the South by Southwest festival (SXSW). Each year the Lab heads down to Austin to meet with emerging startups, experience brand activat…

00:28:55 | Fri 16 Mar 2018

Episode 11 - The Changing Movie-Going Experience

Welcome to Floor 9! This week’s episode is inspired by the runaway success of Black Panther. But big box office successes like Black Panther are becoming rare outside of superhero movies and establis…

00:32:58 | Wed 07 Mar 2018

Episode 10 - The Paper Towel Effect

Welcome to Floor 9! In this week’s episode we discuss the hidden threat that private label brands pose to traditional CPG brands as shopper behavior continues to shift . Born out of a spontaneous dis…

00:32:01 | Thu 15 Feb 2018

Episode 9 - Outlook 2018 Preview

Welcome to Floor 9! We are back in NYC and ready to release the IPG Media Lab’s Outlook for 2018. This is our yearly publication of all the ideas that excite us for 2018 and beyond. We looked at new …

00:27:24 | Thu 01 Feb 2018

Episode 8 - Live from CES 2018

Welcome to Floor 9! We are live from CES 2018 in lovely Las Vegas. Every year that IPG Media Lab ventures to CES to scout out new startups, technologies and trends for the year ahead. The entire team…

01:05:26 | Thu 18 Jan 2018

Episode 7 - Holiday Special! 2017 Reflections & Looking Ahead

Welcome to Floor 9! In this week’s episode, we look back on the past year, dissecting how the three trends we delineated in our 2017 Outlook at the beginning of the year are holding up while offering…

00:33:30 | Thu 14 Dec 2017

Episode 6 - What's Up With Retail

Welcome to Floor 9! This week is all about retail, retail, retail. We cut through the media headlines warning of a “retail apocalypse” and break down exactly what is happening to the retail industry.…

00:30:44 | Thu 30 Nov 2017

Episode 5 - Esports and Gaming feat Twitch

Welcome to Floor 9! This week we geek out about esports and gaming with our friends Taylor and Nate from Twitch. If you have ever wondered why someone would watch another person play a video game or …

00:47:24 | Fri 17 Nov 2017

Episode 4 - Conversational Interfaces

Welcome to Floor 9! This week we talk about Conversation Interfaces. Chatbots, Alexa, Google Home and Siri are at the forefront of this episode and who better to help us dissect this topic then our s…

00:23:21 | Wed 01 Nov 2017

Episode 3 - Camera As Input

Overview: Welcome to Floor 9! This week we dive into the trend Camera as Input. Building off last week's episode we discuss the importance of the smartphone’s camera. From AR and selfie culture to de…

00:29:56 | Thu 19 Oct 2017

Episode 2 - Advanced Interfaces

Welcome to Floor 9! This week we talk about one of our 2017 Outlook trends, Advanced Interfaces. These Advanced Interfaces offer new types of inputs and outputs, dramatically diversifying the user ex…

00:24:46 | Fri 06 Oct 2017

Episode 1: 2017 Apple iPhone Launch Event

Welcome to Floor9! This week we talk about all the new iPhones and everything else Apple announced at their 2017 iPhone Launch Event.