Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit
Welcome to Before Your Summit!
Do you want your virtual summit to actually convert? We're talking new leads, sales, and momentum...
And it all starts Before Your Summit even begins.
Each week, Facebook Ads Strategist and teacherpreneur, Jenzaia DiMartile brings you short, tactical episodes that help you market your summit with smart ads and intentional strategy designed to grow your summit.
Each week, we'll explore topics on how to:
- Build and scale paid ads that don’t waste your budget
- Plan a high-converting funnel that makes you money before your summit even begins
- Use affiliate marketing effectively, including speakers and sponsors
- Grow your list, increase All-Access Pass sales, and build long-term visibility
So whether you're prepping for your very first summit or optimizing your fifth, Before Your Summit is designed to support you where you're at!
🎙️ New episodes drop every Saturday for my fave Saturday Strategy Sessions.
Let’s stop winging it and start marketing with purpose... Before Your Summit goes live.
- Update frequency
- every 6 days
- Average duration
- 21 minutes
- Episodes
- 221
- Years Active
- 2021 - 2025
Ep. 20 | Plan with Me 📝 Facebook Ads for Your Online Course Launch
In this week's Saturday Strategy Session, we chat about how to plan out your Facebook ads to amplify your upcoming course or membership launch.
If you're thinking about running ads for an upcoming lau…
EP. 19 | The 6 Facebook Ad Metrics to Track When Building an Email List
In this week's Saturday Strategy Session, we chat about the 6 key data points I track when I'm running a list-building campaign for a client.
- Ad Spend:
- Number of New Leads
- Cost/Lead
- Landing Page Conversi…
Ep 18 | Integrating Tech and Supporting Fellow Teachers with Alexandra Brady
This week’s inspiring teacherpreneur journey is with Alexandra from Tech About Math
Alexandra is a 4th-grade math teacher, dog momma, and tech lover! She helps upper elementary math teachers create pa…
Ep. 17 | Level Up ✨ Using Facebook Ads To Amplify Your Online Course Sales Funnel
In this week's Saturday Strategy Session, we chat about how you can amplify your sales funnel with Facebook ads.
Disclaimer: This episode is specifically for teacherpreneurs with courses, membership o…
Ep 16 | Plan with Me 📝 My Block Schedule Example for Teacherpreneurs
In this week's Saturday Strategy Session, we chat about how I plan my days in a way that is flexible and gives me the balance between motherhood and working mom that keeps me sane.
I use a modified b…
Ep. 15 | Facebook Ad Targeting Tips for Teacherpreneurs
In this week's Saturday Strategy Session 📝, we chat about Facebook audiences for teacher business owners.
We quickly cover how targeting with your audiences, images and on-point messaging is essential…
Ep. 14 | FAQs: Which TPT product should I promote with Facebook ads? How do I use TPT's data to improve my sales?
In this week’s Saturday Strategy Session, we chat about one of the questions I get asked most frequently: Which TPT product should I promote with Facebook ads?
We chat about the following three tips …
Ep. 13 | The Adventures of a Teaching Artist with Amy Roadman
This week's inspiring teacherpreneur journey is with Amy Roadman.
Amy is a visual arts teacher with 20+ years of experience teaching classes, workshops, camps, and private lessons to all ages. She cu…
Ep. 12 | Level Up ✨ Your Email Opt-in Strategy for Teacherpreneurs
In this week's Saturday Strategy Session, we chat about how to Level Up your Email Opt-In.
I share my five tips for levelling up your opt-in, so you know that you're making the most of that freebie yo…
Ep. 11 | Living your Best Life with Marissa Rehder
This week inspiring teacherpreneur journey is from Marissa Rehder of The Self-Care Haven.
Marissa Rehder is a former teacher who found a love for supporting other teachers throughout her own process o…
Ep. 10 | Plan with Me 📝 Setting Monthly Goals for Teacherpreneurs
In this week's Saturday Strategy Session, we chat about how I plan my monthly goals.
I take you through my four step process that ensures my Quarterly, Monthly & Weekly goals line up and help me to co…
Ep. 9 | Creative Inspiration with Jess Karr
This week inspiring teacherpreneur journey is with Jess Karr of Karr Art
Jess is a K-6 art teacher from Ohio with 12 years of experience in all grade levels (K-12). She has a passion for helping chil…
Ep. 8 | The FB Pixel Code and TeachersPayTeachers
In this week's Saturday Strategy Session, we chat about the Facebook Pixel and TPT.
This new TeachersPayTeachers feature is exciting, important and, quite possibly, a bit overwhelming. In this episo…
Ep. 7 | Empathy & Growth with Alexandra Baxter
This week's inspiring teacherpreneur journey is from Alexandra Baxter of The Terrific Teacherpreneur.
Alex is a full-time teacher author, who runs her store 'Terrific Teaching Tactics' on Teachers Pa…
Ep. 6 | The Importance of Numbers and Data in your Teacher Side Hustle
In this week's Saturday Strategy Session, we chat about how numbers and data in your teacher business can influence your business.
Girl, I don't want your eyes to glaze over when you look at data... …
A Mindset Shift from Side Hustle to Real Business with Laura Hackwell
This week inspiring teacherpreneur journey is from Laura Hackwell of Miss Lulu's Special Ed.
Laura is a special education teacher currently living in Utah with her husband and son. She helps special e…
The Phases of Business Growth for Teacherpreneurs
In this week's Saturday Strategy Session, we are chatting about the different phases of business and some of what you're focused on at each one. I also cover possible marketing strategies to use and…
My Teacherpreneur Journey Part 2: Beyond TPT
In this episode I will be diving into my more recent adventures in teacherpreneurship. In October 2020, I put my TeachersPayTeachers store on pause and began creating a course. A few months later,…
Ep. 2 | FAQ: "Am I ready?" (A Readiness Checklist for Facebook Ads)
In this Saturday strategy session, we’ll be answering one of the most common questions I get, "Am I ready to run Facebook ads?". We'll be going over the five questions I ask for deciding if Faceboo…
Ep. 1 | My Teacherpreneur Journey Part 1: Selling on TPT
In this episode I will be diving into my journey as a TeachersPayTeachers creator.
From "post and coast" in the beginning to being able to pay for a portion of our mortgage now, my store has grown qui…