Velvet Rope Playbook

Nick Jones didn’t just launch another members-only club—he transformed the concept of exclusivity into a lifestyle empire with Soho House. In this episode, we dive deep into how he created a global b…

Welcome back to The Velvet Rope Playbook — the podcast for professionals who attract elite clients not by shouting louder… but by becoming the name that gets quietly passed from one power player to a…

Most professionals think success means grinding harder, handling more clients, and “hustling” their way to the top. But the truth?

The real win isn’t more work—it’s better work.

In today’s episode, I’m…

Welcome to another episode of The Velvet Rope Playbook —your backstage pass into the world of affluent marketing and luxury client attraction.

Today, we’re stepping into a gym that doesn’t look—or fee…

Welcome to the 100th episode of The Velvet Rope Playbook, the podcast where selling to the wealthy isn’t just strategy—it’s theater.

Today, we meet Marian “Moxie” Martindale—a painter with the soul of…

Today’s episode takes you inside the pristine fairways and private conversations of The Governor Pinegrove Country Club, where we meet Danny Monroe—a loan officer whose client acquisition strategy is…

Today, we’re stepping into the world of private wealth management, where fortunes aren’t just grown—they’re protected, expanded, and passed down for generations.

And in this world, Marc Spilker isn’t …

In this episode, we dive into a counterintuitive truth about marketing to the wealthy: less is often more. You’ll discover why long-winded pitches, cluttered websites, and wordy proposals fall flat w…

In this episode of The Velvet Rope Playbook, we unpack the psychology behind exclusivity—and why the ultra-wealthy are magnetically drawn to people who say no more than they say yes. You’ll discover:

• …

What if your best pitch didn’t include you at all?

In this episode of The Velvet Rope Playbook, we break down the masterful move made by Julian Penn—an elite consultant who landed a dream client witho…

Today, we’re talking about something that can make or break your ability to attract wealthy clients—proximity.

Success isn’t just about talent or strategy. It’s about who you surround yourself with. W…

Today, we leave the shore behind and dive into the opulent world of luxury yachting—where the price tags are massive, but the egos behind them? Even bigger.

At the helm is Eric Roth, founder of Intern…

You ever hear someone say, "I don’t want to deal with wealthy clients—they’re too demanding?" Maybe you’ve even thought it yourself. There’s this belief that working with affluent clients means endle…

You’ve seen the email.

"Dear Sir or Madam, I am the lawyer for a recently deceased Nigerian prince who has left you a massive fortune. All you need to do is send a small processing fee…"

It’s the most …

In this episode of The Velvet Rope Playbook, we dive into the power of story-based pricing—how shifting the narrativearound your offer can instantly elevate your rates and attract premium clients.

Mee…

You’ve probably seen these ads before—someone standing in front of a mansion, flashing stacks of cash, or maybe leaning against a Lamborghini, smirking at the camera. It’s a marketing formula we take…

Most professionals think making more money means getting more clients. But what if the real path to wealth isn’t about adding more clients—it’s about working with the right ones at the right price?

In…

There’s a difference between being good at what you do… and being perceived as the best. Affluent clients don’t just look for skill—they look for status. In this episode, we dive into the story of Lo…

What does it take to build a luxury empire? Is it the product? The price? The exclusivity?

Or is it… you?

Few people in fashion—or any industry—understood this better than Tom Ford. The man didn’t just…

There’s a reason some professionals never quite break into the high-net-worth world—and it’s not about skill or the offer. In this episode, we’re uncovering the real reason many professionals struggl…