Dig In

Qual research has, in years gone by, been viewed as sort of challenging to quantify. But today’s Dig In guest is chipping away at this type of historical stigma. Jared A. Feldman is the CEO & Founder…

“If you want to persuade people to change behavior, it’s better to use laughter, not lecture.”

Kevin Lynch spent most of his career on the agency side. Now, he’s a Creative Director at one of the mos…

"AI is an assistant. It's the human creativity that makes AI valuable."

Kathy Cheng, founder and CEO of Nexxt Intelligence, started her career as an interpreter for qualitative research before becomin…

Today’s episode is a masterclass on building your brand strategy. Susan Gillmeister, SVP of Planning at Havas, has spent her entire life, in some shape or form, in advertising. Driven by storytelling…

"How do we keep empathy? And how do we keep empathy and move with technology and with our consumers? How do we do that in a world where our clients get the answers they want, and it’s still a custome…

It’s been a wild few weeks for cryptocurrencies (and really the full year). With the FTX scandal and a prolonged bear market, some people wonder if this marks the beginning of the end for crypto.

Wel…

This week’s guest fell in love with marketing mix modelling.

Why? Because it infused math and data science, ads, and creative evaluation into one solution to help organizations understand their market…

Back at the beginning of September, we announced that Beringer Capital acquired a majority stake in Dig Insights. The news left some people wondering what it means for Dig, why private equity (or eve…

“I don’t need a thermometer. I need a thermostat. Thermometers just measure the heat. Thermostats change it.”

It’s super exciting to have Stix (a.k.a. Stephen Nilsen) as our guest this week. He’s had …

Innovation can be challenging. The task of creating something new or different is overwhelming when you have all the options in the world. Often, people throw many things at the wall and see what sti…

This week we’re digging into Artificial Intelligence (AI). And what better person to talk to about this topic than Joel Anderson, our EVP and a true AI expert?

As a leader of our Advanced Analytics de…

“Remember, our respondents are human.”

Anne Brown founded Gazelle Global in the early 90s, focusing on research operations. Today she leads an entirely remote-first team, all based in the US, to help…

Do you know how to choose the right research providers?

In a market research landscape filled with mixed offerings, choosing the best options for your needs can be difficult. Do you choose a technolog…

“Don't think way too big. Just start small.”

This week’s guest started her career as a nurse before transitioning to full-time entrepreneur. Alice Benedetto is the founder of Raw Rev, a plant-based pr…

This week's guest is an astute observer of life and a master storyteller who brings empathy and compassion to the human experience. Rob Volpe is CEO of Ignite 360, an empathy activist, and author of …

Wild Orchard is a regenerative tea company focused on elevating flavor, bettering your health, and doing something to improve the climate. Since establishing the Wild Orchard brand in 2019, Wild Orch…

“Business can be a force of positive change.”

Today’s guest, Cattie Khoury, is the founder of Toodaloo, an adaptogenic trail mix focused on healing the body and planet with every bite. In this episod…

In his 15 years of work experience, Fernando Arendar has put his hands on almost every category there is. But throughout his time working with brands Unilever, Pepsi and Clorox, he’s carried a strong…

What happens when you combine an entrepreneurial spirit with nostalgia, accounting, community building, cryptocurrency/NFTs, plant-based diets, and a self-proclaimed naiveté and curiosity?

Hank Hummii…

Today’s guest, Lisa Virgini, has more than 15 years of experience in consumer insights, strategy, and senior brand marketing at places like Coca-Cola, Ipsos, and Mondelēz. And soon, she is stepping o…