Dig In

Sylvie Pelletier is a Leadership development consultant and coach. She’s had brand, marketing, and strategy roles at CIBC, Educators Financial Group, and Food Banks Canada. Through these experiences,…

Erin Cohen, Director, Consumer Insights at Tim Hortons, has spent her entire career in insights. She has a wealth of experience in quick service restaurants and spent a bit of time expanding her expe…

“How do you get to your ideas? How do you know what matters? How do you know what inspires your consumer?”

Asking those questions highlights how this week’s guest is a natural big-picture thinker. Dou…

With inflation hitting a 30-40 year high, consumers, brands, and everyone in between wonder how it impacts our daily lives. Marcie Connan, Executive Vice President at Dig Insights, fueled by an insat…

“Perfection shouldn’t be the enemy of progress.”

At least, that’s the mantra this week’s guest lives by. Marat Fleytlikh, Associate Director, Consumer Insights at The Kraft Heinz Company, is an indust…

A little detour this week as Dig Insights’ founders Paul Gaudette (CEO, Dig Insights), Michael Edwards (Chief Growth Officer), Ian Ash (President, Upsiide), and Dominic Atkinson (President, Dig Insig…

Let’s make some noise for our newest guest of this week’s episode of Dig In. Richard Ng is probably one of the smartest guys we know, who also happens to be an expert in marketing, PR and market rese…

We’ve brought Ed, Category & Business Insights Manager @ Olipop, back on the pod this week. Last time we covered hot topics for a growing CPG business like flavor innovation, gathering insights, and …

Tune it to learn:
- What it was like to join Wealthsimple, and how that’s changed in the last 8 months
- The key challenges and opportunities that Paul is wrestling with in Wealthsimple’s category
- How…

Will works in conversion rate optimization (CRO) for some well-known DTC brands, and having him on the podcast this week was fascinating. If you’ve ever wondered how you can optimize your website to …

This week, Meagan got chatting to Ruth Fittock, the Marketing Director at Simply Roasted Crisps. Ruth joined Simply Roasted after a decade in crisps/chips marketing at the likes of Pop Chips...so she…

In his role as Head of Canada Research at Cushman & Wakefield, Adam Jacobs explores trends in commercial real estate by leveraging research. That is to say that he knows * a lot * about the economy a…

Adam Faulkner is a pretty interesting guy; whether it’s his background as a creative at agencies, his biketrip from London to Tokyo, or the seemingly endless catalogue of music references he can spea…

Hilton Barbour, seasoned marketer and perhaps the most eloquent guy we’ve ever spoken to, is back for our first episode of Dig In in 2022. This 30-minute episode is a transparent and honest look at w…

Ajit Ghuman is the author of bestselling book, Price to Scale, and currently leads Product Marketing at Narvar. We brought him on to pick his brain on how technology companies should approach buildin…

We chatted to Sam this week about his current business and his experience as an entrepreneur. Tune in to learn:

• how goodmorning.com is fixing the "suboptimal" experience of mattress shopping
• how Sam's …

We invited one of our briliant clients Eric Chue, Director of Research & Industry Insights at Interac, onto the podcast this week to learn about it all. We chat changes in shopper behaviour, how to m…

This episode of Dig In is a beauty. Anie Rouleau's founder's story is particularly compelling because she knew what her mission was before she knew how she'd make it happen. Fast forward 10 years and…

In this week's Founder's Spotlight, Ian sat down with Mark Baltazar, the Co-Founder of Peak MultiFamily Investments. Mark has had an interesting career, spending the last couple decades as a brand re…

Adam is a President and CEO, board member, best-selling author, and Forbes Business Council member. Through his experience executing a buy-and-build strategy, he has bought and sold more than 100 com…