Writing a nonfiction book is one thing. Publishing it with purpose—and turning it into a powerful platform for your business—is another.
You’ve poured your heart into your nonfiction book—and now you’re ready to publish it, market it, and use it to grow your business. But with so many publishing options (self-publishing, hybrid, traditional), how do you choose the best one for your goals?
Welcome to Your Path to Book Publishing—the podcast that guides nonfiction business and self-help authors through the five essential phases of the author journey: Book Development, Publishing, Branding, Launch & Marketing, and Beyond the Book.
Hosted by publishing strategist Zach Kristensen and powered by Juxtabook, each bite-sized episode helps you answer the real questions:
This show isn’t just about publishing—it’s about turning your book into a strategic business asset. Whether you want to build your authority, streamline your marketing, or sell 10,000+ copies in your first year, we’re here to help you make it happen.
Turn Your Book Into a Business Asset—Not Just a Passion Project
Hit play to discover how to confidently publish your book, launch with purpose, and build a legacy that lasts.
Episode Description:
Your book is full of brilliant ideas, but without a clear theme, it might feel scattered or incomplete. In this episode of Your Path to Publish, we’re diving into how to find, dev…
You could have the most incredible book, but if your marketing isn’t working, it won’t sell. Many authors struggle with marketing—whether it’s not knowing where to start, feeling like they’re talking…
Have you ever thought, There are too many books out there—why would anyone want mine? Or I need to keep my ideas secret so no one steals them?
If so, you’re not alone. But these thoughts come from a s…
You've spent months (or years) writing your book, and now you're ready to publish—but how? Traditional publishing, self-publishing, hybrid publishing... and now indie publishing?
Indie publishing is a…
Have you ever struggled with writer’s block, spent hours editing, or wished you had a personal assistant to help with brainstorming? AI-powered writing tools have transformed how books are written—ma…
Can your book title pass the one-second test?
In today's episode of Your Path to Publish, we break down why your book's title is more than just a name—it's your first (and often only) chance to hook a…
Thinking about hybrid publishing for your book? It promises the perks of traditional publishing with the freedom of self-publishing—but is it the right fit for you?
In this episode, we’re diving into …
Feeling overwhelmed by your nonfiction book project? You’re the expert on your topic, but when you sit down to write, it feels like you’re losing direction. Where should you focus? How deep should yo…
Feeling overwhelmed about marketing your book? Whether you’re launching your first book or trying to boost sales for an existing one, a clear strategy makes all the difference.
In this episode, we’ll …
Imagine pouring your heart into writing your book, only to hear back from an agent or publisher that it feels too thin, too long, or overwhelming. What went wrong? It might not be your content—it cou…
Your book has the potential to change lives—but only if people know about it. At the heart of every successful author and book is a strong, authentic author brand that resonates with readers.
In this …
Dreaming of seeing your name on the cover of a book? Whether you’re aiming for bestseller status or want to share your story with the world, understanding the publishing process is essential.
In this …
Are you ready to write a nonfiction book that captivates readers, solves their problems, and builds your authority? Whether you’re starting fresh or refining your next big idea, this episode is your …
As we kick off a new year, many of us are setting goals and resolutions. But what if we approached this differently—focusing not just on outcomes but on growth, creativity, and learning through failu…
Do you want to build a meaningful author journey in 2025?
In this reflective episode, we close out the year by exploring three powerful themes that can transform your writing journey: Gratitude, Mento…
Navigating today’s expansive publishing landscape can feel overwhelming, especially with the rising popularity of hybrid publishing. This model blends elements of traditional and self-publishing, but…
Are you feeling stuck or unsure about the direction of your book? It might be because you’re not clear on the type of book you’re writing. Understanding your book type not only helps you structure yo…
Are you debating whether building an author brand and engaging on social media is worth the effort? You're not alone. Many authors question if the time, energy, and uncertainty involved will truly pa…
This week on Your Path to Publish, we reflect on the spirit of Thanksgiving and explores meaningful ways to show gratitude to authors. Whether it’s a favorite book that changed your life or a local a…
In this episode of Your Path to Publish, we discuss an essential but often overlooked aspect of the author journey: creating an author strategy. If you've invested months or years into writing a book…