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Your Path to Book Publishing - Podcast

Your Path to Book Publishing

Writing a nonfiction book is one thing. Publishing it with purpose—and turning it into a powerful platform for your business—is another.


You’ve poured your heart into your nonfiction book—and now you’re ready to publish it, market it, and use it to grow your business. But with so many publishing options (self-publishing, hybrid, traditional), how do you choose the best one for your goals?


Welcome to Your Path to Book Publishing—the podcast that guides nonfiction business and self-help authors through the five essential phases of the author journey: Book Development, Publishing, Branding, Launch & Marketing, and Beyond the Book.


Hosted by publishing strategist Zach Kristensen and powered by Juxtabook, each bite-sized episode helps you answer the real questions:


  • What’s the best publishing path for me—self, hybrid, or traditional?
  • How do I launch and market my book effectively?
  • How do I use my book to boost visibility, increase sales, and attract new clients or speaking gigs?


This show isn’t just about publishing—it’s about turning your book into a strategic business asset. Whether you want to build your authority, streamline your marketing, or sell 10,000+ copies in your first year, we’re here to help you make it happen.


Turn Your Book Into a Business Asset—Not Just a Passion Project


Hit play to discover how to confidently publish your book, launch with purpose, and build a legacy that lasts.


Books Arts Entrepreneurship How To Education Business
Update frequency
every 5 days
Average duration
8 minutes
Episodes
113
Years Active
2023 - 2025
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How Much Do You Pay a Literary (Book) Agent?

How Much Do You Pay a Literary (Book) Agent?

In this episode of Your Path to Publish, we dive into a crucial question for authors pursuing the traditional publishing route: How much do you pay a literary agent? 

We'll explore not only the cost b…

00:08:53  |   Mon 11 Nov 2024
Can a Self-Published Book Become a New York Times Bestseller?

Can a Self-Published Book Become a New York Times Bestseller?

In today’s episode, we dive into the question many self-published authors ask: Is it possible for a self-published book to make the New York Times bestseller list? 

While it's certainly a difficult fe…

00:09:23  |   Mon 04 Nov 2024
Building Your Reader Community: How to Connect with Your Audience and Grow Your Author Platform

Building Your Reader Community: How to Connect with Your Audience and Grow Your Author Platform

In this episode, we dive into the importance of building a reader community and how to effectively create and nurture that connection with your audience. 

Whether you're just starting out or looking t…

00:10:23  |   Mon 28 Oct 2024
The Power of Beta Readers To Maximize Your Book’s Potentials

The Power of Beta Readers To Maximize Your Book’s Potentials

In this episode, we explore the crucial role beta readers play in the success of your book. From refining your manuscript to building early marketing momentum, beta readers offer valuable feedback th…

00:09:59  |   Mon 21 Oct 2024
Discover Your Author Model: The Key to Defining Your Author Journey

Discover Your Author Model: The Key to Defining Your Author Journey

Do you know your author model or persona? Understanding this can provide clarity and direction for every phase of your author journey. In today’s episode, we explore the benefits of identifying your …

00:08:46  |   Mon 14 Oct 2024
Should You Use NetGalley to Promote Your Book?

Should You Use NetGalley to Promote Your Book?

Episode Title: Should You Use NetGalley to Promote Your Book?

Are you considering NetGalley to help build pre-launch buzz for your book? In today’s episode, we break down what NetGalley is, how it wor…

00:12:56  |   Mon 07 Oct 2024
Overcoming Procrastination and Building Consistency in Your Writing

Overcoming Procrastination and Building Consistency in Your Writing

Getting your book finished can be a major hurdle, and often just starting each day can feel overwhelming. In today’s episode, we’ll explore how to overcome procrastination and embrace a mindset that …

00:08:41  |   Mon 30 Sep 2024
How Many Books Do You Need to Sell to Be a Successful Author?

How Many Books Do You Need to Sell to Be a Successful Author?

You're scrolling through social media and see fellow authors celebrating their bestseller status, and you wonder, how many copies do you really need to sell to be considered a successful author?

