Floor 9

This week on Floor 9, hosts Adam and Scott discuss the following news stories and what they mean for brand marketers: 

• Tesla removes Bitcoin payment option over energy use concerns [Electrek] 
• TikTok B…

Welcome back to Floor 9! This week, co-hosts Adam and Scott discuss the following news before unveiling a brand new segment that we are introducing — The Magna Minute. In collaboration with our sibli…

This week on Floor 9, co-hosts Scott and Adam discuss the latest news in media and innovation, including new social audio features from Facebook and Reddit to take on Clubhouse, Amazon’s latest roll-…

This week on Floor 9, we are joined by special guest Shawn Cheng to discuss the various ways that blockchain technologies will usher in Web3, a decentralized internet where users are also owners. Sha…

This week on Floor 9, we are joined by Alan Schaaf, CEO of Imgur, and Jake Tapleshay, Head of Creative from Imgur, all about the meme culture! From what makes for a good meme, to how brands can bette…

We're big fans of NFTs and digital collectibles, so imagine our excitement to have Caty Tedman, the Head of Partnerships at Dapper Labs, the company behind NBA Top Shot, on Floor 9 this week! Joined …

Welcome back to Floor 9. This week, co-hosts Adam and Scott have a riveting discussion on a wide range of news topics, including the latest development in theatrical windowing as Disney and Warner Br…

This week on Floor 9, we are talking business. The business of newsletters, that is. Joined by Jason Schulweis and Jacob Donnelly from one of our favorite newsletters Morning Brew, we talked about ho…

This week, we welcome back Chelsea Freitas to take a deep dive into the recent boom in resale platforms and the crafty communities they foster. From the benefits of re-commerce and circular economy t…

This week on Floor 9, we’re joined by Joshua Lowcock, Chief Digital Officer of UM and one of our favorite Australians, to discuss what happened in Australia over the last few weeks regarding the News…

This week on Floor 9, we’re back to basics with a news-only episode — simply because we have a lot to say about the latest news from Facebook and Spotify. 

First, following up our discussion last week…

This week, we welcome back to Floor 9 Amie Owen, Head of Shopper Media at UM, to discuss how shopper marketing is evolving in response to the pandemic and the new opportunities that brands can levera…

In this episode, co-hosts Adam and Scott face off in a friendly competition where they each take turns to give a 101 introduction to some of the most asked-about innovation territories in under 30 se…

To celebrate making it into the three-digit club, the floor 9 crew is taking it to the club! Just kidding; but we did dive into Clubhouse, the hottest social app de jour, in this milestone episode. J…

This week on Floor 9, co-hosts Adam and Scott are back to discuss the remaining two trends from the Outlook 2021 reports: the Splinternet, and the reinvention of social context online. Of course, we …

This week on Floor 9, co-hosts Adam and Scott discuss the latest trend report from the Lab — Outlook 2021, which details the key trends emerging at the intersection of technology, media, and culture.…

This week we’re proud to present the best moments from our extensive CES 2021 programs. Listen now to hear the highlights from the opening remark by Chad Stoller, UM’s Global Chief Innovation Officer…

Welcome back to Floor 9. We are gearing up for the first all-virtual CES, which kicks off next Monday, and we couldn’t be more excited to share what we will see from this biggest tech industry confab…

We’ve got a full house on Floor 9 this week! Get yourself a warm drink and cozy up to join our holiday party where we play a fun game called “Trends Yule Love.”

Here’s how it works: Each of the Lab te…

For the last regular episode of 2020, we welcome back an old friend of the Lab, Brent Bushnell, CEO of LA-based micro-amusement park Two Bit Circus. Together with co-hosts Adam and Scott, we talked a…