Velvet Rope Playbook

In this episode of The Velvet Rope Playbook, we’re exploring one of the most powerful—and least discussed—tools in affluent client attraction:

Perception. Curated. Engineered. Delivered in silence.

Mee…

In this episode of The Velvet Rope Playbook, we explore a deeper layer of client attraction—one that lives beyond marketing funnels and polished personal brands:

The art of presence without promotion.

…

In this episode of The Velvet Rope Playbook, we’re unpacking one of the most misunderstood truths in high-end marketing:

Powerful brands don’t announce themselves. They are discovered.

At the center of…

In this episode of The Velvet Rope Playbook, we’re flipping the script on one of the most overused, misapplied pieces of marketing advice:

“Be relatable.”

Because at the high end of the market, that do…

In this episode of The Velvet Rope Playbook, we’re exposing one of the most costly mistakes professionals make when trying to grow their business:

They chase visibility… and lose value.

Meet Trevor Mad…

In this episode of The Velvet Rope Playbook, we explore a concept more powerful than pitch decks, processes, or pricing when it comes to selling to the wealthy:

Social alignment.

Meet Elise, a private …

In this episode of The Velvet Rope Playbook, we’re dismantling one of the most common misconceptions about selling to the wealthy:

That it’s all about performance. Numbers. ROI.

It’s not.

It’s about ide…

In this episode of The Velvet Rope Playbook, we’re not talking about elegance for its own sake—

We’re talking about the strategic use of exclusion as a tool for attracting and elevating high-net-worth…

In this episode of The Velvet Rope Playbook, we’re stepping into the shadowy elegance of true elite influence—the kind that isn’t broadcast, boosted, or optimized for engagement.

Meet Augustin Laroque…

In this episode of The Velvet Rope Playbook, we spotlight a radically different path to success in the luxury market—one that defies the usual “more leads, more hustle” playbook.

Meet Julien Park.

No C…

In this episode of The Velvet Rope Playbook, we’re exploring one of the most misunderstood principles in high-end client attraction:

Availability signals status—and too much of it signals the wrong ki…

In this episode of The Velvet Rope Playbook, we’re exploring one of the most overlooked yet powerful elements of affluent client attraction:

Atmosphere.

Because at the top of the market, your expertise…

In this episode of The Velvet Rope Playbook, we explore a quiet force behind some of the most exclusive client relationships in the world:

Pull power.

Because in high-trust, high-net-worth spaces, the …

In this episode of The Velvet Rope Playbook, we explore a part of high-end client psychology that rarely gets discussed—but shows up everywhere behind the velvet curtain:

The test of discretion.

Afflue…

In this episode of The Velvet Rope Playbook, we’re diving into one of the most powerful psychological levers you can pull in high-end client attraction:

Authority.

Because here’s the truth:

Everyone—eve…

In this episode of The Velvet Rope Playbook, we’re talking about one of the most misunderstood moves in high-end sales:

How to follow up without losing status.

You’ve heard it said a thousand times:

“Th…

In this episode of The Velvet Rope Playbook, we’re diving into a secret of high-end sales that almost nobody teaches—

and even fewer master:

Stillness closes. Talking too much kills.

Today you’ll meet C…

In this episode of The Velvet Rope Playbook, we’re exposing a mistake that even the smartest firms make when selling to ultra-wealthy clients:

Leading with logic instead of connection.

Today, you’ll he…

In this episode of The Velvet Rope Playbook, we’re talking about something every professional faces—

but few handle correctly when selling to the affluent:

Objections that aren’t really questions—they’…

In this episode of The Velvet Rope Playbook, we’re unpacking a subtle—but critical—skill for selling to the affluent:

Overcoming objections without confrontation—through storytelling.

Because in high-t…