Category Visionaries
Welcome to Category Visionaries — the show dedicated to uncovering the go-to-market journeys behind the world’s most exciting B2B tech startups. In each episode, we sit down with a visionary founder who’s not just building a company, but creating or redefining a category. We’ll explore how they identified their market opportunity, crafted their early GTM strategy, scaled traction, and navigated the challenges of building something truly new. If you’re a builder, marketer, or founder, this show is your backstage pass to the GTM blueprints powering category-defining companies.
Brought to you by:
www.FrontLines.io/FounderLedGrowth — Founder-led Growth as a Service. Launch your own podcast that drives thought leadership, demand, and most importantly, revenue.
Don’t Miss: New Podcast Series — How I Hire
Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.
Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM
- Update frequency
- every 2 days
- Average duration
- 26 minutes
- Episodes
- 759
- Years Active
- 2022 - 2025
Anthony Mironov, CEO and Co-Founder of Wingspan: $30 Million Raised to Power the Contractor Experience of the Future
Welcome to another episode of Category Visionaries — the show that explores GTM stories from the tech's most innovative B2B founders. In today's episode, we're speaking with Anthony Mironov, CEO and …
Ned Hill, CEO and Founder of Position Imaging: $75 Million Raised for Revolutionary Package Management and Asset Tracking
Ben Kliger, CEO and Co-Founder of Zenity: $21.5 Million Raised to Build the Future of Security and Governance for AI, Low-Code, and No-Code Development
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Ben Kliger, CEO and Co-Founde…
Hanns Aderhold, Founder and CEO of Cobrainer: $21 Million Raised to Build the Future of Skills Data Platforms
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Hanns Aderhold, Founder and C…
Amy Brown, CEO and Founder of Authenticx: $28 Million Raised to Build the Future of Listening AI
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Amy Brown, CEO and Founder of…
Mike Pappas, CEO and Co-Founder of Modulate: $36 Million Raised to Power the Future of Voice Safety
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Mike Pappas, CEO and Co-Found…
Dirk Doebler, Founder and CEO of Parento: $4.5 Million Raised to Build the Future of Paid Parental Leave
Welcome to another episode of Category Visionaries — the show that explores GTM stories from the tech's most innovative B2B founders. In today's episode, we're speaking with Dirk Doebler, Founder and…
Allison Wolff, CEO at Vibrant Planet: $34 Million Raised to Build the Future of Land Management Restoration
Welcome to another episode of Category Visionaries — the show that explores GTM stories from the tech's most innovative B2B founders. In today's episode, we're speaking with Allison Wolff, CEO at Vib…
Kevin Hart, Founder and CEO of Green Check Verified: $16 Million Raised to Power the Future of the Cannabis Business
Welcome to another episode of Category Visionaries — the show that explores GTM stories from the tech's most innovative B2B founders. In today's episode, we're speaking with Kevin Hart, CEO and Found…
Bob van Luijt, CEO and Co-Founder of Weaviate: Over $67 Million Raised to Power the Future of Vector Databases
Welcome to another episode of Category Visionaries — the show that explores GTM stories from the tech's most innovative B2B founders. In today's episode, we're speaking with Bob van Luijt, CEO and Co…
Anand Kulkarni, CEO of Crowdbotics: $58 Million Raised to Power the Future of Rapid Application Development
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Anand Kulkarni, CEO of Crowdb…
Leif Magnuson, Co-Founder and CEO of TipHaus: $8 Million Raised to Create the Future of Gratuity Management
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Leif Magnuson, CEO & Co-Found…
Marc Bernstein, CEO and Founder of Balto: $52 Million Raised to Power the Future of Contact Centers
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Marc Bernstein, CEO & Founder…
Austin McChord, CEO of Casana: Over $46 Million Raised to Create the Future of In-Home Health Monitoring
Welcome to another episode of Category Visionaries — the show that explores GTM stories from the tech's most innovative B2B founders. In today's episode, we're speaking with Austin McChord, CEO of Ca…
Ian Coe, CEO & Co-Founder of Tonic: $45 Million Raised to Build the Future of Synthetic Data
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Ian Coe, Co-CEO & Co-Founder …
Richard Potter, Co-Founder and CEO at Peak: $118 Million Raised to Power the Future of AI-Enabled Businesses
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Richard Potter, CEO and Co-Fo…
Sudhir Bhojwani, Co-Founder and CEO of ORO Labs: $59 Million Raised to Power the Future of Procurement
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Sudhir Bhojwani, CEO and Co-F…
Gabe Sibley, Founder and CEO of Verdant Robotics: $48 Million Raised to Build the Future of Autonomous Agriculture
In today's episode of Category Visionaries, we speak with Gabe Sibley, CEO and Founder of Verdant Robotics, an autonomous agriculture company that's raised $48 Million in funding.
Topics Discussed:
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Laura Kornhauser, Co-Founder and CEO at Stratyfy: $10 Million Raised to Power the Future of Financial Inclusion
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Laura Kornhauser, CEO and Co-…
Johannes Peeters, Co-Founder & CEO of VoxelSensors: $7 Million Raised to Build the Future of Spatial Computing
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Johannes Peeters, CEO and Fou…