Your Path to Book Publishing
Writing a nonfiction book is one thing. Publishing it with purpose—and turning it into a powerful platform for your business—is another.
You’ve poured your heart into your nonfiction book—and now you’re ready to publish it, market it, and use it to grow your business. But with so many publishing options (self-publishing, hybrid, traditional), how do you choose the best one for your goals?
Welcome to Your Path to Book Publishing—the podcast that guides nonfiction business and self-help authors through the five essential phases of the author journey: Book Development, Publishing, Branding, Launch & Marketing, and Beyond the Book.
Hosted by publishing strategist Zach Kristensen and powered by Juxtabook, each bite-sized episode helps you answer the real questions:
- What’s the best publishing path for me—self, hybrid, or traditional?
- How do I launch and market my book effectively?
- How do I use my book to boost visibility, increase sales, and attract new clients or speaking gigs?
This show isn’t just about publishing—it’s about turning your book into a strategic business asset. Whether you want to build your authority, streamline your marketing, or sell 10,000+ copies in your first year, we’re here to help you make it happen.
Turn Your Book Into a Business Asset—Not Just a Passion Project
Hit play to discover how to confidently publish your book, launch with purpose, and build a legacy that lasts.
- Update frequency
- every 5 days
- Average duration
- 8 minutes
- Episodes
- 113
- Years Active
- 2023 - 2025
Q&A: Navigating Your First Publishing Process
Question:
“I guess that I am wondering how you manage an author's expectations around their first contract, like what does that look like in terms of, um, per book royalties or do they get like, uh, …
Case Study: The 5 Week Leadership Challenge
In this episode, we explore the remarkable journey of Patrick Leddin, a Vanderbilt professor and co-founder of The Ledding Group. The focus is on Patrick's book, The Five Week Leadership Challenge, a…
Mastering Time and Energy for Authors: Understanding Peak, Trough, and Recovery
Insights from "When: The Scientific Secrets of Perfect Timing" by Daniel Pink
Drawing from Daniel Pink's book, "When: The Scientific Secrets of Perfect Timing," the episode proposes a structured day b…
Happy Thanksgiving - Ask a Question for the Friday Episodes
Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.
Join the Author Edge Membershi…
Q&A, The Right Amount of Eyes to Review the Manuscript
Key Considerations: Type of Book and Target Audience
Understanding the nature of your book is essential. Whether it's fiction or nonfiction sets the stage for the kind of feedback you'll find valuable…
Navigating the Author's Journey: Controllable vs. Uncontrollable Factors
The Emotional Rollercoaster of Authorship
The investment of countless hours in writing, publishing, and marketing a book is a significant effort for any author. However, the aftermath of a book launch…
The Changing Landscape of Bestseller Lists
The recent announcement from the Wall Street Journal stating the discontinuation of their famed weekly book bestseller lists has sparked discussions across the literary world. This podcast episode di…
Q&A: Crafting Your Author Brand from the Start
This episode explores the fundamental elements of establishing a compelling author brand that resonates with publishers and potential readers, serving as a guide to creating a clear and engaging bran…
Building Your Reader Journey
Introduction:
Every reader's journey commences with their first interaction with your book or with you as the author. This initial contact sets the stage for the adventure to come.
Influencing the Read…
A Favorite Chat GPT Prompt for Authors
In this episode, we dive into a powerful Chat GPT prompt that can significantly enhance your AI-assisted tasks. The quality of your input directly influences the quality of your output, following the…
Avoiding Conflict in Publishing: The Power of Clear Expectations
Clear communication and understanding are vital to prevent misunderstandings and conflicts in any area of life. In the world of book publishing, the importance of setting and understanding expectatio…
From Writing to Winning: The Power of Execution
Episode Highlights
- Has the feeling of winning really changed as you've grown older?
- Continually feeling like a winner, no matter the size of the goals you're pursuing.
- To win, you have to act
- The role of…
Q&A Episode: Imposter Syndrome - Authoring Through Self-Doubt
Do you ever struggle with imposter syndrome as an author? Many authors face this challenge, especially when they consider writing about topics that others have covered. In this episode, we discuss pr…
The 5 Steps to Setting Your Author Success Expectations
Episode Highlights
What is success to you as an author? This is a pivotal question that sets the stage for today's discussion.
The idea of defining success as an author, a concept rooted in coaching pr…
Give Yourself Permission to Suck
Episode Highlights
- Embrace Imperfection: Understand that your first draft as an author may not be perfect. Giving yourself permission to create without the pressure of perfection can fuel your creativ…
Q&A Episode: Pros and Cons of Publishing Options
Episode Highlights
- Navigating Publishing Options: Understanding the publishing world involves considering three key factors: control, costs, and timeline.
- Control in Traditional Publishing: Traditional…
Consistency is Key
Episode Highlights
- Consistency is Key: For authors, daily consistency is paramount for discovering their unique voice and story.
- Start Small, Write Daily: Just 10 minutes a day can yield imperfect but …
The Power of a Routine
- The Power of Routine
- Learn how routine forms the bedrock of successful writing careers.
- Understand the profound impact of a dedicated writing habit on your productivity and clarity.
- Explore ho…
Do Authors Need a Large Social Media Following?
Episode Highlights
- Challenge the assumption that a massive social media following is vital for author success.
- Understand where your potential readers hang out to effectively engage them.
- Engagement str…
How to Find What Makes Your Book Unique
Episode Highlights
Overwhelming Book Market
- Annual influx of 500,000 to 1 million books, 4 million if self-published books are included
Harsh Reality for Authors
- Average book sales are shockingly low. …