Dig In

"So how do you build a B2B podcast?"

When we embarked on this podcasting adventure over two years ago and launched Dig In, our aim was clear: to get the inside scoop from some of the biggest marketing…

"How can you navigate the fine line between disruption and destruction?"

Paul Gaudette, CEO and co-founder of Dig Insights, engages in a captivating conversation with Melinda Lehman, founder of the st…

Why did Dig Insights, a consumer insights agency, hire a Chief Revenue Officer to fuel their growth? 

We spoke to CEO Paul Gaudette and new CRO Jess Gaedeke to ask that very question. Listen in to lea…

What can brands do to navigate consumer distraction?

Taking a different path on this week’s #DigIn episode, we’re bringing you all of the insights from our Second Screen Culture study. @Gillian Geddie…

“Do you feel like we have gotten to a place where the Chatbot can ask questions in the right way in the right context?” The answer is yes.

In this week’s episode, Meagan hosts a panel with Mike Steven…

“Why is there a desire to reframe business growth?”

This week Nick Graham, Global Head of Insight of Mondelez, joins guest host Michael Edwards, Co-Founder and Chief Growth Officer of Dig Insights, to…

"In an increasingly crowded space, how do you build successful D2C brand?"

In this weeks episode of Dig In Meagan is joined by Kyle Widrick, CEO, Win Brands Group to talk all things D2C, brand buildin…

"How can we reinvent old school PR so that it is both fun and effective?"

Amanda Alvaro, President and Co-Founder of Pomp & Circumstance, joins guest host Paul Gaudette, CEO of Dig Insights, to bust s…

"How can you build customer loyalty?"

Lia Grimberg, Principal and Consultant at Radicle Loyalty and Marcie Connan, EVP at Dig Insights, join Meagan this week to talk about Canadian Tire paper money, t…

"How can you predict what the next hot topic will be with the data that is available to you today?"

Joanna Lepore, Global Foresight Director at McDonald's and host of Looking Outside joins us this wee…

"How do you make a global brand work in hyper localized markets?"

Sarah Soteroff, Sr PR Manager (US & Canada) at Too Good To Go joins us this week to talk about the food waste revolution, hyper local…

“How do I make sure that the insights I need are what I end up with at the end of a project?” 

We’ve been getting this question since the business started, so we turned to our founders for answers. 

In…

To understand what our latest Dig In guest does, you just need to read her LinkedIn description: “I am obsessed with what's in your trolley and why!”. 

Ella Jackson is a category insight expert. After…

This week, we had the pleasure of chatting with Febronia Ruocco about what it means to be an effective and empathetic leader in insights.

Febronia has spent 20 years working in insights at and for so…

#ResTech continues to create new opportunities for market researchers. But, it’s way more useful if it's paired with human expertise and guidance.

Patrick Lambert knows this all too well. As our VP o…

Gone are the days when researchers could compile all of their recommendations and findings into a single report and call that success. Expectations have changed, and understandably so - that’s what t…

All hands on deck! In this week’s episode of Dig In, we’re chatting to a seasoned researcher that recently went in-house. We’ll be talking all things ‘how to’ when it comes to making that transition.…

This week’s Dig In guest is the self-proclaimed “first member of the Dig Insights fan club”. Perhaps more importantly (at least for Dig In listeners!), she’s a veteran in the insights and CPG space w…

The Dig In episodes with Paul, Dom, Michael, and Ian are the ones everyone seems to like best. So we’ll be bringing them onto the podcast each month to chat about where our industry is going and how …

It makes sense that part of what Sarah Robb loves about brand strategy is the research that underpins it; she’s a real research geek at heart (which we appreciate, of course!). And in this week’s epi…