Dig In
Welcome to Dig In, the podcast brought to you by the minds at Dig Insights. We're interviewing some of the most inspiring brand professionals in marketing, innovation, and insights to discover the story behind the story of their most exciting innovations.
- Update frequency
- every 8 days
- Average duration
- 27 minutes
- Episodes
- 144
- Years Active
- 2021 - 2025
114. Dig (In)spiration: Why failure is the ultimate teacher in innovation
In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Paul de Larzac, President of Nestlé Ice Cream Canada, about the realities of product innovation—why failure is on…
114. How Nestlé’s ambitious launch led to lessons in failure, innovation, and growth
On this week’s episode, host Jess Gaedeke is joined by Paul de Larzac, President, Ice Cream at Nestlé, to discuss the power of risk-taking in innovation and leadership. They explore the lessons learn…
113. Dig (In)spiration: The essential skills every insights pro needs
In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Elizabeth Oates, former VP of Consumer Insights & Guest Services at Ulta Beauty and author of More Than Just Inte…
113. How insights leaders can turn research into real business action (straight from a pro)
On this week’s episode, host Jess Gaedeke is joined by Elizabeth Oates, former VP of Consumer Insights at Ulta Beauty and author of More Than Just Interesting: How to Build an Insights Function for I…
112. Dig (In)spiration: Why the best campaigns make us rethink what we know
In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Denise Siebert, Design Officer at 3M, on the cultural impact of the Like a Girl campaign—how it went beyond adver…
112. How this famous Super Bowl ad turned a phrase into a movement
On this week’s episode host Jess Gaedeke is joined by Denise Siebert, Design Officer at 3M, and a driving force behind the iconic “Like a Girl” campaign. They discuss how insights uncovered the confi…
111. Dig (In)spiration: The power of curiosity-driven leadership and brand innovation
In this week's Dig (In)spiration, Jess Gaedeke reflects on her conversation with Kajoli Tankha, Senior Director, Consumer and Brand Insights at Microsoft on how Kajoli’s deep-rooted curiosity drives …
111. How empathy and AI are redefining insights at Microsoft
In this week’s episode Jess is joined by Kajoli Tankha, Senior Director of Consumer Marketing Insights at Microsoft and they discuss how storytelling can unlock deeper consumer connections, why balan…
110. Dig (In)spiration: Gen AI and the new era of hyper-personalized marketing
On this week’s Dig Inspiration, Jess Gaedeke reflects on her conversation with Anish Raul, Senior Marketing Lead at Sling TV, on Anish’s initiative to use AI creatively to innovate in marketing, how …
110. How Gen AI is creating a new future of marketing at Dish Network (and beyond)
On this week’s episode host Jess Gaedeke is speaking with Anish Raul, Senior Marketing Lead at Sling TV, a part of Dish Network on how Sling TV his revolutionizing their digital marketing with Gen AI…
109. Dig (In)spiration: The "sexy memo" and other insights leadership lessons
On this week’s Dig Inspiration, host Jess Gaedeke reflects on her conversation with Nikkia Reveillac, former insights leader at Netflix, Twitter, and Colgate Palmolive, on how Nikkia’s “hunch” about …
109. How Netflix redefined brand to stay competitive
On this week's episode host Jess Gaedeke is speaking to Nikkia Reveillac, former insights leader at Netflix, Twitter, Colgate Palmolive, keynote speaker, and podcast host. They discuss how she spearh…
108. Dig (In)spiration: How to master your messaging for impact
In this week's Dig Inspiration, Jess reflects on her conversation with Christina Le, about the authentic power of influencers (think Gordon Ramsay and Hex Clad), the importance of mastering your mess…
108. How social media is more than just a tool for brand-building
In this week's episode host Jess Gaedeke speaks with Christina Le, Head of Marketing, at Plot, the super cool new software company solely for social media managers. They discuss the value of social m…
107. Dig (In)spiration: How accessibility is driving change in the market research industry
In this week’s episode of Dig (In)spiration, Jess reflects on her conversation with Claire Ferrari of Verizon to explore the industry’s journey toward more inclusive and accessible research practices…
107. How Verizon is raising the bar on accessibility in research
In this week’s episode, host Jess Gaedeke is joined by Claire Ferrari, Principal Accessible UX Researcher at Verizon, where they discuss the importance of accessible UX in modern design, the formatio…
106. Dig (In)spiration: Innovation strategies from the Gen-Z whisperer
In this week's mini-episode, Jess is reflecting on her conversation with Danielle Coopersmith aka. the Gen-Z Whisperer (or officially the Associate Director of Taste Elevation Porfolio's at The Kraft…
106. How Kraft Heinz reinvents brands in a Gen-Z world pt. 2
On this week’s episode, host Jess Gaedeke is joined once again by Danielle Coopersmith, Associate Director, Taste Elevation Portfolio Brands at The Kraft Heinz Company to discuss how brands can stay …
105. Dig (In)spiration: A deep dive into snacking innovation
On our first episode of Dig In(spiration), we're expanding on last weeks episode with Katie Marston, CMO of Once Upon a Farm. Jess discusses what it really means to create effective innovation in the…
105. How Once Upon a Farm innovated the future of kids’ snacking
Find a way or make one. That’s the motto of today’s guest Katie Marston, CMO of Once Upon a Farm, the baby and kids snacking company. In today’s conversation with host Jess Gaedeke, they discuss the …