Velvet Rope Playbook
Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with the affluent. Whether you’re seeking inspiration, actionable advice, or simply a delightful escape, The Velvet Rope Playbook delivers stories that educate, entertain, and elevate your approach to marketing in the world of luxury.
Catch all the episodes at http://VelvetRopePodcast.com and claim your FREE copy of my #1 Amazon Best Seller, The Affluent Marketing Blueprint—your guide to attracting wealthy clients.
The Velvet Rope Playbook is an independent production and is not affiliated with or endorsed by any other organization."
- Update frequency
- every day
- Average duration
- 6 minutes
- Episodes
- 265
- Years Active
- 2024 - 2025
The Rules Are Different for Women—Especially in the Affluent Space
Let’s be honest: women aren’t playing the same game when it comes to earning trust in high-net-worth circles.
They’re playing a different game—with unspoken expectations, invisible criteria, and a lev…
Why the Wealthy Don’t Respond to Your Pitch… and What They Notice Instead
There’s a moment every high-level professional hits—quiet, frustrating, and impossible to ignore.
Your pitch is polished.
Your results are real.
You’re doing everything right…
And yet the right clients—t…
Why Status Beats Strategy—Until You Learn to Use Both
There are two kinds of professionals who try to enter elite rooms.
The first is the technician—sharp, polished, and prepared. He knows the numbers. His strategies are flawless. He gets results.
And yet…
The Body Language of Men Who Are Taken Seriously
In business, we obsess over messaging.
We fine-tune our stories.
We practice our pitch.
But in rooms where real money moves—
Your words are secondary.
In today’s episode of The Velvet Rope Playbook, we un…
Storyselling to the Ultra-Rich — How Ransom Quinn Closed the Deal with One Perfectly Told Story
Today’s story is about Ransom Quinn, an understated advisor who didn’t lead with spreadsheets, credentials, or jargon.
He led with a story.
One story.
Told at the right moment…
To the right person…
In the…
The Ascendant Effect — How Working with the Affluent Transforms Your Identity.
Today’s episode goes deeper than tactics.
We’re not just talking about how to market to the wealthy—
We’re talking about how stepping into the world of affluence changes who you are.
This is The Ascenda…
The Billionaire Butterfly Effect — How One Affluent Client Can Transform Everything
Most professionals treat referrals like a numbers game: more contacts, more leads, more introductions.
But in the world of the ultra-wealthy, volume isn’t the goal.
Access is.
And one introduction—if it…
The Discerning Buyer — What Wealthy Clients Are Really Looking For
Many professionals believe they can’t work with affluent clients—
Not because they’re unqualified…
But because of the stories they tell themselves.
“Wealthy people are demanding.”
“They’ll waste my time.…
The Discount Dilemma — Why Charging Less Can Cost You More
“If I raise my prices, I’ll lose clients.”
“Who am I to charge premium fees?”
If you’ve ever had those thoughts—this episode is for you.
Today on The Velvet Rope Playbook, we’re diving into The Discount…
The Elevation Effect — How Sable Quinn Sold Aspiration, Not Just Results
Today’s story is about Sable Quinn, a high-level advisor who was already known for delivering excellent results—solid, proven, professional.
But the game changed when she stopped marketing the mechani…
The Inner Circle Strategy — How Rhett Langdon Became the Trusted Name Behind the Curtain
Today’s story is about a consultant named Rhett Langdon, a man you won’t find on panels, podcasts, or press releases—but whose name travels through the private conversations of one of the wealthiest …
The Legacy Letter Strategy — How Eliza Kent Became More Than an Estate Attorney
Today’s story is about a woman named Eliza Kent, an estate attorney whose clients don’t just see her as legal support.
They see her as something more—
A steward.
A memory keeper.
A voice of calm in the m…
The Invisible Handshake: How Ledger Lane Got the Yes Before He Asked
Before the pitch.
Before the offer.
Before the first “So, what do you do?”…
There’s a moment.
A vibe.
A silent exchange.
Today on The Velvet Rope Playbook, we’re exploring what I call The Invisible Handsha…
Selling With The Velvet Touch: How Ivy “The Whisper” Rose Sold More by Saying Less
Today’s story is about a real estate agent with a velvet touch—Ivy Rose, better known around the peninsula as The Whisper.
She doesn’t push. She doesn’t pitch.
And yet… her luxury listings sell faster,…
The Mystery Advantage: How Celeste Vale Used Elusiveness to Attract the Elite
What if the secret to attracting high-net-worth clients wasn’t being everywhere… but being somewhere rare?
In today’s episode of The Velvet Rope Playbook, you’ll meet Celeste Vale, a luxury image cons…
The Long Game Lunch: How Whit Carmichael Turned Low-Pressure Meals into High-Value Referrals
In today’s episode of The Velvet Rope Playbook, we dive into the story of Whit Carmichael — a sharp, understated strategist who understood something most salespeople never grasp:
The most powerful sal…
The Prestige Partnership
In a quiet corner of Charleston, there’s a tailor named Miles Carrington III whose name carries weight in rooms where discretion is currency. His shop has no sign. No website. No newsletter. And yet……
The Sultan of Service
Most professionals think scaling means more clients, more volume, more chaos.
But the real power move?
Fewer clients. Better experience. Higher fees.
In today’s episode of The Velvet Rope Playbook, I’m …
Coco DuBois And The Jazz Restaurant Strategy
In this episode of The Velvet Rope Playbook, we step off the crowded streets and into the candlelit world of DuBois—a quiet little French restaurant nestled between an antique bookshop and a florist …
Mirror, Not Megaphone: How Dray Forrester Stopped Trying to Impress and Started Closing Elite Clients
Today’s story is about Dray Forrester—a sharp, articulate coach with all the credentials, a killer five-step proprietary system, and a polished brand.
But despite doing everything right, he kept getti…