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Your Path to Book Publishing - Podcast

Your Path to Book Publishing

Writing a nonfiction book is one thing. Publishing it with purpose—and turning it into a powerful platform for your business—is another.


You’ve poured your heart into your nonfiction book—and now you’re ready to publish it, market it, and use it to grow your business. But with so many publishing options (self-publishing, hybrid, traditional), how do you choose the best one for your goals?


Welcome to Your Path to Book Publishing—the podcast that guides nonfiction business and self-help authors through the five essential phases of the author journey: Book Development, Publishing, Branding, Launch & Marketing, and Beyond the Book.


Hosted by publishing strategist Zach Kristensen and powered by Juxtabook, each bite-sized episode helps you answer the real questions:


  • What’s the best publishing path for me—self, hybrid, or traditional?
  • How do I launch and market my book effectively?
  • How do I use my book to boost visibility, increase sales, and attract new clients or speaking gigs?


This show isn’t just about publishing—it’s about turning your book into a strategic business asset. Whether you want to build your authority, streamline your marketing, or sell 10,000+ copies in your first year, we’re here to help you make it happen.


Turn Your Book Into a Business Asset—Not Just a Passion Project


Hit play to discover how to confidently publish your book, launch with purpose, and build a legacy that lasts.


Books Arts Entrepreneurship How To Education Business
Update frequency
every 5 days
Average duration
8 minutes
Episodes
113
Years Active
2023 - 2025
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Launching a Successful Book with Limited Time

Launching a Successful Book with Limited Time

Are you struggling to find time to properly launch your book while also juggling client work and other responsibilities?

Many authors face an inevitable time crunch as their publication date nears, of…

00:13:20  |   Mon 08 Jul 2024
6 Ways You are Losing Money by Waiting to Publish Your Book

6 Ways You are Losing Money by Waiting to Publish Your Book

Have you been putting off publishing your book because you're worried it's not quite perfect yet?

Many aspiring authors fall into the perfectionism trap, continuously polishing their work while opport…

00:11:59  |   Mon 08 Jul 2024
5 Common Mistakes of First-Time Authors and How to Avoid Them

5 Common Mistakes of First-Time Authors and How to Avoid Them

Have you found yourself stuck in the endless loop of trying to write the perfect book? Are you unsure of who you're even writing for?

Many first-time authors make these common mistakes that can ultima…

00:13:37  |   Mon 08 Jul 2024
Which Publishing Path is Best For You?

Which Publishing Path is Best For You?

Are you tired of feeling lost in the sea of publishing options, unsure of which path will lead you to success?

Many authors make the mistake of rushing into the publishing process without fully unders…

00:12:38  |   Mon 08 Jul 2024
Trailer | Welcome to the Your Path to Publish Podcast!

Trailer | Welcome to the Your Path to Publish Podcast!

For years, you've walked down the aisles at your local bookstore or seen the airport displays and thought, that could be me. I want to write a book. Now, after pouring your heart into writing a book …

00:02:58  |   Fri 05 Jul 2024
Q&A, Author's Commitment to Marketing

Q&A, Author's Commitment to Marketing

Marketing Evolution: Highlights the shift from traditional to digital marketing strategies for books.

Understanding the Audience: Emphasizes the importance of knowing who your readers are and where th…

00:05:23  |   Fri 16 Feb 2024
Bonus - Author Edge Summit Clip -

Bonus - Author Edge Summit Clip - "The 17 Blunders of First-Time Authors"

In this episode of Juxtabook, we dive deep into the common pitfalls first-time authors encounter on their journey. We are playing you a clip from the recently concluded Author Edge Virtual Summit, wh…

00:11:29  |   Wed 14 Feb 2024
5 Simple Steps to Identify Your Audience Hangout Place Using Amazon

5 Simple Steps to Identify Your Audience Hangout Place Using Amazon

Discover how Amazon can be a crucial tool for authors to research genres, trends, and competitors. This episode offers a concise guide on using Amazon's vast data to refine your book's positioning an…

