Velvet Rope Playbook

In this episode of The Velvet Rope Playbook, we’re tackling one of the biggest silent killers of success in high-end markets:

Sounding just like everyone else.

In industries like real estate, financial…

In today’s episode of The Velvet Rope Playbook, we’re stepping outside of tactics and into something more subtle—but equally powerful:

Energy.

Because at the top of the market, affluent clients aren’t …

In this episode of The Velvet Rope Playbook, we’re exploring a powerful concept that separates the one-and-done vendor from the trusted advisor in high-end markets:

The Second Sale.

Because anyone can …

In this episode of The Velvet Rope Playbook, we’re breaking down one of the most powerful (and misunderstood) forces in luxury sales:

Affluent clients don’t say yes to the best price.

They say yes to t…

In this episode of The Velvet Rope Playbook, we’re diving into a subtle but critical truth about selling to the ultra-wealthy:

They don’t think they’re being sold to.

They think they’re making a select…

In this episode of The Velvet Rope Playbook, we’re looking at a trap disguised as safety:

the referral-only business.

You think it’s working.

You’ve got trusted contacts.

Deals keep coming in.

Until… they…

In this episode of The Velvet Rope Playbook, we’re getting honest about something every high-level professional has felt—but rarely says out loud:

“How is someone with half my talent getting better cl…

In this episode of The Velvet Rope Playbook, we’re talking about a risk most professionals never see coming… until it’s too late.

You didn’t drop the ball.

You didn’t burn a bridge.

You were just quietl…

In this episode of The Velvet Rope Playbook, we’re tackling a different kind of danger—not failure… but success that’s slowly turning into a ceiling.

You’re booked solid.

Your clients like you.

Your bus…

In this episode of The Velvet Rope Playbook, we dive into one of the most frustrating experiences in high-end sales: ghosting.

You nailed the meeting.

The client seemed excited.

They said, “Let’s move f…

Today’s story isn’t about real estate.

It’s not about consulting.

And it’s definitely not about funnels.

It’s about beer.

And golf.

And a cart girl named Kameron Centennial, who understands sales psycholo…

In a small office above a wine merchant in Tribeca, there’s a man named Blaise Varnell.

You won’t find him on Instagram.

You won’t get ads targeting you with his name.

You might not even understand exac…

There was a time when being constantly available was seen as good business.

You picked up every call.

Answered every email.

Said yes to every meeting.

But in the world of elite advisory, private client w…

They see you before they hear you.

And they decide—almost instantly—what category you belong in.

This isn’t paranoia.

It’s pattern recognition—and in high-net-worth environments, it happens faster, shar…

In Beverly Hills, there’s a consultant named Nico Valez.

His tailoring is sharp.

His car is quiet.

His manner is slower than most—deliberate, intentional.

He works with ultra-wealthy families, helping th…

Every room has an alpha.

But not every alpha needs to be loud, flashy, or forceful.

The real alpha—the Strategic Alpha—moves differently.

He doesn’t dominate.

He doesn’t chase approval.

He doesn’t flex to…

You won’t see Sabrina Vale on bus benches.

She’s not hosting cocktail open houses or mailing glossy postcards to zip codes she wouldn’t live in.

And yet, year after year, she moves some of the most pri…

In a quiet, skylit studio in Santa Fe, Robin Castela thought she was simply helping wealthy clients acquire art.

But over time, something shifted.

She wasn’t just brokering paintings.

She was translatin…

Down a quiet stretch of Brickell Avenue, in a building with no sign and a buzzer that clicks twice before the door unlocks, you’ll find Cal Bishop.

You won’t find him on Google.

You won’t see his clien…

Let’s be honest: women aren’t playing the same game when it comes to earning trust in high-net-worth circles.

They’re playing a different game—with unspoken expectations, invisible criteria, and a lev…