Dig In
Welcome to Dig In, the podcast brought to you by the minds at Dig Insights. We're interviewing some of the most inspiring brand professionals in marketing, innovation, and insights to discover the story behind the story of their most exciting innovations.
- Update frequency
- every 8 days
- Average duration
- 27 minutes
- Episodes
- 144
- Years Active
- 2021 - 2025
104. How to revolutionize innovation with predictive analytics
On this week’s episode, host Jess Gaedeke is joined by Rob Wengel, President and CCO of Woxi to discuss how Woxi has revolutionized the innovation process, the journey to founding Woxi, and valuable …
103. How to really hear consumers in 2024
It’s our season 2 finale and we’ve got a special episode of Dig In. Join our very own Frank Serpico and Patricia King in their conversation with Risa Duesing, VP, Global Head of Consumer Insights at…
102. How Chobani redefined branding with augmented reality (AR)
On this week’s episode, Jess chats with David Isaac, VP of creative production at Chobani. They dive into the innovation around the Chobani Flip Halloween season packs, how they used AR to stand out …
101. How Johnsonville’s marketing strategy lead from sausages to social change
On this week’s episode of the podcast, host Jess Gaedeke is speaking with Karen Kraft, Associate Director of Consumer Insights & Analytics at Johnsonville. They discuss Johnsonville’s new Keep It Jui…
100. How Popeyes scored a touchdown with their insights based marketing
This week host Jess Gaedeke has an amazing conversation with Jordan Cusner, Head of Guest Insights at Popeyes Louisiana Kitchen. They dive into the creation process behind their Super Bowl ad starrin…
99. How Google Pay has emerged as a revolutionary innovation
This week host Jess Gaedeke unravels to innovation, insights, and execution of Google Pay with Rushit Mashru, Senior Director - Product Marketing, AI Safety, Cybersecurity and Data Privacy at Google.
98. Navigating career transitions in market research
This week host Jess Gaedeke sits down with Elizabeth Nowicki, former Dig employee and currently Senior Manager of Customer Insights at Home Depot. They chat about through navigating career transition…
97. How Hyatt Hotels is creating a cultural movement
This week, host Jess Gaedeke is joined by to Patrick Douville, Senior Global Manager of Lifestyle & Luxury, at Hyatt Hotels Corporation. Dig into the world of hospitality innovation as they explore t…
96. How Pabst is resurrecting their hard soda and creating their most durable innovation yet
This week host Jess Gaedeke is speaking to Lucienne Castillo, Senior Director of Consumer Insights and Strategy at Pabst Brewing Company. Blending nostalgia with cutting edge concepts, Pabst is bring…
95. How to transform customer experience and lead your team to success
In this episode, host Jess Gaedeke uncovers Betsey Chungs's unique journey from CFO to CMO and her insights gained from diverse experiences at top organizations like TD Bank, American Express, and BM…
94. How to refresh a brand (successfully) with Swanson Health
On today’s episode, host Jess Gaedeke digs deep into the rebrand of Swanson Health with their Senior Vice President of Marketing, Erin Del Ponte. When does a brand know it’s time for a rebrand? What …
93. Transforming insights to action with Visa
On this week’s episode of the podcast, Jess sits down with Michael Nevski, Director of Global Insights at Visa. Learn all about Michael’s background in marketing, client insights, and product managem…
92. Brewing innovation with Folgers 1850
In today’s episode, host Jess Gaedeke speaks with Jill Boyce, a seasoned insights expert and former Head of Insights at Campbell’s and J.M. Smucker. Jill takes us through the journey from start to fi…
91. How STōK cold brew is sky rocketing through earned media with Wrexham AFC
What does Wrexham AFC (British Football Team) and Ryan Reynolds have to do with STōK Cold Brew? On today's episode of the podcast, our host Jess is joined by Brittney Polka, Vice President of Beverag…
90. How Kraft Heinz reinvents brands in a Gen-Z world
On today's podcast episode, host Jess Gaedeke has an incredibly insightful conversation with Danielle Coopersmith, Associate Director, Developing and Established Brands (AKA Taste Elevation) at The K…
89. How Kenvue successfully launched a new brand in Canada
How does one launch a brand in a new country? How does one build relevance in a new market? What are the potential roadblocks?
In today's episode of Dig In, Jess Gaedeke dives into these questions thr…
88. The importance of human behavior in market research
On today's episode host Jess Gaedeke speaks with Barry Jennings, Director of Cloud + Commercial Business Planning Insights at Microsoft. Tune in to learn Barry's insights into the evolution of market…
87. Unlocking the power of influence
Join our host, Jess, as she engages in a captivating conversation with Sudha Ranganathan, the Director of Product and Field Marketing at LinkedIn. In today's episode, they explore the dynamic areas o…
86. Pizza Hut's recipe for innovation
On this week's episode, host Jess Gaedeke speaks with Ana Maria Figueres, Chief Food Innovation and Quality Officer of Pizza Hut International. With over 50 new culinary creations every year, they co…
85. How Clorox mastered synthesizing real-life and product innovation
Join Jess Gaedeke, Chief Revenue Officer (CRO) at Dig Insights, as she takes over her new role as host of Dig. In this episode, Jess engages in a captivating conversation with Oksana Sobol, the Sr. D…