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Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit - Podcast

Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit

Welcome to Before Your Summit!


Do you want your virtual summit to actually convert? We're talking new leads, sales, and momentum...  


And it all starts Before Your Summit even begins.


Each week, Facebook Ads Strategist and teacherpreneur, Jenzaia DiMartile brings you short, tactical episodes that help you market your summit with smart ads and intentional strategy designed to grow your summit.


Each week, we'll explore topics on how to:

  • Build and scale paid ads that don’t waste your budget
  • Plan a high-converting funnel that makes you money before your summit even begins
  • Use affiliate marketing effectively, including speakers and sponsors
  • Grow your list, increase All-Access Pass sales, and build long-term visibility


So whether you're prepping for your very first summit or optimizing your fifth, Before Your Summit is designed to support you where you're at!


🎙️ New episodes drop every Saturday for my fave Saturday Strategy Sessions.

Let’s stop winging it and start marketing with purpose... Before Your Summit goes live.


Business Marketing How To Education
Update frequency
every 6 days
Average duration
21 minutes
Episodes
221
Years Active
2021 - 2025
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156 | How to Promote Your Summit: Summit Series Part 2

156 | How to Promote Your Summit: Summit Series Part 2

In this week's Saturday Strategy Session, we’re discussing Virtual Summits, again!  Whether you're gearing up for a virtual summit or you just want to learn more about them, this series will give you…

00:32:02  |   Sat 03 Feb 2024
155 | What is a Summit and Why You Should Host One: Summit Series Part 1

155 | What is a Summit and Why You Should Host One: Summit Series Part 1

In this week's Saturday Strategy Session, we’re discussing Virtual Summits!  Whether you're gearing up for a virtual summit or you just want to learn more about them, this series will give you tons o…

00:27:04  |   Sat 27 Jan 2024
154 | The Golden Rules to Marketing in 2024

154 | The Golden Rules to Marketing in 2024

In this Saturday Strategy Session, we talk about the 4 Golden Rules to Marketing for 2024.

I love these rules because they apply to both organic and paid marketing. They apply to your email marketing …

00:30:02  |   Sat 20 Jan 2024
153 | Where are we going in 2024?  The highs & Lows of 2023 Part 2

153 | Where are we going in 2024? The highs & Lows of 2023 Part 2

Welcome to part two of this mini-series, The Highs & Lows of 2023! This episode actually focuses on where we're going in 2024 because what good is dwelling on the past if it doesn't inform us about t…

00:14:11  |   Sat 13 Jan 2024
BONUS: The Highs And Lows of 2023

BONUS: The Highs And Lows of 2023

In this surprise bonus episode, you'll hear all about the highs and lows of my year, both personally and within the business.

I hope you have a wonderful start to 2024! 
xx Jenzaia

__________________

Fin…

00:15:01  |   Sun 31 Dec 2023
152 | Facebook Ads for Launching Virtual Events - 2024 Guide to FB Ads Series

152 | Facebook Ads for Launching Virtual Events - 2024 Guide to FB Ads Series

Welcome to part three of the three-part series, 2024 Guide to Facebook Ads! Are you planning a live virtual event? This episode covers everything you need to know about using Facebook ads for launchi…

00:25:29  |   Sat 16 Dec 2023
151 | Repurposing Content with Facebook Ads - 2024 Guide to FB Ads Series

151 | Repurposing Content with Facebook Ads - 2024 Guide to FB Ads Series

Welcome to part two of the three-part series, 2024 Guide to Facebook Ads! Did you know that repurposing content is a powerful way to increase your content output without increasing your effort? This …

00:30:19  |   Sat 09 Dec 2023
150 | Facebook Ads for Lead Generation - 2024 Guide to FB Ads Series

150 | Facebook Ads for Lead Generation - 2024 Guide to FB Ads Series

Welcome to part one of the three-part series, 2024 Guide to Facebook Ads! Learn the importance of consistent lead generation and why growing an email list is a valuable asset for any online business …

00:36:45  |   Sat 02 Dec 2023
149 | Effective Sales Retargeting: Why It Should be Last, NOT First

