1. EachPod
EachPod
Velvet Rope Playbook - Podcast

Velvet Rope Playbook

Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with the affluent. Whether you’re seeking inspiration, actionable advice, or simply a delightful escape, The Velvet Rope Playbook delivers stories that educate, entertain, and elevate your approach to marketing in the world of luxury.

Catch all the episodes at http://VelvetRopePodcast.com and claim your FREE copy of my #1 Amazon Best Seller, The Affluent Marketing Blueprint—your guide to attracting wealthy clients.

The Velvet Rope Playbook is an independent production and is not affiliated with or endorsed by any other organization."

Marketing Entrepreneurship Business
Update frequency
every day
Average duration
6 minutes
Episodes
266
Years Active
2024 - 2025
Share to:
The Billionaire Paddock Effect: How Exclusivity Fuels Influence

The Billionaire Paddock Effect: How Exclusivity Fuels Influence

If you can see the race cars at the Monaco Grand Prix?

You’re not in the right place.

The real action happens behind the glass, inside the Paddock Club—where billionaires, influencers, and dealmakers q…

00:05:29  |   Wed 16 Jul 2025
The Address That Follows You: How Four Seasons Private Residences Redefine Global Status

The Address That Follows You: How Four Seasons Private Residences Redefine Global Status

When you operate at the top?

You're not asking, "Where do you live?"

You're asking, "Where are you based this quarter?"

In today’s episode, we explore the world of Four Seasons Private Residences—and wh…

00:05:59  |   Tue 15 Jul 2025
The Velvet Invitation: Mastering the Art of Selective Access

The Velvet Invitation: Mastering the Art of Selective Access

Some names don’t trend.

They travel—in whispers, in introductions, behind closed doors.

Today’s episode is about Elliot Ward, a discreet figure in high finance and legacy wealth advisory. You won’t fin…

00:06:25  |   Mon 14 Jul 2025
Rivalries, Reputation & Revenue: The Power of High-Stakes Personal Branding

Rivalries, Reputation & Revenue: The Power of High-Stakes Personal Branding

In elite circles, silence doesn’t mean safety—it means invisibility.

Today’s episode unpacks one of the most overlooked forces in luxury client acquisition: strategic rivalries.

You’ll hear the story o…

00:04:40  |   Sun 13 Jul 2025
Design for Obsession: The Hidden Psychology Behind the World's Most Addictive Brands

Design for Obsession: The Hidden Psychology Behind the World's Most Addictive Brands

Some products? You buy, you forget.

But the ones designed for obsession?

They own your mind before your morning coffee.

Today’s story is about Ruby Vincenzo—real estate mogul, hotel queen, and the woman…

00:05:39  |   Sat 12 Jul 2025
The Floating Marketplace: Inside the Quiet Power of the Monaco Yacht Show

The Floating Marketplace: Inside the Quiet Power of the Monaco Yacht Show

Every September, Monte Carlo turns into the most discreet, influential marketplace on the planet.

But this isn’t about yachts.

It’s about how wealth really moves—through access, alignment, and engineer…

00:06:41  |   Fri 11 Jul 2025
The Ferrari Formula: How Scarcity Builds Global Desire

The Ferrari Formula: How Scarcity Builds Global Desire

Some brands chase customers.

But the smart ones? They make customers chase them.

Ferrari has perfected that playbook for decades. It’s not about speed. It’s about access.

Today’s story is about Andreas …

00:05:01  |   Thu 10 Jul 2025
The Scarcity Advantage: Why Limited Access Creates Unlimited Demand

The Scarcity Advantage: Why Limited Access Creates Unlimited Demand

There’s a little place on the Upper East Side called Velvet Jack’s.

No website. No phone number. No way in—unless you already belong.

It’s the same principle that fuels every high-net-worth deal, luxur…

00:06:29  |   Wed 09 Jul 2025
Why Fast Freddie Ditched Networking & Tripled His Business

Why Fast Freddie Ditched Networking & Tripled His Business

Fast Freddie Fontana was burnt out.

Cocktail hours, mixers, endless handshakes… and nothing to show for it.

👉 He had the business cards.

👉 He had the LinkedIn connections.

