Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit
Welcome to Before Your Summit!
Do you want your virtual summit to actually convert? We're talking new leads, sales, and momentum...
And it all starts Before Your Summit even begins.
Each week, Facebook Ads Strategist and teacherpreneur, Jenzaia DiMartile brings you short, tactical episodes that help you market your summit with smart ads and intentional strategy designed to grow your summit.
Each week, we'll explore topics on how to:
- Build and scale paid ads that don’t waste your budget
- Plan a high-converting funnel that makes you money before your summit even begins
- Use affiliate marketing effectively, including speakers and sponsors
- Grow your list, increase All-Access Pass sales, and build long-term visibility
So whether you're prepping for your very first summit or optimizing your fifth, Before Your Summit is designed to support you where you're at!
🎙️ New episodes drop every Saturday for my fave Saturday Strategy Sessions.
Let’s stop winging it and start marketing with purpose... Before Your Summit goes live.
- Update frequency
- every 6 days
- Average duration
- 21 minutes
- Episodes
- 221
- Years Active
- 2021 - 2025
Ep. 40 | Organic Pinterest Strategy for Beginning Teacherpreneurs with Chelsea Hall
In this week's Saturday Strategy Session, we chat with Chelsea Hall from Chelsea Hall Social all about organic Pinterest strategy.
Chelsea helps teacherpreneurs strategically grow their email list, g…
Ep. 39 | Following your passion and joy as a teacherpreneur with Caileigh Dennis
This week’s inspiring teacherpreneur journey is with Caileigh Dennis of the Dennis Crew.
Caileigh is a former teacher turned graphic designer for TPT authors. She's a toddler mom and will soon navigat…
Ep. 38 | More than 4% - Why Email Marketing Is So Important In Today's Digital Marketing Space
In this week's Saturday Strategy Session, we chat about why your email list is ESSENTIAL right now.
Some key points to think about when considering email marketing include...
- the differences between th…
Ep. 37 | #RealTalk - Overcoming FB Ad Overwhelm
In this week's Saturday Strategy Session, we chat about the overwhelm people feel with Facebook Ads.
No idea where to start or what to do when it comes to Facebook ads? Then this episode is for you. S…
Ep. 36 | From the Classroom to Fully Booked Out with Maranda Bullington
This week’s inspiring teacherpreneur journey is with Maranda of Mrs. Bullington's Primary Emporium.
Maranda is in her 2nd year as a full-time VA working on content creation for a few TpT sellers. She…
Ep. 35 | Level Up ✨ Facebook Ad Copy Tips for Teacherpreneurs
In this week's Saturday Strategy Session, we chat about writing ad copy, and I share some of my best tips that will help you convert and get people to click on your ad.
We talk about four important pa…
Ep. 34 | Long-Form Content Strategy for Teacherpreneurs with Hayley Klees
This week’s inspiring teacherpreneur journey is Hayley Klees, a Content Strategist for TPT Authors.
Hayley is your best friend when it comes to planning out your content! She is a former 6th grade ELA…
Ep. 33 | The Importance of Staying Organized with Melissa Seideman
This week’s inspiring teacherpreneur journey is from Melissa Seideman of Not Another Virtual Assistant.
Melissa is a full-time history teacher, wife, and mom to two little boys. She is an email market…
Ep. 32 | Plan with Me 📝 Diving Into My Business Finances
In this week's Saturday Strategy Session, we chat about the logistics of my business finances and how I plan for expenses.
Here are some of the logistics I break down:
- Using Paypal & Stripe as a Canadi…
Ep. 31 | Bottom of Funnel Marketing Tactic: Nurturing and Selling to Your Warm Audience
In this week's Saturday Strategy Session, we chat about marketing tips for the bottom of the funnel that will help further nurture and sell to your warm audience.
For your audience to make it all the …
Ep. 30 | Growing and running her business with intention with Jamie Jasperson
This week’s inspiring teacherpreneur journey is from Jamie of Basic Girl Teaches
Jamie is a teacher, Instagram strategist, and instructional designer with an obsession for all things branding and Inst…
Ep. 29 | Middle of Funnel Marketing Tactics: Using Facebook Ads to Gain Email List Subscribers
In this week's Saturday Strategy Session, we chat about one of the most important parts of the customer journey -- getting your audience subscribed to your email list.
Your email list is one of the gr…
Ep. 28 | Top of Funnel Marketing Tactics: How to Use Facebook Ads to Grow Awareness & Interest
In this week's Saturday Strategy Session, we chat about top of funnel (TOF) ad strategies. This is part two of our four-part Customer Journey series.
Listen to the rest of the series Part 1
In this …
Ep. 27 | Taking the Leap Even If You Aren't Ready with Kelly Harvill
This week’s inspiring teacherpreneur journey is from Kelly of Speaking Of Images.
Kelly is a Preschool SLP, National Board Certified Teacher, and Professional Photographer. She helps Teachers with On…
Ep. 26 | The Customer Journey Steps for Teacherpreneurs
In this week's Saturday Strategy Session, we chat about the customer journey steps that your audience takes to go from never having heard of you to raving loyal fans!
It's important to be aware of the…
Ep. 25 | Reverse Engineer Your FB Ad Goals for Teacherpreneurs
In this week's Saturday Strategy Session, we chat about how to reverse engineer your goals and expectations for your upcoming course or membership launch (whether or not you plan on running FB ads).
I…
Ep. 24 | A Circuitous Journey into Entrepreneurship with Aubrey Watkins
This week’s inspiring teacherpreneur journey is from Aubrey Watkin of The Modern Science Class
Aubrey is a fifth-year science teacher who came into teaching in a circuitous route and earned her teachi…
Ep. 23 | Level Up ✨ The Importance of Focus in your Teacher Business
In this week's Saturday Strategy Session, we chat about the importance of staying focused on ONE thing as your teacher business grows.
We chat about how your level of focus will change and level up as…
Ep. 22 | Three Ways to Use Testimonials in Your Facebook Ads
In this week's Saturday Strategy Session, we chat about how to use testimonials as part of your Facebook ad strategy.
Testimonials are an extremely powerful form of social proof and should definitely …
Ep. 21 | An Accidental Journey to Teacherpreneurship with Brittany Verlenich
This week’s inspiring teacherpreneur journey is with Brittany Verlenich creator of the Audience and Authority Facebook group.
Brittany is a cat lover, travel fanatic and group growth strategist - on t…