Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with the affluent. Whether you’re seeking inspiration, actionable advice, or simply a delightful escape, The Velvet Rope Playbook delivers stories that educate, entertain, and elevate your approach to marketing in the world of luxury.
Catch all the episodes at http://VelvetRopePodcast.com and claim your FREE copy of my #1 Amazon Best Seller, The Affluent Marketing Blueprint—your guide to attracting wealthy clients.
The Velvet Rope Playbook is an independent production and is not affiliated with or endorsed by any other organization."
If you can see the race cars at the Monaco Grand Prix?
You’re not in the right place.
The real action happens behind the glass, inside the Paddock Club—where billionaires, influencers, and dealmakers q…
When you operate at the top?
You're not asking, "Where do you live?"
You're asking, "Where are you based this quarter?"
In today’s episode, we explore the world of Four Seasons Private Residences—and wh…
Some names don’t trend.
They travel—in whispers, in introductions, behind closed doors.
Today’s episode is about Elliot Ward, a discreet figure in high finance and legacy wealth advisory. You won’t fin…
In elite circles, silence doesn’t mean safety—it means invisibility.
Today’s episode unpacks one of the most overlooked forces in luxury client acquisition: strategic rivalries.
You’ll hear the story o…
Some products? You buy, you forget.
But the ones designed for obsession?
They own your mind before your morning coffee.
Today’s story is about Ruby Vincenzo—real estate mogul, hotel queen, and the woman…
Every September, Monte Carlo turns into the most discreet, influential marketplace on the planet.
But this isn’t about yachts.
It’s about how wealth really moves—through access, alignment, and engineer…
Some brands chase customers.
But the smart ones? They make customers chase them.
Ferrari has perfected that playbook for decades. It’s not about speed. It’s about access.
Today’s story is about Andreas …
There’s a little place on the Upper East Side called Velvet Jack’s.
No website. No phone number. No way in—unless you already belong.
It’s the same principle that fuels every high-net-worth deal, luxur…
Fast Freddie Fontana was burnt out.
Cocktail hours, mixers, endless handshakes… and nothing to show for it.
👉 He had the business cards.
👉 He had the LinkedIn connections.
But the one thing he didn’t hav…
There are two kinds of people in this game:
Those who wait for an invitation…
And those who walk in like they belong.
Here’s the truth:
👉 High-net-worth clients don’t hand out invitations.
👉 The powerful …
Some handshakes? Forgettable.
A quick grip at a networking event. A bland introduction at a meeting.
But the right handshake?
Can change your entire career.
Today’s story is about Louie Calabrese—a finan…
Here’s a quick question:
Who asks for discounts more—people with real money… or the ones barely scraping by?
If you’ve been in business long enough, you know:
👉 The nickel-and-dimers haggle.
👉 The wealth…
It’s July 4th—the grills are fired up, the fireworks are flying…
But today’s not just about hot dogs and sparklers.
We’re talking about a different kind of independence:
👉 The freedom to control your bu…
Two agents. Same start. Same market.
Very different endings.
Today’s episode is the true tale of Scrappy Benny Flowers—still grinding for commissions—and Victor “The Sable Fox” Lupo, who quietly domina…
Most people think image consultants… pick out clothes.
But in elite circles? The best ones shape perception, command status, and open doors money alone can’t buy.
Today’s story is about Simone Winters—…
There’s one question that makes most professionals crumble in front of wealthy clients:
👉 “Why should I pick you?”
The panic sets in.
The over-explaining starts.
The client smiles politely… and your deal…
Ever walk into a room full of wealthy, powerful people… and feel like you’re one wrong move from getting kicked to the curb?
That feeling? It’s real. And it holds a lot of smart professionals back fro…
Working with the wealthy isn’t always champagne and private jets.
Sometimes? You run into the ones who think money means power—and that power gives them permission to treat you like you’re lucky just …
Let me tell you about a guy named Easy Vincent—the kind of man who could sell a penthouse to a monk and convince him it was part of the monastery.
Vincent didn’t have the pedigree.
No trust fund.
No Ivy…
You can have the polished website.
The fancy credentials.
The glowing testimonials.
And still—wealthy clients politely pass you by.
That’s exactly what happened to James.
In today’s episode, you’ll hear h…