Writing a nonfiction book is one thing. Publishing it with purpose—and turning it into a powerful platform for your business—is another.
You’ve poured your heart into your nonfiction book—and now you’re ready to publish it, market it, and use it to grow your business. But with so many publishing options (self-publishing, hybrid, traditional), how do you choose the best one for your goals?
Welcome to Your Path to Book Publishing—the podcast that guides nonfiction business and self-help authors through the five essential phases of the author journey: Book Development, Publishing, Branding, Launch & Marketing, and Beyond the Book.
Hosted by publishing strategist Zach Kristensen and powered by Juxtabook, each bite-sized episode helps you answer the real questions:
This show isn’t just about publishing—it’s about turning your book into a strategic business asset. Whether you want to build your authority, streamline your marketing, or sell 10,000+ copies in your first year, we’re here to help you make it happen.
Turn Your Book Into a Business Asset—Not Just a Passion Project
Hit play to discover how to confidently publish your book, launch with purpose, and build a legacy that lasts.
In this episode of Your Path to Publish, we dive into a crucial question for authors pursuing the traditional publishing route: How much do you pay a literary agent?
We'll explore not only the cost b…
In today’s episode, we dive into the question many self-published authors ask: Is it possible for a self-published book to make the New York Times bestseller list?
While it's certainly a difficult fe…
In this episode, we dive into the importance of building a reader community and how to effectively create and nurture that connection with your audience.
Whether you're just starting out or looking t…
In this episode, we explore the crucial role beta readers play in the success of your book. From refining your manuscript to building early marketing momentum, beta readers offer valuable feedback th…
Do you know your author model or persona? Understanding this can provide clarity and direction for every phase of your author journey. In today’s episode, we explore the benefits of identifying your …
Episode Title: Should You Use NetGalley to Promote Your Book?
Are you considering NetGalley to help build pre-launch buzz for your book? In today’s episode, we break down what NetGalley is, how it wor…
Getting your book finished can be a major hurdle, and often just starting each day can feel overwhelming. In today’s episode, we’ll explore how to overcome procrastination and embrace a mindset that …
You're scrolling through social media and see fellow authors celebrating their bestseller status, and you wonder, how many copies do you really need to sell to be considered a successful author?
In to…
Finding trustworthy and effective resources to help with your author journey can be overwhelming, especially with so much noise in the marketplace. In this episode, I dive into how to identify reliab…
Do you have a book idea that’s been swirling in your mind, but you're unsure if it's worth the time and effort to write? How can you know if it's the right project to commit to?
In this episode, I int…
For many authors, the dream of publishing with a traditional publisher is appealing due to the expertise, guidance, and prestige it offers. However, many authors find themselves disappointed when the…
What if you could make a living solely from your book royalties by cutting out the retailer and earning 50% more per sale?
What if you had the contact information of everyone who purchased your book?
…
Are you struggling to finish your book? Getting feedback that your manuscript is missing something?
It might not be a bad book but a blind spot based on your thinking style.
In this episode, we explor…
Your book needs a great subtitle to create excitement and lead readers from the subtitle to the description and finally to purchase.
This is especially crucial for non-fiction authors aiming to engag…
Have you ever heard the phrase, "Don't judge a book by its cover?" The reality is that people do, and your book title is crucial for grabbing attention.
In this episode, discover how to turn a bad boo…
Connecting and building trust with your audience is crucial for any author, especially when selling advice-driven content. Knowing your ideal reader is key to success.
In this episode, we cover the si…
Do you ever feel like you’re not good enough to write your book? Wondering who will listen to you or if you have enough credibility?
In this empowering episode, we dive into the common experience of i…
Do you dream of seeing your book with that coveted Amazon bestseller banner? Imagine the credibility and opportunities it can unlock for you.
In this not-what-you-would-expect episode, you'll understa…
What is the core problem or challenge your ideal book readers are struggling with?
Nailing this crucial insight can mean the difference between a book that gathers dust on shelves and one that fundame…
Do you feel like your business has hit a growth plateau despite your years of hard work and expertise?
For entrepreneurs, consultants, and coaches, publishing a book can be the secret weapon to shatte…