Your Path to Book Publishing
Writing a nonfiction book is one thing. Publishing it with purpose—and turning it into a powerful platform for your business—is another.
You’ve poured your heart into your nonfiction book—and now you’re ready to publish it, market it, and use it to grow your business. But with so many publishing options (self-publishing, hybrid, traditional), how do you choose the best one for your goals?
Welcome to Your Path to Book Publishing—the podcast that guides nonfiction business and self-help authors through the five essential phases of the author journey: Book Development, Publishing, Branding, Launch & Marketing, and Beyond the Book.
Hosted by publishing strategist Zach Kristensen and powered by Juxtabook, each bite-sized episode helps you answer the real questions:
- What’s the best publishing path for me—self, hybrid, or traditional?
- How do I launch and market my book effectively?
- How do I use my book to boost visibility, increase sales, and attract new clients or speaking gigs?
This show isn’t just about publishing—it’s about turning your book into a strategic business asset. Whether you want to build your authority, streamline your marketing, or sell 10,000+ copies in your first year, we’re here to help you make it happen.
Turn Your Book Into a Business Asset—Not Just a Passion Project
Hit play to discover how to confidently publish your book, launch with purpose, and build a legacy that lasts.
- Update frequency
- every 5 days
- Average duration
- 8 minutes
- Episodes
- 113
- Years Active
- 2023 - 2025
The Author's Driving Force: Discovering the 'Why'
In this episode of Beyond the Book, we explore the importance of starting your author journey by understanding your "why."
Episode Highlights
- Inspired by Simon Sinek's "Start with Why" and his famous T…
Q&A Episode: Author Imposter Syndrome
Imposter syndrome is a common hurdle for many authors. In this episode, we'll tackle it head-on and explore the science behind it. Whether you've already published a book or you're planning to, under…
What's Better Than Being a Best-Selling Author?
Episode Highlights
- Many authors aspire to be bestsellers, but it's important to consider the type of bestseller status you aim for.
- Traditional Bestselling books lists are published by The New York Tim…
James Clear's Atomic Journey: The Power of Consistency
Episode Highlights
- James Clear's book "Atomic Habits" reshaped how we think about habits and personal transformation.
- Clear's journey began in 2012 when he started a blog and newsletter.
- He grew from a …
Q&A Episode: How to Launch a Book?
To become a successful author is often a journey that unfolds over several years, and it's crucial to manage your expectations accordingly.
At Juxtabook, we use a four-step approach to help authors cr…
The Silent Game Changer: Goodreads Ratings Join Amazon Reviews
Episode Highlights:
- How could the silent integration of Goodreads ratings on Amazon book listings change buying and launches?
- Amazon acquired Goodreads in 2013 and has made a few changes to the platfor…
A Tool Essential For Every Author
Episode Highlights
In this episode of Beyond the Book, host Zach Kristensen discussed a tool that is essential for every author: the book proposal.
- A book proposal serves as a business plan for your bo…
Q&A Episode - September 22
In this week's episode of Beyond the Book we answer two questions submitted by our listeners:
- How do I verify that what I think I know is actually accurate, is, is, it's factual? Here's my concern. I…
How to Craft the Perfect Fiction Book Title
In this episode of Beyond the Book, host Zach Kristensen explores the art of crafting captivating titles for fiction works.
Episode Highlights:
- Fiction titles are the initial spark that grabs readers'…
How to Write the Perfect Book Title for Non-Fiction
In this episode of Beyond the Book, host Zach Kristensen delves into the art of crafting captivating titles for non-fiction books.
Episode Highlights:
- Crafting a non-fiction title involves precision, …
Q&A Episode - September 15
In this week's episode of Beyond the Book we answer two questions submitted by our listeners:
- If I have a defined audience for a book I'm working on, uh, how would you suggest I clearly understand my…
Understanding the 3 Foundations of Your Author Brand
Key Insights
The Three Crucial Components of Author Branding:
- Psychological Branding: Explored as the emotional connection between authors and readers, focusing on how authors want their audience to pe…
The One Thing You Must Know About Your Readers
Key Insights:
- Authors must grasp that understanding what their readers want to overcome is paramount.
- Articulating how you, as the author, are the solution to that problem
- The common mistake of claimin…