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Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit - Podcast

Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit

Welcome to Before Your Summit!


Do you want your virtual summit to actually convert? We're talking new leads, sales, and momentum...  


And it all starts Before Your Summit even begins.


Each week, Facebook Ads Strategist and teacherpreneur, Jenzaia DiMartile brings you short, tactical episodes that help you market your summit with smart ads and intentional strategy designed to grow your summit.


Each week, we'll explore topics on how to:

  • Build and scale paid ads that don’t waste your budget
  • Plan a high-converting funnel that makes you money before your summit even begins
  • Use affiliate marketing effectively, including speakers and sponsors
  • Grow your list, increase All-Access Pass sales, and build long-term visibility


So whether you're prepping for your very first summit or optimizing your fifth, Before Your Summit is designed to support you where you're at!


🎙️ New episodes drop every Saturday for my fave Saturday Strategy Sessions.

Let’s stop winging it and start marketing with purpose... Before Your Summit goes live.


Business Marketing How To Education
Update frequency
every 6 days
Average duration
21 minutes
Episodes
221
Years Active
2021 - 2025
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BONUS: Amplify With Paid Traffic (Live Stream Replay Day 3)

BONUS: Amplify With Paid Traffic (Live Stream Replay Day 3)

DAY 3: AMPLIFY YOUR LEAD GENERATION WITH PAID TRAFFIC

Today, we're talking growing your brand awareness and your email list with paid Facebook/Instagram ads.  This is a great way to save time and ener…

00:23:58  |   Thu 20 Apr 2023
BONUS: Organic Traffic & Collaborations (Live Stream Replay Day 2)

BONUS: Organic Traffic & Collaborations (Live Stream Replay Day 2)

DAY 2: ORGANIC TRAFFIC & COLLABORATIONS

Today, we're talking growing your brand awareness and visibility by building your audience organically and borrow someone else’s audience with collaborations.

No…

00:21:54  |   Tue 18 Apr 2023
BONUS: Reverse Engineer Your Success (Live Stream Replay Day 1)

BONUS: Reverse Engineer Your Success (Live Stream Replay Day 1)

DAY 1: REVERSE ENGINEER YOUR SUCCESS

Today, we're talking about how to create a seamless customer journey that takes people from never having heard of you to buyers in an easy-to-follow way.

No cookie …

00:21:39  |   Mon 17 Apr 2023
117 | The Balance of Nurturing and Selling - A Strategy Session with Tia Parnell

117 | The Balance of Nurturing and Selling - A Strategy Session with Tia Parnell

Today is a very special Strategy Session with Tia Parnell from Parfaitement Parnell.


From posting a few resources on Teachers Pay Teachers in 2019, to now running a successful business which provides …

00:33:07  |   Sat 15 Apr 2023
116 | The Two Types of Metrics to Track For Measuring Success: Leading & Lagging Metrics

116 | The Two Types of Metrics to Track For Measuring Success: Leading & Lagging Metrics

In this week’s Saturday Strategy Session we're talking about measuring little wins in marketing with leading metrics and lagging metrics. 

In this episode, we chat about what these metrics actually ar…

00:25:40  |   Sat 08 Apr 2023
115 | What To Do BEFORE Launching Your Course with Melanie Battistelli

115 | What To Do BEFORE Launching Your Course with Melanie Battistelli

This week I’m chatting with the inspirational Melanie Battistelli. 

Together, we discuss Melanie’s journey, as well as what started her along this path. We discuss the hardest part of setting up a cou…

00:44:56  |   Sat 01 Apr 2023
114 | Marketing Campaign Failure and What You Can Learn From It: Case Study

114 | Marketing Campaign Failure and What You Can Learn From It: Case Study

In this week's Saturday Strategy Session, we chat about failure in marketing, specifically failure with Facebook ads. 


In this episode, I share a case study about the (frustrating!) Facebook ad result…

00:18:39  |   Sat 25 Mar 2023
113 | Optimizing Your Sales Landing Page - BTS Strategy Session with Heather Cacioppo

113 | Optimizing Your Sales Landing Page - BTS Strategy Session with Heather Cacioppo

In this week’s Strategy Session, I chat with Heather Cacioppo of Full Sped Ahead. 