In to…

00:13:52  |   Mon 23 Sep 2024
Finding Legitimate Author Resources for Your Marketing Needs (Listener Q&A)

Finding Legitimate Author Resources for Your Marketing Needs (Listener Q&A)

Finding trustworthy and effective resources to help with your author journey can be overwhelming, especially with so much noise in the marketplace. In this episode, I dive into how to identify reliab…

00:13:07  |   Mon 16 Sep 2024
Is Your Book Idea Worth Pursuing? Try This Writing Exercise

Is Your Book Idea Worth Pursuing? Try This Writing Exercise

Do you have a book idea that’s been swirling in your mind, but you're unsure if it's worth the time and effort to write? How can you know if it's the right project to commit to?

In this episode, I int…

00:08:01  |   Mon 09 Sep 2024
Why You Will Be Disappointed In Your Book Publisher

Why You Will Be Disappointed In Your Book Publisher

For many authors, the dream of publishing with a traditional publisher is appealing due to the expertise, guidance, and prestige it offers. However, many authors find themselves disappointed when the…

00:11:48  |   Mon 02 Sep 2024
Increase Your Book Royalties by Selling Directly to Readers

Increase Your Book Royalties by Selling Directly to Readers

What if you could make a living solely from your book royalties by cutting out the retailer and earning 50% more per sale? 

What if you had the contact information of everyone who purchased your book?

00:14:56  |   Mon 26 Aug 2024
Using Neuroscience to Make you a Better Book Author.

Using Neuroscience to Make you a Better Book Author.

Are you struggling to finish your book? Getting feedback that your manuscript is missing something? 

It might not be a bad book but a blind spot based on your thinking style.

In this episode, we explor…

00:17:11  |   Mon 19 Aug 2024
Create a Book Sub-Title that Excites Your Reader

Create a Book Sub-Title that Excites Your Reader

Your book needs a great subtitle to create excitement and lead readers from the subtitle to the description and finally to purchase. 

This is especially crucial for non-fiction authors aiming to engag…

00:11:00  |   Mon 12 Aug 2024
Turn a Bad Book Title Into a Great One

Turn a Bad Book Title Into a Great One

Have you ever heard the phrase, "Don't judge a book by its cover?" The reality is that people do, and your book title is crucial for grabbing attention.

In this episode, discover how to turn a bad boo…

00:15:14  |   Mon 05 Aug 2024
Are You Making These 6 Mistakes with Your Ideal Book Reader?

Are You Making These 6 Mistakes with Your Ideal Book Reader?

Connecting and building trust with your audience is crucial for any author, especially when selling advice-driven content. Knowing your ideal reader is key to success.

In this episode, we cover the si…

00:12:03  |   Mon 29 Jul 2024
How to Overcome Author Imposter Syndrome

How to Overcome Author Imposter Syndrome

Do you ever feel like you’re not good enough to write your book? Wondering who will listen to you or if you have enough credibility?

In this empowering episode, we dive into the common experience of i…

00:12:55  |   Mon 22 Jul 2024
What you must know to get your book on an Amazon Bestseller List

What you must know to get your book on an Amazon Bestseller List

Do you dream of seeing your book with that coveted Amazon bestseller banner? Imagine the credibility and opportunities it can unlock for you.

In this not-what-you-would-expect episode, you'll understa…

00:19:15  |   Mon 15 Jul 2024
The One Thing You Must Know About Your Ideal Book Readers

The One Thing You Must Know About Your Ideal Book Readers

What is the core problem or challenge your ideal book readers are struggling with?

Nailing this crucial insight can mean the difference between a book that gathers dust on shelves and one that fundame…

00:14:30  |   Mon 08 Jul 2024
7 Ways to Leverage Your Book to Boost Your Business

7 Ways to Leverage Your Book to Boost Your Business

Do you feel like your business has hit a growth plateau despite your years of hard work and expertise?

For entrepreneurs, consultants, and coaches, publishing a book can be the secret weapon to shatte…

00:13:15  |   Mon 08 Jul 2024
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