Velvet Rope Playbook

There’s a reason some professionals never quite break into the high-net-worth world—and it’s not about skill or the offer. In this episode, we’re uncovering the real reason many professionals struggl…

Have you ever noticed how some people effortlessly attract attention, deals, and VIP introductions without being flashy or loud? In this episode, we explore how to position yourself as the power conn…

A lot of professionals think wealthy clients make decisions based purely on price, numbers, and credentials. They assume that if they just offer the best rates, the lowest fees, or the most experienc…

Today, we’re diving into a man who didn’t just sell luxury real estate—he embedded himself into the world of the ultra-wealthy.

Howard Lorber, Chairman of Douglas Elliman, didn’t just build a real est…

Most professionals trying to break into the high-net-worth market fail because they’re using the wrong playbook.

They’re used to transactional sales—the quick close, the fast pitch, the "let’s wrap th…

Tonight, we’re exploring the world of private clubs, exclusivity, and storytelling with a master of all three: Mark Birley, the legendary founder of Annabel’s, Harry’s Bar, and Mark’s Club in London.

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In this episode of The Velvet Rope Playbook, we're diving deep into the secrets of selling to the ultra-wealthy. If you've ever wondered why some professionals effortlessly attract high-net-worth cli…

Have you ever walked into a room and immediately felt like you don’t belong—like you’re just waiting for someone to call you out and say, “You’re not supposed to be here”? That’s imposter syndrome, a…

Steve Varsano, the founder of The Jet Business, didn’t just create a company—he built an experience. His office? Not in some generic high-rise, but inside a full-scale replica of a jet cabin on Park …

Trying to market to everyone is the fastest way to land no one. But that didn’t stop Jack "Discount" Dalton — a financial advisor who believed that the broader his reach, the bigger his business. Jac…

One of the biggest roadblocks professionals face when trying to break into the high-net-worth market isn’t their skills, their network, or even their pricing—it’s social proof.

👉 How can you attract a…

Ultra-wealthy clients don’t choose their service providers from ads. They rely on recommendations, but not just any referrals—ones built on compelling, memorable stories. In this episode, we uncover …

Ever wonder why it feels impossible to break into affluent circles? Why wealthy clients seem just out of reach while others seem to land them effortlessly?

In this episode, I’m telling the story of Ou…

What if the biggest obstacle keeping you from breaking into the affluent market isn’t strategy, pricing, or connections—but fear? The fear of being judged.

Many professionals secretly worry that wealt…

Ever heard a pitch so good you couldn’t say no? One that pulled you in, kept you hooked, and by the end, you were practically throwing your credit card at the person? That’s not luck—that’s AIDA in a…

What if you could charge significantly higher fees while working with fewer clients—and have them want to pay you more? That’s exactly what we’re unpacking today as we dive into one of the most power…

Imagine walking past an exclusive club in Miami or Beverly Hills. No signs, no ads—just a long line, a clipboard-wielding bouncer, and an air of mystery. Your first thought? “What’s going on in there…

Here’s the deal—if you want to attract high-net-worth clients, you can’t show up looking like a budget option. Too many agents and advisors treat their personal brand as an afterthought, hesitating t…

Big deals don’t happen in offices—they happen at the right tables. In this episode, I reveal The $10,000 Dinner Strategy, a powerful, underutilized approach that transforms casual meals into high-val…

There’s a silent killer in high-end business, and it’s price competition. Too many professionals—smart, skilled, and driven—fall into the trap of undercutting the competition and justifying their val…