Floor 9

Welcome to the concluding episode of our trio of CES recap episodes. In this episode, Scott cedes the floor to three new Lab members and first-timers at CES — Ella Barnett (Senior Associate, Strategy…

Welcome back to Floor 9! We are kicking off 2020 with a trio of CES recap episodes, recorded live in Vegas on the last day of CES. In part 2, your host Scott interviews two dynamic duos of lab expert…

Welcome back to Floor 9! We are kicking off 2020 with a trio of CES recap episodes, recorded live in Vegas on the last day of CES. In part 1, you’ll hear from two CES veterans from the Lab strategy t…

It’s the end of the decade! Floor 9 hosts Scott and Adam sat down with Christina and Richard from the strategy team to review some of the hottest trends that happened over 2019 while prognosticating …

Welcome back to Floor 9. This week hosts Scott and Adam are joined by Ben and Ryan, two gaming experts on the Lab team, to talk all about the latest developments in the gaming space, as well as what …

Welcome back to Floor 9. This week, hosts Scott and Adam are joined by Chad Stoller, the Global Chief Innovation Officer at UM, to talk all about the intensifying streaming wars. Recorded on the day …

Welcome to our big Hawaii Five-O episode, where we take a deep dive into the future of social media and what they will mean for brands. Joined by Christina, co-hosts Scott and Adam discussed everythi…

Facebook’s recent Oculus announcements left us wondering, what is the social network company trying to get out VR. In this week's episode, Scott and Adam discuss the state of virtual reality technolo…

Following Amazon’s big announcements from its packed Echo event last week, we had the pleasure of chatting with Eric Turkington, vice president of strategic partnerships at Rain, a creative agency th…

Apple hosted its annual iPhone unveiling event on Tuesday and the Lab team assembled once again to talk about the highlights and key takeaways from this year’s keynote. While many may regard this yea…

In this episode, we sit down with Oscar Ortega, VP of Talent at the UM Studios team, and Adam Simon, executive director of strategy at the Lab, to discuss the status quo and the future of influencer …

In this episode, we sit down with Vicent and Michelle from the Magna Global team to talk about the latest in podcasting. Starting with the new podcasting report that Magna recently released, which fo…

In this episode, we start in the future with a short story about a world dominated by Facebook’s Libra after it took over as the global currency. Then we come back to the present where Scott chats wi…

In this week’s episode, Scott sits down with the Lab’s head of strategy, Adam Simon, to talk about everything noteworthy from Apple’s WWDC event last week. From new AR tools to new privacy features, …

In this week’s episode, we are joined by Kenton Langstroth from Intersection, a smart cities technology and out-of-home advertising company based in NYC. And Terri Rockovich, a direct-to-consumer mar…

At Google’s annual developer conference on Tuesday, CEO Sundar Pachi kicked off the opening keynote address with a new mission statement: “building a more helpful Google for everyone”. Throughout the…

Where is Facebook going, and what does that mean for brands that advertise on its platforms? This week, your host Scott sits down with Adam and Christina from the strategy team to discuss the latest …

Joined by special guest Lin Liu, Chief Strategy Officer of UM China, Scott and Richard have a fun chat about how the trends in our 2019 annual Outlook report are playing out in China, the similaritie…

In this week’s special episode, Scott sits down with Adam and Christina from our Strategy team to talk about the trends we laid out in our annual Outlook report this year. Starting with the overarchi…

It was “Show Time” indeed in sunny California at the March Apple event on Monday. Oprah, J.J. Abrams, a sleepy Chris Evans, and other A-list Hollywood talent were all in attendance to help roll out A…