Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit

What if you could keep your long-form content fresh and engaging without feeling overwhelmed? Tune in to this episode of Market Scale Grow as I return after a six-week hiatus with actionable strategi…

With longer buying cycles and lower trust levels, turning leads into customers has never been more challenging. In this episode, we’ll discuss managing your expectations by understanding key metrics …

Balancing work and family life during summertime can feel like a high-wire act without a safety net. In this episode, I share my personal experiences and strategies for maintaining marketing momentum…

Unlock the cascade of success with our 'Waterfall Strategy'! This week, I unravel the strategic sequence of lead generation ads, visibility ads, and sales/retargeting ads that will revolutionize how …

Struggling to keep up with the performance of your online campaigns? Fear not, as we dive into the rhythms of daily and weekly tracking that keep your finger on the pulse of your marketing efforts. W…

Imagine unlocking the secrets to fueling your sales engine without ever feeling like you're just pushing a product. That's exactly what we're tackling this week, as we reveal how to weave non-selling…

Embark on a journey through the rollercoaster of a failed launch as we unravel the emotional gamut of email registrations and the art of lead acquisition. We'll share personal stories and insights on…

Ready to harness the power of AI to supercharge your Facebook ads? Today, I'm peeling back the curtain on Facebook's Advantage+ features, the game-changing tools that are reshaping advertising as we …

Join us for an insightful episode where we delve into the power of waitlists and other effective marketing strategies. Discover how waitlists can create anticipation, gauge audience interest, and nur…

Have you hever had a lead generation campaign NOT get the results you were hoping for?

This week, we're dissecting a struggling lead generation campaign I ran recently.  In this case study, I share th…

Are you ready to hand off your ads management but don't want to make a bad hire?  Ads are hard enough without having to wonder if the expert you hired is doing a good job.

In this week's Saturday Stra…

Unlock the secrets to creating a grand marketing splash with a modest budget in our latest Saturday Strategy Session. I take you through my personal marketing journey, revealing how a series of direc…

Ever struggled with growing an audience that doesn't just scroll past your content?

This week, we're talking about my top three strategies for growing your audience.  Each one can be used independent…

Ever felt the urge to unplug and rediscover life beyond the screen?

Today, we're discussing how a wave of screen time consciousness is reshaping our lives and businesses. From personal choices like "…

Ever feel like you're just going through the motions with your content creation? You're not alone. This week, we're tackling that all-too-familiar feeling of spinning your wheels and sounding like a …

In honour of my ninth birthday, I recorded a bonus episode answering all the questions I get about being a Leapling!

I hope you enjoy. 🐸🐸🐸

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Are you a Taylor Swift fan?   I am!! 1989 (Taylor's Version) is currently playing in the background and I've been trying for like 6 months to convince my hubs to go to her Era's Tour with me when it …

In this week's Saturday Strategy Session, we’re discussing Virtual Summits!  Whether you're gearing up for a virtual summit or you just want to learn more about them, this series will give you tons o…

In this week's Saturday Strategy Session, we’re discussing Virtual Summits!  Whether you're gearing up for a virtual summit or you just want to learn more about them, this series will give you tons o…