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Your Path to Book Publishing - Podcast

Your Path to Book Publishing

Writing a nonfiction book is one thing. Publishing it with purpose—and turning it into a powerful platform for your business—is another.


You’ve poured your heart into your nonfiction book—and now you’re ready to publish it, market it, and use it to grow your business. But with so many publishing options (self-publishing, hybrid, traditional), how do you choose the best one for your goals?


Welcome to Your Path to Book Publishing—the podcast that guides nonfiction business and self-help authors through the five essential phases of the author journey: Book Development, Publishing, Branding, Launch & Marketing, and Beyond the Book.


Hosted by publishing strategist Zach Kristensen and powered by Juxtabook, each bite-sized episode helps you answer the real questions:


  • What’s the best publishing path for me—self, hybrid, or traditional?
  • How do I launch and market my book effectively?
  • How do I use my book to boost visibility, increase sales, and attract new clients or speaking gigs?


This show isn’t just about publishing—it’s about turning your book into a strategic business asset. Whether you want to build your authority, streamline your marketing, or sell 10,000+ copies in your first year, we’re here to help you make it happen.


Turn Your Book Into a Business Asset—Not Just a Passion Project


Hit play to discover how to confidently publish your book, launch with purpose, and build a legacy that lasts.


Books Arts Entrepreneurship How To Education Business
Update frequency
every 5 days
Average duration
8 minutes
Episodes
113
Years Active
2023 - 2025
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Mastering the Nonfiction Book Theme – How to Craft a Book That Sticks

Mastering the Nonfiction Book Theme – How to Craft a Book That Sticks

Episode Description:

Your book is full of brilliant ideas, but without a clear theme, it might feel scattered or incomplete. In this episode of Your Path to Publish, we’re diving into how to find, dev…

00:09:48  |   Mon 14 Apr 2025
The 5 Biggest Book Marketing Mistakes & How to Avoid Them

The 5 Biggest Book Marketing Mistakes & How to Avoid Them

You could have the most incredible book, but if your marketing isn’t working, it won’t sell. Many authors struggle with marketing—whether it’s not knowing where to start, feeling like they’re talking…

00:07:10  |   Mon 07 Apr 2025
Is There Really Room for Your Book?  Having Scarcity vs. Abundance Mindset

Is There Really Room for Your Book? Having Scarcity vs. Abundance Mindset

Have you ever thought, There are too many books out there—why would anyone want mine? Or I need to keep my ideas secret so no one steals them?

If so, you’re not alone. But these thoughts come from a s…

00:09:53  |   Mon 31 Mar 2025
Top 10 Tips for Success in Indie Publishing

Top 10 Tips for Success in Indie Publishing

You've spent months (or years) writing your book, and now you're ready to publish—but how? Traditional publishing, self-publishing, hybrid publishing... and now indie publishing?

Indie publishing is a…

00:10:07  |   Mon 24 Mar 2025
How AI Writing Tools Are Changing the Game for Authors: Top AI Tools for Every Book Writer

How AI Writing Tools Are Changing the Game for Authors: Top AI Tools for Every Book Writer

Have you ever struggled with writer’s block, spent hours editing, or wished you had a personal assistant to help with brainstorming? AI-powered writing tools have transformed how books are written—ma…

00:09:45  |   Mon 17 Mar 2025
The One-Second Rule: How to Make Your Book Title Stick

The One-Second Rule: How to Make Your Book Title Stick

Can your book title pass the one-second test?

In today's episode of Your Path to Publish, we break down why your book's title is more than just a name—it's your first (and often only) chance to hook a…

00:09:14  |   Mon 10 Mar 2025
Hybrid Publishing: The Best of Both Worlds or Buyer Beware?

Hybrid Publishing: The Best of Both Worlds or Buyer Beware?

Thinking about hybrid publishing for your book? It promises the perks of traditional publishing with the freedom of self-publishing—but is it the right fit for you?

