Velvet Rope Playbook
Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with the affluent. Whether you’re seeking inspiration, actionable advice, or simply a delightful escape, The Velvet Rope Playbook delivers stories that educate, entertain, and elevate your approach to marketing in the world of luxury.
Catch all the episodes at http://VelvetRopePodcast.com and claim your FREE copy of my #1 Amazon Best Seller, The Affluent Marketing Blueprint—your guide to attracting wealthy clients.
The Velvet Rope Playbook is an independent production and is not affiliated with or endorsed by any other organization."
- Update frequency
- every day
- Average duration
- 6 minutes
- Episodes
- 264
- Years Active
- 2024 - 2025
What to Say (and What NOT to Say) to Wealthy Clients
Ever overthink every word when speaking to a wealthy prospect?
Talk yourself in circles trying to impress?
Yeah—most professionals do.
And it costs them the deal.
In today’s episode, you’ll hear the stor…
The Story That Sells: How to Become the Authority Affluent Clients Trust
If you're a real estate agent, consultant, advisor, or entrepreneur trying to attract high-net-worth clients, there’s something you need to know:
It’s not about credentials.
It’s not about perfecting y…
How Fast-Talking Tommy Made the Rich Beg to Work With Him
Worried about coming across as “too salesy”? You’re not alone. In today’s episode, we dive into one of the most dangerous fears that holds professionals back from landing high-net-worth clients: the …
The Expert They Almost Ignored: How to Sell to the Wealthy Without Seeking Validation
Ever freeze up when speaking to a high-net-worth client—worried you’ll say the wrong thing, get judged, or not “sound smart enough”? You’re not alone. Many professionals fall into the trap of thinkin…
How Slick Eddie Stole a Billionaire’s Business
Ever walked away from a deal because you assumed the wealthy client was already locked up by someone else?
“You’re too late.”
“They’ve been with that advisor forever.”
“They’d never switch.”
Wrong.
Becaus…
The Trust Dinner: How a Quiet Wealth Manager Built an Elite Client Base One Introduction at a Time
Most wealth managers cling to the idea that credentials are what win high-net-worth clients.
Series 65. CFP. CFA. Performance stats.
But here’s the truth:
Affluent clients don’t buy portfolios—they buy …
The Coat That Closed the Deal: How One Image Consultant Rebranded Herself for the Elite
There’s a moment in every high-level professional’s journey when they realize: it’s not about competence—it’s about relevance.
Today’s story is about Lulu Chase, an image consultant from San Francisco…
The Mindset of The Redline Strategy Group (that most others completely miss)
Welcome back to The Velvet Rope Playbook—the podcast for professionals who want to attract affluent clients without playing the volume game, lowering their prices, or faking it to look “big.”
Today’s …
The Certainty Effect: Why the Wealthy Trust Who Stays Calm When It Counts
Welcome back to The Velvet Rope Playbook—the podcast for professionals who want to attract high-net-worth clients without flaunting, faking, or chasing.
Today’s story is about Renee James.
She doesn’t …
They’re Not Buying Services—They’re Buying Status, Trust & Alignment
Welcome back to The Velvet Rope Playbook—the podcast for professionals who want to work with affluent clients without chasing, discounting, or trying to impress the wrong audience.
Today’s story is ab…
Proximity Pays: Why Being Around the Wealthy Changes Everything
Welcome back to The Velvet Rope Playbook—the podcast for professionals who want to attract affluent clients without begging, discounting, or chasing the wrong crowd.
Today, we’re telling the story of …
The Soft Power Close: How to Seal the Deal Without Pushing
In this episode of The Velvet Rope Playbook, we’re diving into one of the most elegant and underused strategies in luxury sales:
How to close without pressure.
How to make the sale—without ever asking …
How to Engineer Perceived Authority Without Saying a Word
In this episode of The Velvet Rope Playbook, we’re revealing one of the most powerful truths in high-end client attraction:
Authority isn’t earned in the room. It walks in with you.
Meet Elena Avery—no…
Expert vs. Guru: The Invisible Line That Changes Everything
In this episode of The Velvet Rope Playbook, we’re digging into a powerful distinction that separates capable professionals from magnetic, high-fee authorities:
The line between being seen as “qualifi…
Handling Rejection From The Top of The Pyramid
In this episode of The Velvet Rope Playbook, we’re telling the story every ambitious professional needs to hear:
Sometimes a rejection isn’t a door slamming shut. It’s a sign you’re one room away.
Meet…
The Insider Myth: You Don’t Have to Be Born Into It to Sell Into It
In this episode of The Velvet Rope Playbook, we’re dismantling a quiet lie that keeps too many talented professionals stuck on the sidelines of the affluent market:
“If I wasn’t born into it, I can’t …
They Don’t Need Another Friend — They Need a Trusted Expert
In this episode of The Velvet Rope Playbook, we’re cutting through one of the biggest misconceptions in selling to the affluent:
That it’s about being likable.
That charm closes the deal.
That if you’re…
You’re One Introduction Away from a Completely Different Life
In this episode of The Velvet Rope Playbook, we’re telling the story that so many sharp, capable professionals will find painfully familiar:
You’re brilliant. You’re credentialed. You’re doing everyth…
The Kingmaker Effect — How One Power Client Can Make You Undeniable
In this episode of The Velvet Rope Playbook, we explore the rare moment that separates the visible from the undeniable—
When one client, one introduction, one result… changes everything.
Meet Vanessa T…
How Serving the Wealthy Elevates Who You Become
In this episode of The Velvet Rope Playbook, we’re going beyond tactics and client acquisition.
We’re talking about transformation—your own.
Because the moment you begin working with high-net-worth cli…