Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit

In this episode, we discuss if a $20 daily budget for Facebook ads is sufficient.  I break down costs associated with different ad types and how your goals and audiences impact these expenses. 

Budget…

This episode explores the complex relationship I personally have between advertisements for businesses and as a consumer.

While many businesses rely on ads for visibility and sales, most consumers hav…

Effective budgeting is critical for entrepreneurial success!  That why, this week, I share my personal insights on how I manage my business finances using strategies like Profit First and YNAB. By pr…

Ever thought about parallels between teaching methods and effective Facebook ad strategies? Join me for this week's Saturday Strategy Session where we talk about setting clear goals, measuring succes…

This episode focuses on essential marketing strategies for 2025 and shares what I'm going to be keeping and leaving behind this year! The discussion offers actionable insights for creating a sustaina…

As the year draws to a close, it’s really easy to forget some of these small tasks.  So I complied a checklist of all the things I'm doing to prepare for next year and make my life as easy as possibl…

Can taking a step back from your business actually be the key to future success? I've done just that and now I'm ready to share how pressing pause on both business and social media activities has rei…

There are four crucial audience types—warm audiences, lookalikes, interest-based, and the newly introduced broad audiences—that every advertiser should be testing. 

Join us for this episode as we diss…

Unlock the secrets to running successful ad campaigns with this three-day testing protocol that promises to save you time, energy, and money. In this episode, we'll chat about the steps to take in or…

Ever feel like you're racing against the clock, only to find yourself scrambling at the last minute? Hi it's me! 🙋‍♀️

Come along with me as I learn how cultivating a sense of urgency in my life and bu…

Unlock the secrets to identifying and overcoming campaign fatigue to ensure your advertising efforts hit the mark every time!  Have you ever wondered why your ad performance dwindles despite a perfec…

Can a tripwire truly revolutionize your marketing strategy, or is it just an unnecessary complication for beginners?  Join me as I navigate the intricacies of running ads to lead magnets and the deba…

Unlock the secrets to amplifying your brand's voice and reaching an expansive audience with our latest episode. We'll guide you through the essential strategies of diversifying your marketing approac…

Let's transform your understanding of Facebook's tracking tools including pixels and Meta’s Conversion API!  These tools often feel very complicated and even unnecessary.  But I want you to know they…

Ever wondered if you're wasting your time and money on Facebook ads? Learn how to make smart choices in creating your marketing plan.  Do you even need to be running ads?


In this episode of Market Sca…

Could your landing page be sabotaging your conversion rates? This episode of Market Scale Grow uncovers the five most common mistakes that can impact your efforts and leave your conversion rate suffe…

Walk through the steps I took with a client to turn a floundering Facebook ad campaign into a success!

In this episode of Market Scale Grow, we'll cover...
✨ a simple yet critical mistake we made
✨ the…

Consistency is the backbone of a successful marketing strategy. Learn how to master both macro and micro consistency to elevate your brand’s presence and engagement. 

In this episode, I share...
✨  ess…

Can a simple, low-cost offer transform your marketing strategy? Discover the potential of tripwires in this Saturday strategy session, where I break down this powerful tool that can help offset ad ex…

Discover my favourite brainstorming exercise that sets the stage for an effective marketing strategy. In this episode, I will help equip you with an innovative set of tools to elevate your marketing …