Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit

Ready to hear about a MAJOR client win?! The typical click through rate is about 3%, which means that for every 100 people that see your facebook ad, about 3 people actually click the link to view yo…

Have you been thinking about growing your reach and expanding your audience? Join me this week as I sit down with Sara from Podcasting for Educators as we talk all about podcast guesting. She shares …

Want to learn my best tips for having a relaxing summer and moving forward in your business? In this episode, I share my top five tips for striking that balance between fun in the sun and hitting tho…

Join me this week for an amazing interview with business coach Melissa Lin! We talk all about scaling your business in a sustainable way  to increase your income, without increasing  your hours. We w…

Running ads is all about driving more leads, and ultimately money, to your offer. Increasing your return of ad spent (or ROAS) is the goal because we don't just want to throw money away. We want to g…

Let's chat about one of the biggest question in online marketing! Should you do a live or evergreen launch. I first want to break down what the key differences are between a live and an evergreen lau…

This week’s inspiring teacherpreneur journey is with Amy Roadman.  I loved chatting with her (again!) about the importance of the creative process and the values it can bring to your collaboration.

Am…

In this Saturday's Strategy Session, we are talking about the importance of staying consistent with your content pillars. It can be easy once you hit a certain amount of success to get shiny object s…

In this Saturday's Strategy Session, we are actually taking a break from marketing and Facebook ad strategy to share mindset shifts. Sometimes I go through patterns where I don't feel like I am enoug…

In this Saturday's Strategy Session,  I explore how to lean into the data from your ad campaign in order to scale big! First, I want to start off by saying that you cannot lean into your numbers if y…

In this Saturday's Strategy Session,  I explore the seven-phase life cycle of an ad, from birth to death.

In this episode, I talk about

• How where you are in the customer buying cycle depends on how you…

In this Saturday's strategy session, I am talking about the best ways to honour your client’s customer journey, and how it can empower them to make the right decision for their business.

In this episo…

In this Saturday's strategy session, I am talking about three traffic sources to leverage in your marketing. 

In this episode I talk about: 

• Discussing the benefits, and disadvantages of each traffic s…

This week’s inspiring teacherpreneur journey is with Grace Griffith.  I loved chatting with her about the importance of resiliency as a business owner and exactly how her journey has helped her grow …

In this Saturday's strategy session, I am talking about how marketing is not a dirty word but a tool to authentically sell. For a long time in the marketing world, marketing has been linked to slimy …

In this Saturday Strategy Session, I am sharing the 5 tips every teacherpreneurs needs to overcome the overwhelm when it comes to Facebook ads. 

In this episode I talk about: 

• Why it is important to ha…

In this Saturday strategy session, I am bringing you inside of our Facebook community. I recently went live inside the group and wanted to share these tips for all of you tuning into the podcast as w…

This week’s inspiring teacherpreneur journey is with Jenny Roth from Jenny Roth Copywriting.  I loved chatting with her about her business and how she went from stay at home mom of three to a magazin…

In this Saturday's Strategy Session,  I dig a little deeper into thinking about your customer journey. Basically, how your customer goes from learning about you to trusting you enough to buy that fir…

In this Saturday's Strategy Session,  I share some updated tips for how to create audiences for your Facebook ads. So much has changed in the last year and with any marketing plan, we need to keep ou…