In this episode, we’re diving into …

00:14:08  |   Mon 03 Mar 2025
The Ultimate Nonfiction Book Outline: Your Roadmap to a Seamless Writing Process

The Ultimate Nonfiction Book Outline: Your Roadmap to a Seamless Writing Process

Feeling overwhelmed by your nonfiction book project? You’re the expert on your topic, but when you sit down to write, it feels like you’re losing direction. Where should you focus? How deep should yo…

00:08:49  |   Mon 24 Feb 2025
How to Build a Book Marketing Plan That Actually Works (With 10 Proven Strategies)

How to Build a Book Marketing Plan That Actually Works (With 10 Proven Strategies)

Feeling overwhelmed about marketing your book? Whether you’re launching your first book or trying to boost sales for an existing one, a clear strategy makes all the difference.

In this episode, we’ll …

00:10:39  |   Mon 17 Feb 2025
The Hidden Power of Word Count – Why It Can Make or Break Your Book

The Hidden Power of Word Count – Why It Can Make or Break Your Book

Imagine pouring your heart into writing your book, only to hear back from an agent or publisher that it feels too thin, too long, or overwhelming. What went wrong? It might not be your content—it cou…

00:08:16  |   Mon 10 Feb 2025
Building Your Author Brand: Why the World Needs Your Story and How to Make It Shine

Building Your Author Brand: Why the World Needs Your Story and How to Make It Shine

Your book has the potential to change lives—but only if people know about it. At the heart of every successful author and book is a strong, authentic author brand that resonates with readers.

In this …

00:10:01  |   Mon 03 Feb 2025
How to Get Your Book Published: 8 Essential Steps for Success

How to Get Your Book Published: 8 Essential Steps for Success

Dreaming of seeing your name on the cover of a book? Whether you’re aiming for bestseller status or want to share your story with the world, understanding the publishing process is essential.

In this …

00:11:39  |   Mon 27 Jan 2025
Mastering the Art of Nonfiction Writing: Your Step-by-Step Guide to Success

Mastering the Art of Nonfiction Writing: Your Step-by-Step Guide to Success

Are you ready to write a nonfiction book that captivates readers, solves their problems, and builds your authority? Whether you’re starting fresh or refining your next big idea, this episode is your …

00:10:08  |   Mon 20 Jan 2025
The Fearless Author: 4 Ways to Embrace Growth Over Goals

The Fearless Author: 4 Ways to Embrace Growth Over Goals

As we kick off a new year, many of us are setting goals and resolutions. But what if we approached this differently—focusing not just on outcomes but on growth, creativity, and learning through failu…

00:09:40  |   Mon 13 Jan 2025
Reflecting on 2024: Gratitude, Mentorship, and Ambition for Authors

Reflecting on 2024: Gratitude, Mentorship, and Ambition for Authors

Do you want to build a meaningful author journey in 2025?

In this reflective episode, we close out the year by exploring three powerful themes that can transform your writing journey: Gratitude, Mento…

00:08:51  |   Mon 23 Dec 2024
Is Hybrid Publishing Right for You?

Is Hybrid Publishing Right for You?

Navigating today’s expansive publishing landscape can feel overwhelming, especially with the rising popularity of hybrid publishing. This model blends elements of traditional and self-publishing, but…

00:10:48  |   Mon 16 Dec 2024
Choosing the Right Book Type to Write Your Best Book

Choosing the Right Book Type to Write Your Best Book

Are you feeling stuck or unsure about the direction of your book? It might be because you’re not clear on the type of book you’re writing. Understanding your book type not only helps you structure yo…

00:12:30  |   Mon 09 Dec 2024
Is Building Your Author Brand and Social Media Worth It?

Is Building Your Author Brand and Social Media Worth It?

Are you debating whether building an author brand and engaging on social media is worth the effort? You're not alone. Many authors question if the time, energy, and uncertainty involved will truly pa…

00:10:14  |   Mon 02 Dec 2024
How to Thank an Author (And Why It Matters)

How to Thank an Author (And Why It Matters)

This week on Your Path to Publish, we reflect on the spirit of Thanksgiving and explores meaningful ways to show gratitude to authors. Whether it’s a favorite book that changed your life or a local a…

00:04:20  |   Mon 25 Nov 2024
A Big Mistake Authors Make When they First Get Started

A Big Mistake Authors Make When they First Get Started

In this episode of Your Path to Publish, we discuss an essential but often overlooked aspect of the author journey: creating an author strategy. If you've invested months or years into writing a book…

00:08:25  |   Mon 18 Nov 2024
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