But the one thing he didn’t hav…

00:07:06  |   Tue 08 Jul 2025
How Rags Deluca Got in the Room (Without Begging for an Invite)

How Rags Deluca Got in the Room (Without Begging for an Invite)

There are two kinds of people in this game:

Those who wait for an invitation…

And those who walk in like they belong.

Here’s the truth:

👉 High-net-worth clients don’t hand out invitations.

👉 The powerful …

00:06:02  |   Mon 07 Jul 2025
The Handshake That Led to a $10 Million Deal

The Handshake That Led to a $10 Million Deal

Some handshakes? Forgettable.

A quick grip at a networking event. A bland introduction at a meeting.

But the right handshake?

Can change your entire career.

Today’s story is about Louie Calabrese—a finan…

00:05:22  |   Sun 06 Jul 2025
The Day Corkscrew Mulligan Walked Away from Fifty Grand

The Day Corkscrew Mulligan Walked Away from Fifty Grand

Here’s a quick question:

Who asks for discounts more—people with real money… or the ones barely scraping by?

If you’ve been in business long enough, you know:

👉 The nickel-and-dimers haggle.

👉 The wealth…

00:06:35  |   Sat 05 Jul 2025
Independence, Influence, and the Freedom to Choose Your Clients

Independence, Influence, and the Freedom to Choose Your Clients

It’s July 4th—the grills are fired up, the fireworks are flying…

But today’s not just about hot dogs and sparklers.

We’re talking about a different kind of independence:

👉 The freedom to control your bu…

00:04:15  |   Fri 04 Jul 2025
The Fork in the Road—Why Some Pros Stay Broke & Others Get Rich Clients

The Fork in the Road—Why Some Pros Stay Broke & Others Get Rich Clients

Two agents. Same start. Same market.

Very different endings.

Today’s episode is the true tale of Scrappy Benny Flowers—still grinding for commissions—and Victor “The Sable Fox” Lupo, who quietly domina…

00:06:17  |   Thu 03 Jul 2025
The Style Whisperer: How an Image Consultant Became a Trusted Advisor to Billionaires

The Style Whisperer: How an Image Consultant Became a Trusted Advisor to Billionaires

Most people think image consultants… pick out clothes.

But in elite circles? The best ones shape perception, command status, and open doors money alone can’t buy.

Today’s story is about Simone Winters—…

00:06:18  |   Wed 02 Jul 2025
How Three-Finger Lenny Closed the Toughest Client of His Life

How Three-Finger Lenny Closed the Toughest Client of His Life

There’s one question that makes most professionals crumble in front of wealthy clients:

👉 “Why should I pick you?”

The panic sets in.

The over-explaining starts.

The client smiles politely… and your deal…

00:06:04  |   Tue 01 Jul 2025
The Kid from Nowhere Who Cracked the Luxury Market

The Kid from Nowhere Who Cracked the Luxury Market

Ever walk into a room full of wealthy, powerful people… and feel like you’re one wrong move from getting kicked to the curb?

That feeling? It’s real. And it holds a lot of smart professionals back fro…

00:05:28  |   Mon 30 Jun 2025
How Jersey Slim Flipped the Power Dynamic on a Billionaire

How Jersey Slim Flipped the Power Dynamic on a Billionaire

Working with the wealthy isn’t always champagne and private jets.

Sometimes? You run into the ones who think money means power—and that power gives them permission to treat you like you’re lucky just …

00:06:08  |   Sun 29 Jun 2025
The Confidence Trick—How to Sound Like You’ve Been Selling to the Wealthy for Years

The Confidence Trick—How to Sound Like You’ve Been Selling to the Wealthy for Years

Let me tell you about a guy named Easy Vincent—the kind of man who could sell a penthouse to a monk and convince him it was part of the monastery.

Vincent didn’t have the pedigree.

No trust fund.

No Ivy…

00:05:43  |   Sat 28 Jun 2025
The $10 Million Napkin

The $10 Million Napkin

You can have the polished website.

The fancy credentials.

The glowing testimonials.

And still—wealthy clients politely pass you by.

That’s exactly what happened to James.

In today’s episode, you’ll hear h…

00:07:14  |   Fri 27 Jun 2025
Disclaimer: The podcast and artwork embedded on this page are the property of Mark Satterfield. This content is not affiliated with or endorsed by eachpod.com.