Floor 9

Welcome back to Floor 9. This week, we are delighted to chat with Damian Bradfield, President and CMO of WeTransfer, about how WeTransfer aligns their services with the creative community, how their …

In this episode recorded on Valentine’s Day, we talk about Spotify’s intensifying love affair with podcasts. Joined by Adam and Christina from the strategy team, we talked through what Spotify’s rece…

In this week’s special episode, we are proud to present a live recording of a Retail Innovation Week panel discussion that we recently put together in collaboration with PSFK. Our Strategist, Christi…

Welcome back to Floor 9! Once again, the Lab team is starting the new year strong to bring you our insider take on the 2019 CES. As the biggest consumer tech convention on earth, CES showcases the la…

As we wind down 2018 Scott, Adam and Christina reflect on the past year and discuss the predictions that were made in our 2018 Outlook.

What We Covered:

• Will world governments regulate any of the major…

This week, we had a tri-coastal conversation with special guest Tom Donaldson, VP Creative Play Lab at Lego Group, and Adam Simon, our head of strategy, about how technology is changing the future of…

This week, we sit down with two special guests — Nick Johnston, Editor-in-chief from Axios, and Joshua Lowcock, Chief Digital & Innovation Officer / Global Brand Safety Officer of UM Worldwide — to t…

Modern marketing has primarily been a game of influence via mass media channels. But thanks to the ongoing digital transformation, consumer attention is getting increasingly fragmented and spread acr…

Last Mile Delivery is a growing logistical challenge as consumers are demanding ever faster delivery of their food, packages and parcels. This week, Lab’s Partnerships Team is behind the mic again to…

Don’t listen to this episode when hungry, cause all we talked about is food! The food industry is going through an exciting phase of technological innovations, where incumbents and startups are racin…

This week we turn our gaze to the rise of the Super Bundles. As more and more content services become subscription-based and unbundle themselves from the existing cable bundle, we are seeing some ear…

Overview: September is here, new iPhones have arrived, and Floor 9 is officially 1 year old! There is no better way to celebrate than talking about Apple’s latest product announcements. On this episo…

This week, we had the pleasure of chatting with Tony Parisi, Global Head of VR/AR Brand Solutions at Unity Technologies, on what is going on right now in Virtual Reality (VR) and Augmented Reality (A…

In this episode of Floor 9, we had the pleasure of chatting with Jort Possel, Managing Director of Digital Marketing at management consulting firm Accenture, on the growing importance of brand trust …

Welcome to Floor 9! This week we take a look at the rapid development of autonomous vehicle technology, the major challenges it is facing, and its potential impact on consumer behavior. From how citi…

Welcome to Floor 9! This week, members of the partnerships team here at IPG Media Lab (Angel and Scott) host our first ever partnership-exclusive episode. Listeners get an inside look at the role tha…

Welcome to Floor 9! This week, we are honored to have Brian Hughes, the SVP of Audience Intelligence & Strategy at our sibling agency Magna, with us to discuss their latest Media Economy Report on th…

Welcome to Floor 9! Apple kicked off its annual Worldwide Developer Conference (WWDC) with their keynote address on Monday. This year, the iPhone maker is completely focused on software, introducing …

Overview:

Welcome Floor 9! This week we discuss the recent decision by the US Supreme Court to repeal the 1992 ban on sports betting. Our very own Ben Hone picks up the mic to discuss the potential im…