149 | Effective Sales Retargeting: Why It Should be Last, NOT First

Hot Take alert! Learn why sales retargeting ads should be the last (not first!) step in your marketing strategy. Hear the tea on a viral ad that claimed massive success with minimal investment, and l…

00:18:39  |   Sat 25 Nov 2023
148 | Top 5 Lead Generation Mistakes for Course Creators and Coaches

148 | Top 5 Lead Generation Mistakes for Course Creators and Coaches

Lead generation is a crucial aspect of any business, especially for course creators and coaches who rely on a one-to-many model. However, many course creators and coaches make common mistakes that hi…

00:21:35  |   Sat 18 Nov 2023
147 | PHASE 3 of Preparing for Black Friday: 2 Weeks Out

147 | PHASE 3 of Preparing for Black Friday: 2 Weeks Out

Black Friday is just around the corner! Are you prepared?

In the previous episodes of the Black Friday Series, we discussed key strategies to focus on when you’re several weeks out from a big event. N…

00:18:15  |   Sat 11 Nov 2023
146 | Revamping My Email Welcome Sequence

146 | Revamping My Email Welcome Sequence

This week’s Saturday Strategy Session goes behind-the-scenes of Team JD and gives details on the recent revamp of my email welcome sequences. The goal was to create a series of emails that felt genui…

00:20:36  |   Sat 04 Nov 2023
145 | How Spin Class Relates to Running Facebook Ads

145 | How Spin Class Relates to Running Facebook Ads

In this week’s Saturday Strategy Session, we’re talking about how a spin class relates to marketing, specifically running Facebook Ads. Even though I’m a runner, I began attending spin classes last w…

00:18:18  |   Sat 28 Oct 2023
144 | The #1 Ad Everyone Should Be Running

144 | The #1 Ad Everyone Should Be Running

This week’s Saturday Strategy Session focuses on the number one ad that everybody should be running…lead generation ads! In a digital climate where organic growth can be challenging, it’s so importan…

00:15:18  |   Sat 21 Oct 2023
143 | Why Targeting is Not the Issue with Your Facebook Ads

143 | Why Targeting is Not the Issue with Your Facebook Ads

In this week’s Saturday Strategy Session, we’re diving into the first "tea time with Jenzaia”. Hear the hot take on why targeting is not the issue when it comes to Facebook ads. 


Often, people believe…

00:19:29  |   Sat 14 Oct 2023
142 | PHASE 2 of Preparing for Black Friday: 8 Weeks Out

142 | PHASE 2 of Preparing for Black Friday: 8 Weeks Out

In this week's Saturday Strategy Session, we’re discussing the three key strategies to focus on when you’re 8 weeks out from a big event. Whether you're gearing up for Black Friday, a product launch,…

00:18:55  |   Sat 07 Oct 2023
141 | 4 Tips for Creating Your Fall Marketing Plan

141 | 4 Tips for Creating Your Fall Marketing Plan

As the fall season approaches, it's time for businesses to start planning their marketing strategies to finish the year off successfully. In this week's Saturday Strategy Session, we’re discussing 4 …

00:23:19  |   Sat 30 Sep 2023
140 | Top 3 Facebook Ads Metrics to Track

140 | Top 3 Facebook Ads Metrics to Track

Are you tracking the right metrics for your Facebook ads?


In this week's Saturday Strategy Session, we’re discussing my top three favorite metrics to be tracking! Specifically, the metrics accessible …

00:16:40  |   Sat 23 Sep 2023
139 | Getting Paid as a Guest Speaker with Jenn Espinosa-Goswami

139 | Getting Paid as a Guest Speaker with Jenn Espinosa-Goswami

Getting paid as a guest speaker isn’t as difficult as you might think. However, it does require a strategic approach, a compelling signature speech, and a focus on engagement and connection with your…

00:34:38  |   Sat 16 Sep 2023
138 | Facebook Ads Pixel: What Is it & Do You Need It?

138 | Facebook Ads Pixel: What Is it & Do You Need It?

In this week's Saturday Strategy Session, we’re discussing one of the most frequently asked questions; What is a pixel and do I actually need it? Learn the importance of having a pixel installed on y…

00:12:48  |   Sat 09 Sep 2023
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