Together, we take a closer look into Heather’s landing and sales webpage for her mentorship program. After purchasing…

00:42:12  |   Sat 18 Mar 2023
112 | 12 Power Questions For Your Marketing Plan

112 | 12 Power Questions For Your Marketing Plan

In this week's Saturday Strategy Session, we chat about power questions for your marketing plan. I’m super excited for this one! This really is a phenomenal way to help you evaluate what’s working we…

00:23:57  |   Sat 11 Mar 2023
111 | Niche vs Expertise: How Does it Impact Your Marketing?

111 | Niche vs Expertise: How Does it Impact Your Marketing?

In this week's Saturday Strategy Session, we chat about niche and expertise; does your business need one, both or neither?


Tune in to learn how niching down and finding your expertise can impact your …

00:20:07  |   Sat 04 Mar 2023
110 | Marketing Mindset: 3 Tips to Help with Number Overwhelm

110 | Marketing Mindset: 3 Tips to Help with Number Overwhelm

In this week's Saturday Strategy Session, we chat about marketing mindset, and specifically, data overwhelm in your business. All of the numbers and data in your business can have your head spinning …

00:13:55  |   Sat 25 Feb 2023
109 | 3 Steps to Decluttering Your Business: BTS Pt. 3

109 | 3 Steps to Decluttering Your Business: BTS Pt. 3

In this week's Saturday Strategy Session, we chat about 3 steps to decluttering your business. One of the books I read recently was ‘Decluttering at the Speed of Life: Winning Your Never-Ending Battl…

00:20:51  |   Sat 18 Feb 2023
108 | The Five Love Languages of Marketing

108 | The Five Love Languages of Marketing

In this week's Saturday Strategy Session, we chat about the love languages of marketing and specifically, the ‘right’ way to market your business. Perfect timing with this episode going live the week…

00:24:27  |   Sat 11 Feb 2023
107 | Creating A Content Plan That Works - Live Coaching Session with Suzanne Aldrich

107 | Creating A Content Plan That Works - Live Coaching Session with Suzanne Aldrich

On this week’s Saturday Strategy Session, you'll hear an actual coaching session I had with Suzanne Aldrich from Playing Speech!

Suzanne is a licensed Pediatric Speech Language Pathologist and works f…

00:25:27  |   Sat 04 Feb 2023
106 | The 4 Elements of Holistic Marketing

106 | The 4 Elements of Holistic Marketing

In this week's Saturday Strategy Session, we chat about the 4 elements of holistic marketing. Your holistic marketing strategy should be like a braid, because all of the elements work together, layer…

00:24:46  |   Sat 28 Jan 2023
105 | Know, Like & Trust in Marketing with Ashley DiMercurio

105 | Know, Like & Trust in Marketing with Ashley DiMercurio

This week’s inspiring teacherpreneur journey is from Ashley DiMercurio of Your Reading Tutor!

Ashley is a certified Reading Interventionist, teacher and tutor mentor, podcaster, wife, and homeschoolin…

00:36:19  |   Sat 21 Jan 2023
104 | A Home Base for Your Marketing Plan

104 | A Home Base for Your Marketing Plan

In this week's Saturday Strategy Session, we chat about creating a home base for your marketing plan - Specifically, where you are sending people. I recommend that you have one solid home base to dir…

00:21:01  |   Sat 14 Jan 2023
103 | My Business Brand Values (Another Look BTS!)

103 | My Business Brand Values (Another Look BTS!)

Welcome to another look behind the scenes of my business evolution!

Back in episode 98, I mentioned that my business is shifting. While a little scary, I really wanted to be transparent and share tha…

00:24:41  |   Sat 17 Dec 2022
102 | 6 Reflection Questions for Your Business Perfect for End Of Year

102 | 6 Reflection Questions for Your Business Perfect for End Of Year

Let's chat about the 6 reflection questions you should be asking yourself at the end of the year.

Now I know the saying, "New Year, New Me" is super popular, but I honestly don't think you need a bra…

00:19:17  |   Sat 10 Dec 2022
101 | How Consistent Marketing Creates Success

101 | How Consistent Marketing Creates Success

Consistency beats motivation every single time. And to be honest, we have all been guilty of falling off the consistency wagon once or twice, and that is ok! As long as we have a plan on how we are g…

00:22:23  |   Sat 03 Dec 2022
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