00:05:01  |   Mon 12 Feb 2024
The 5 Phases in Your Author Journey

The 5 Phases in Your Author Journey

Five Key Phases of the Author Journey:

  1. Book Development:
    • Writing and refining the manuscript.
    • Gathering feedback from alpha or beta readers.
    • Analogy of preparing a meal to describe the process of book de…
00:06:00  |   Wed 07 Feb 2024
Thoughts on the Juxtabook 2024 Author Edge Virtual Summit

Thoughts on the Juxtabook 2024 Author Edge Virtual Summit

On February 2, 2024, the Juxtabook 2024 Author Edge Virtual Summit took place—this bonus episode of Beyond the Book reviews six insights that we learned and heard from our session speakers and attend…

00:07:44  |   Mon 05 Feb 2024
Q&A, When to Hire a Ghostwriter in Your Author Journey

Q&A, When to Hire a Ghostwriter in Your Author Journey

Episode OverviewIn this episode of "Beyond the Book," we tackle the significant yet often overlooked aspect of hiring a ghostwriter for your book project. We discuss when and why an author might cons…

00:05:26  |   Fri 26 Jan 2024
Navigating the World of Co-Authorship

Navigating the World of Co-Authorship

Episode Overview

In this episode of "Beyond the Book," we delve into the complex yet rewarding realm of co-authorship. We discuss the potential benefits and challenges of co-authoring a book and provi…

00:05:44  |   Wed 24 Jan 2024
Mastering Community Creation to Build Your Author Brand

Mastering Community Creation to Build Your Author Brand

In this episode, we dive deep into the essentials of building your own community as an author. We explore the advantages and challenges of being a community leader and offer practical steps to establ…

00:05:02  |   Mon 22 Jan 2024
Building and Participating in Author Communities

Building and Participating in Author Communities

Episode Overview:

Learn about the introduction to the significance of community building for authors, with an emphasis on the various experiences and impacts of being part of communities.

Key Highlight…

00:05:31  |   Wed 17 Jan 2024
Navigating the Challenges of Selling and Engaging Readers in Today's Book Market

Navigating the Challenges of Selling and Engaging Readers in Today's Book Market

Ep. 38 Why is selling a book so hard?  (A look at reading rates)

In this episode, we dive into the perplexing challenge of selling books in the current market, despite their affordability.

Key Statisti…

00:04:32  |   Mon 15 Jan 2024
The Author Edge Summit - Feb 2, 2024

The Author Edge Summit - Feb 2, 2024

THE AUTHOR  EDGE VIRTUAL SUMMIT 

Where Writing, Branding, and Marketing Converge!

Friday, February 2, 2024

SAVE 50% WITH EARLY BIRD PRICING AND ACCESS TO ADDITIONAL BONUSES

Register at www.juxtabook.com/…

00:00:56  |   Fri 12 Jan 2024
The Unexpected Impact of Your Books

The Unexpected Impact of Your Books

Episode Overview:

  • The episode explores the impact that every book, regardless of its scope, has on both the author and the readers.
  • Discussion on how writing, whether published or not, is a transformat…
00:04:58  |   Wed 10 Jan 2024
2024 Author Success: Two Essential Tips

2024 Author Success: Two Essential Tips

Introduction:

- The episode focuses on how authors can effectively achieve their goals in 2024.

Key Advice for Authors:

 Strive for Excellence, Not Perfectionism:

  •      Importance of producing high-qualit…
00:06:09  |   Mon 08 Jan 2024
Author Highlight: Crafting a Author Journey

Author Highlight: Crafting a Author Journey

In this episode, we turn the spotlight on an exceptional author currently under the guidance of our coaching program. This individual is weaving a distinctive path in the authorial landscape, employi…

00:04:53  |   Wed 06 Dec 2023
Discover Your Author Path

Discover Your Author Path

In this episode of "Beyond the Book," explore the profound journey authors embark on as they define their unique path in the literary world. Hosted by Zach Kristensen and presented by Juxtabook, the …

00:04:52  |   Mon 04 Dec 2023
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