Dig In
Welcome to Dig In, the podcast brought to you by the minds at Dig Insights. We're interviewing some of the most inspiring brand professionals in marketing, innovation, and insights to discover the story behind the story of their most exciting innovations.
- Update frequency
- every 8 days
- Average duration
- 27 minutes
- Episodes
- 144
- Years Active
- 2021 - 2025
24. Founder's Spotlight: Marnie @ Thigh Society
Thigh Society's founder Marnie Rabinovitch Consky is sort of obsessed with thighs. And over the last decade or so, she's made it her mission to perfect a breathable, comfortable, anti-chafing shorts …
23. Risa @ Tyson Foods on Why Researchers Should Be Strategists
Risa Duesing is the VP of Consumer Insights, Analytics, and Sensory at Tyson Foods. Tune in to learn:
- why getting an MBA helped her be a better research
- the ways in which Risa fosters creative and stra…
22. Founder's Spotlight: John @ Civil Pours
John, Co-Founder of Civil Pours, is back again to update us on his entrepreneurial journey.
Tune in to learn:
- how he's leveraging Upsiide to build a strong business case for distributors
- how they'…
21. Clodagh @ Coca-Cola on Creativity in Innovation Research
Clodagh Forde, Senior Manager of Human Insights at Coca-Cola was a delight to have on the podcast. Meagan chats to Clodagh about:
- How she ended up in research, and then innovation, and then research a…
20. Mike @ InsightPlatforms on Industry News & Acquisitions
Mike Stevens joins our CEO Paul to chat about the trends their seeing across the research, analytics, and data industries (or is it 'industry'?). They'll discuss key acquisitions and what they signal…
19. Walid @ Coca-Cola on Prioritizing Human Understanding for 2022
In today's episode you'll learn:
- How Walid is planning for success in 2022
- The importance of integrating observational data into research strategy
- Why Coca-Cola rebranded their research function to 'hum…
18. Ron Tite @ Church+State on Building a Better Creative Agency
In this week's episode, you'll learn:
- why Ron believes brands need to operate like media properties
- the challenge of futureproofing the name of your agency
- when it makes sense to fire a client, and how …
17. Founder's Spotlight: Joe @ Data Gives Back
16. Liza @ Retail Strategy Group on Authentic, Sustainable Supply Chain
15. Tom Johnson @ Dynata on How to Collect High Quality First Party Data
14. Ed @ Olipop on Using Data to Pioneer the Functional Pop Category
This week we're joined by Ed, Category & Business Insights Manager @ Olipop, about what it's like to work at a fast-growing brand that's pioneering a brand new category. We discuss how Olipop is appr…
13. Hilton @ Kognitiv on How to Manage Culture Through Crisis
A truly relevant throwback from 2020. Hilton Barbour, Vice President of Marketing @ Kognitiv, chats to Ian about how to keep employees happy and motivated during a time of crisis. They touch on what …
12. Justin @ Aurora Cannabis on How to Approach Research in a Fast-Changing Category
In this week's episode of Dig In, we go deep with Justin Pray, Senior Consumer Insights Manager @ Aurora Cannabis.
Justin chats all things cannabis, walking us through his approach to consumer insigh…
11. John + Nick @ Civil Pours on How to Create a RTD Cocktail Category
In this week's episode of Dig In, John Williamson and Nick Kennedy talk to Ian about how they're taking the concept behind iconic cocktail bar Civil Liberties and creating a brand new ready-to-drink …
10. Rachel @ Inkblot on the Mental Health Pandemic
In this week's Episode of Dig In, Upsiide's President Ian Ash chats with Inkblot's VP of Clinical Services Rachel Toledano about how the pandemic has impacted Canadians' mental health. They touch on …
9. Sima Vasa + Lexia Schwartz on Market Dynamics in the Insights & Analytics Industry
Dig's CEO Paul chats to Sima, Founder of Infinity Squared Ventures and Lexia, Director at Cannacord Genuity. Both Sima and Lexia are insanely knowledgeable about product and investment trends in the …
8. Will @ Focus Lab on How to Build a Consistent, Human Brand
Dig's Marketing Director Meagan is joined by Focus Lab's Chief Growth Officer & Partner Will Straughn to talk all things building a brand that lasts.
They discuss why the best brands are consistent, w…
7. Mike @ Insight Platforms on Restech Trends & Acquisition Predictions
In our first monthly industry news episode, Dig Insights' CEO Paul Gaudette is joined by Mike Stevens, Founder of What Next Strategy & Planning and Editor of Insight Platforms. They talk through majo…
6. Zoltan Lorantffy on How to Create an Effective WFH Model
In this episode, Ian interviews Zoltan Lorantffy, Chief Marketing Officer at TalentWorldGroup, a native cloud, tech enabled organization with a 100% work from home (WFH) culture.
Some of the things we…
5. Elizabeth @ EHC Solutions on Addressing Racism in a Business Environment
Ian is joined by Elizabeth Charles, an educator, writer and founder of EHC solutions, an organization focused on building inclusive leadership through innovation, transformation and education. In thi…